---
title: "SHIV CHARAN - Senior Manager in Chandigarh | Tal"
description: "Meet SHIV CHARAN, Category Manager | Vendor Management | Ecommerce Operations | Shopify | Ex-Snapdeal | Rug & Kilim (NY) | Ex-Walkaroo (VKC Group) based in Chandigarh. AI stack includes claude code, claude, and openai."
image: "https://tal.club/meet/shiv-charan/share-image"
---

# SHIV CHARAN on Tal

## Headline

Category Manager \| Vendor Management \| Ecommerce Operations \| Shopify \| Ex\-Snapdeal \| Rug & Kilim \(NY\) \| Ex\-Walkaroo \(VKC Group\)

## About

I build products, categories, and ecommerce experiences that drive growth\. With 8\+ years of experience across Category Management, Ecommerce Merchandising, Shopify, Product Development, and Business Operations, I specialize in turning customer insights and market trends into profitable product strategies\. From launching high\-performing footwear collections and managing 400\+ SKU portfolios to designing and managing Shopify storefronts for international home décor brands, I've worked across the entire product lifecycle—from concept and sourcing to merchandising, inventory planning, and digital customer experience\. My strength lies in combining creativity, commercial thinking, and data\-driven decision\-making to build scalable businesses and exceptional shopping experiences\. 🔹 Category Management 🔹 Ecommerce & Site Merchandising 🔹 Shopify Store Management 🔹 Product Development & Sourcing 🔹 Inventory Planning & Forecasting 🔹 Vendor Management 🔹 Website Design & Customer Experience 🔹 Business Operations & Growth Strategy Always interested in building brands, scaling ecommerce businesses, and solving complex commercial challenges\. Contact \- thakurshiv22@gmail\.com

## Location

Chandigarh

## AI stack

claude code

claude

openai

claudecode

ChatGPT

ChatGPT Images

## Work experience

Senior Manager at Rug & Kilim, Jun 2024 \- Present · 2 yrs 5 mos, New York, United States, • Led end\-to\-end execution of 500\+ custom home décor and rug projects for US\-based designers, retailers, and trade partners\. • Managed client consultations, production planning, vendor coordination, procurement, and logistics to ensure on\-time project delivery\. • Oversaw a network of 50\+ vendors, driving quality control, issue resolution, and operational efficiency across the supply chain\. • Implemented SKU creation, inventory tracking, and sample management processes to improve stock visibility and workflow efficiency\. • Coordinated cross\-functional teams across design, production, shipping, and operations to deliver exceptional customer experiences and scalable business growth\.

Deputy Manager at Snapdeal \| AceVector Group, Sep 2022 \- Jan 2024 · 1 yr 5 mos, Gurugram, Haryana, India, Category Management \- Private Label \- Footwear • Managed product portfolios of 400\+ SKUs, owning assortment planning, product selection, pricing strategy, inventory health, and category performance\. • Developed data\-driven buying and merchandising strategies based on market trends, customer demand, competitor analysis, and sales performance to maximize revenue and profitability\. • Led category planning, forecasting, and inventory replenishment initiatives, improving stock availability while reducing excess inventory and working capital exposure\. • Analyzed category KPIs including sales, sell\-through, margins, inventory turnover, and customer behavior to identify growth opportunities and optimize business performance\. • Built and maintained strategic relationships with suppliers and manufacturing partners, negotiating pricing, lead times, product specifications, and commercial terms\. • Collaborated with merchandising, marketing, design, and ecommerce teams to execute product launches, promotional campaigns, and seasonal assortment strategies\. • Identified whitespace opportunities and launched new product categories and collections, contributing to revenue growth and market expansion\. • Owned end\-to\-end product lifecycle management, from concept development and sourcing through launch, replenishment, and performance evaluation\. • Leveraged ecommerce analytics and customer insights to improve product discoverability, conversion, and category profitability across digital channels\. • Delivered consistent category growth through strategic assortment decisions, inventory discipline, and customer\-focused merchandising initiatives\.

Footwear buyer & Designer at Condor Footwear \(India\) Ltd\., Mar 2020 \- Aug 2022 · 2 yrs 6 mos, Surat, Gujarat, India

Executive Designer at Walkaroo International Private Limited, Jul 2018 \- Jan 2020 · 1 yr 7 mos, Coimbatore, Tamil Nadu, India, \-Supported the Buying team in building the range architecture based on last year performance and decoding the upcoming fashion trends as per WGSN \-Assisted the buying team in Price Point Analysis \-Kept a hawk eye on competitor brands, identifying their lacunas, thus filling the gaps in real time\. \-Did continuous market research by monitoring the article movement from the retail shelves and also observing local street fashion\. \-Represented the product team for special projects such as launch of new categories and Brand\. \-Driven by the passion to innovate, I used to create silhouettes and mood boards which formed the base of new developments that eventually ended up being the breakthrough/anchor product for the brand Wallaroo\. eg WG5687, W21126 etc\. \-Headed a team of designers and gave them insights on styling, color story, material, and outsole selection\. \-Provided technical packages to Commercial teams; consisting of specs, lasts, and materials Reviewing Proto samples, including fit, quality, and pattern engineering\.

Accessories Designer at Habeeb Tanning Company \( HTC \), Dec 2017 \- May 2018 · 6 mos, perambur, \-Developed a conceptual handbag collection based on forecast and ongoing trends\. \-Worked vigorously to develop and explore various surface ornamentation techniques on leather, possible only by human hand \-Developed seasonal calendar which unable timely execution of designs along with key seasonal milestones \-Independently attend and participate in fit and prototype review session Creating mood boards for forthcoming seasons\. \-Competitor analysis to understand the market gap and current market trends\.

## Education

Bachelor's degree, leather footwear & products, National Institute of Fashion Technology, India

[View the original profile](https://tal.club/meet/shiv-charan)

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