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Shiv Shankar Kumar

Brand Manager | Ex-Analytics Manager | Building Data-Driven Brand Strategy | Ex - Kantar

India

5+ years of work experience

Emami Ltd
Dec 20232 yrs 10 mosPresent

On-site

• Managing BoroPlus Antiseptic Cream, the leading brand in its category. • Developed and executed impactful ATL, BTL, and OOH campaigns to enhance brand visibility. • Generated & leveraged data-driven insights and deep consumer understanding to achieve brand objectives.
Kantar
Mar 20239 mosNov 2023

Bengaluru, Karnataka, India

Kantar
Nov 20225 mosMar 2023

Bengaluru, Karnataka, India

Kantar
Oct 20202 yrs 1 moOct 2022

Shiv’s AI Stack

antigravity
antigravity
claude code
claude code

Education

Bhilai Institute of Technology (BIT), Durg

Bachelor of Technology - BTech, Information Technology

Bhilai Institute of Technology (BIT), Durg

20164 yrs2020
St. Mary's English High School, Jamshedpur

Higher Secondary, Computer Science

St. Mary's English High School, Jamshedpur

20142 yrs2016

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Headline

Brand Manager | Ex-Analytics Manager | Building Data-Driven Brand Strategy | Ex - Kantar

About

Brand Manager leading BoroPlus Antiseptic Cream — category leading brand. Moved into brand management after previous stint as an Analytics Manager, and that foundation still shapes how I work: strategy backed by data, not just instinct. 1. Manage brand strategy for BoroPlus Antiseptic Cream 2. Plan and execute ATL, BTL, and OOH campaigns 3. Use consumer and performance data to guide brand decisions Background in analytics + brand strategy — comfortable owning both the creative and the numbers behind it.

Location

India

AI stack

antigravity

claude code

Work experience

Brand Manager at Emami Ltd, Dec 2023 - Present · 2 yrs 10 mos, On-site, • Managing BoroPlus Antiseptic Cream, the leading brand in its category. • Developed and executed impactful ATL, BTL, and OOH campaigns to enhance brand visibility. • Generated & leveraged data-driven insights and deep consumer understanding to achieve brand objectives.

Senior Analyst at Kantar, Mar 2023 - Nov 2023 · 9 mos, Bengaluru, Karnataka, India

Business Analyst 2 at Kantar, Nov 2022 - Mar 2023 · 5 mos, Bengaluru, Karnataka, India

Business Analyst at Kantar, Oct 2020 - Oct 2022 · 2 yrs 1 mo

Education

Bachelor of Technology - BTech, Information Technology, Bhilai Institute of Technology (BIT), Durg

Higher Secondary, Computer Science, St. Mary's English High School, Jamshedpur

Shiv Shankar Kumar - Brand Manager in India | Tal