---
title: "Shivaraju Kethavath - Senior Category Marketing Manager in Hyderabad | Tal"
description: "Meet Shivaraju Kethavath, Senior Category Marketing Manager at Jiomart based in Hyderabad. AI stack includes claude code, notion, and openai."
image: "https://tal.club/meet/shiva-raju/share-image"
---

# Shivaraju Kethavath on Tal

## Headline

Senior Category Marketing Manager at Jiomart

## About

Overall 8\+ years of experience in Category Marketing, Product, and Performance Marketing, I have been driving top\-line growth and impactful outcomes in the ecommerce and food tech sectors\. Currently, as Sr\. Manager of Category Marketing at JioMart – Reliance Retail Ltd, I lead major In\-App sales campaigns and CRM & Performance marketing and drive traffic growth strategies\. I am passionate about how technology affects the supply chain, sales, and eCommerce, and I strive to stay current on the latest trends In Paradise Food Court Private Limited I conceptualized and implemented business plans to maximise delivery channel transactions\. I have played a pivotal role in driving conversions and customer engagement by implementing innovative strategies\. In addition to leading the category, I was instrumental in developing the organisation's mobile eCommerce application\. As Product Manager, I collaborated with external stakeholders and the internal technical team to develop the system's front end and back end\. I coordinated with an external digital agency to plan and implement product camouflages\. Through rigorous data analysis and iterations, we reduced acquisition costs, optimised spending, and increased channel revenues\. At Swiggy, I held multiple roles, including Senior Key Account Manager, where I played a pivotal role in launching new cities, acquiring key vendors, and launching Swiggy POP\. My strategic efforts contributed to a 15,000\+ increase in orders per day through city expansions and targeted marketing initiatives\. In addition to work, I enjoy networking and reading nonfiction\. I would love to connect with like\-minded professionals and peers through LinkedIn to share my experience and expertise\.

## Location

Hyderabad

## AI stack

claude code

notion

openai

perplexity

ChatGPT

## Work experience

Senior Category Marketing Manager at Reliance Retail, Nov 2022 \- Present · 3 yrs 11 mos, Hyderabad, Telangana, India, As Sr\. Manager of Category Marketing at JioMart – Reliance Retail Ltd, I lead major sales campaigns and drive traffic growth strategies, resulting in significant improvements such as a 180% traffic surge and a 120% revenue increase for key campaigns\.

Ecommerce Head \( Product & Growth \) at Paradise Food Court Pvt\. Ltd \(Paradise Biryani\), Sep 2020 \- Aug 2022 · 2 yrs, Paradise Biryani Food Ordering APP Led end to end Product development for paradise app and led API integration & Implemented 3PL Logistics Dunzo,Shadowfax,Grab to deliver within 30 mins SLA\.Designed Loyalty Program & implemented which improved Cart to Order success rate from 38% to 60%\.Created Roadmap for feature rollouts & backlog prioritization of tasks and handled multiple releases of android and IOS app Launched Order Management Dashboard and Admin Dashboard to track details of Sales, SLA, Menu & Offers Drove initiatives and implemented technical enhancements to improve success rates at a payment instrument level for cards, UPI etc Conceptualized and implemented consumer level offers and designed BOGO offer callout visibility which improved 2X orders &Conversion rate of 20% and built an internal dashboard to create offers\. Owned and delivered acquisition, retention, and reactivation KPIs, and supported player lifecycle management leading to the longterm sustainable growth of our customers\.Executed in\-app PN’s campaign offers & implemented MAU of 3 Lacs with stickiness around 12% Ecommerce Lead I'm responsible for Ecommerce \( Zomato & Swiggy\) Revenue Growth where in have developed category\-specific customer insights that will inform the roadmap for enhancing the customer experience\. Collaborating with key stakeholders, such as technology, marketing, and analytics, to achieve GMV and growth\. Functional leader in enhancing category quality and driving conversion and customer engagement improvement\. Recommending the category's pricing strategy based on market potential, consumer insights, and competitive signals\. Conducting impact analysis to enhance revenue and transactions – PPNOC versus KPIs\. Driving restaurant RHI Metrics with the store team and throughout India\. Spearhead the product introductions roll

Launch Manager & Senior Key Account Manager at Swiggy, Apr 2018 \- Jan 2020 · 1 yr 10 mos, Hyderabad Area, India, Established sales, vendor management, and marketing for 200\+ restaurants, contributing incremental OPD of 12,000\+\. Drove category\-level top\-and bottom\-line business growth initiatives\. Identified opportunities for new product development launches under existing and new brands\.

Key Account Manager at Swiggy, Jul 2017 \- Mar 2018 · 9 mos, Hyderabad Area, India, Member of the expansion team, leading the launch of Ahmedabad\. Devised strategies for acquisitions, implemented offline BTL activities, and onboard 40\+ key brands\. Led the project of breakfast and late\-night deliveries for order growth in Hyderabad\.

Sales Manager at Swiggy, Jul 2016 \- Jun 2017 · 1 yr, Hyderbad, Handled & on\-boarded 600\+ restaurants in 11 months, which generated OPD of 25,000\+\. Maintained strong relationships with restaurant partners by resolving operations issues and increasing revenue by 1\.5x\.

Software Developer at Dispatch Track, Sep 2015 \- Apr 2016 · 8 mos, Hyderabad Area, India

## Education

Dual Degree, Computer Science, National Institute of Technology Rourkela

intermediate, narayana junior college

[View the original profile](https://tal.club/meet/shiva-raju)

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