---
title: "Shitij Bhardwaj - PMM - Setu by Pine labs in Greater Delhi Area | Tal"
description: "Meet Shitij Bhardwaj, Product Marketing Manager @Pine Labs(Setu) | AI PMM | GTM Strategy, Positioning & Sales Enablement | B2B SaaS based in Greater Delhi Area. AI stack includes claude, codex, and elevenlabs."
image: "https://tal.club/meet/shitij-bhardwaj/share-image"
---

# Shitij Bhardwaj on Tal

## Headline

Product Marketing Manager @Pine Labs\(Setu\) \| AI PMM \| GTM Strategy, Positioning & Sales Enablement \| B2B SaaS

## About

Product Marketing Manager with 5\+ years in B2B SaaS, successfully delivering GTM, positioning, competitive intelligence, and sales enablement for complex products sold to banks and financial institutions\. I led category redesign for the entire product suite, reshaping the narrative, product positioning, and messaging by bringing in real customer insights and delivering GTM and sales enablement, contributing to more than 5cr in pipeline with clients won like HDFC Bank, ICICI Bank, Kotak Bank, Ujjivan SFB, Groww, HHFL, Namdev Finvest, and more\. If you're hiring for a PMM role or looking to connect with someone who understands both product and people—let’s talk\.

## Location

Greater Delhi Area

## AI stack

claude

codex

elevenlabs

notion

openai

claudecode

## Work experience

PMM \- Setu by Pine labs at Setu, Mar 2026 \- Present · 8 mos, Bengaluru, Karnataka, India

Product Marketing Manager at Signzy, Apr 2025 \- Feb 2026 · 11 mos, India

Associate Product Marketing Manager at Signzy, Apr 2024 \- May 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India

Associate Product Marketing Manager at Crediwatch, Sep 2022 \- Apr 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, \- Increase product adoption rate by 55%, growing 20,000 SME platform users in the last 7 months\. \- Landing page messaging matching drove 70\+ demo bookings in 2023\. \- Running ABM campaigns to hyper\-target enterprise accounts, acquired 2 banks in 3 months, increasing sales pipeline by 5cr\. \- Event marketing strategies lead to 45\+ new potential clients in the sales pipeline like PWC, HDFC Securities, L&T Finance, etc\. Key achievement: Increased repeat business by 9% through email marketing activities for existing clients\.

Associate Product Marketing Manager at KYC Hub, Jun 2021 \- Jul 2022 · 1 yr 2 mos, Greater London, England, United Kingdom, Associate PM, responsible for B2B go\-to\-market strategy, competition analysis, content development, email marketing, and working with cross\-functional teams\. \- Developed content marketing collaterals and chatbot for inbound leads, increasing sales\. \- Analyze, design, and optimize marketing funnels to drive users to high retention\. \- Developed different marketing strategies that drove customers to the website\. \- Successfully developed conversion rate optimization strategies, which helps boost efficiency\. \- Established a highly\-efficient relationship with the sales and product development team\.

## Education

Master of Business Administration \- MBA, Marketing, Bharati Vidyapeeth University Institute of Management and Research \(BVIMR\)

Bachelor of Technology \- BTech, Cyber/Computer Forensics and Counterterrorism, Galgotias university

[View the original profile](https://tal.club/meet/shitij-bhardwaj)

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