Shishir Kumar Depala profile photo 1 on Tal

Shishir Kumar Depala

Curefit | Ex- Flipster | P&L head

Bengaluru

12+ years of work experience

Curefit Services (Cult)
Jun 20251 yr 5 mosPresent

Bengaluru, Karnataka, India

₹150 crore annualised revenue across Gold's Gym, Fitness First and GGFI Academy | 20 centres | 10 direct reports and a 500+ member indirect workforce | Reports to CBO • Rebuilt the leadership bench by hiring a National Sales head, 3 cluster heads, 3 growth managers. • Introduced a weekly business review and created unified playbooks(Sales/Renewals/Centre ops), contributing to 20% YoY same-store sales growth. • Turned contribution margin around by ~10 pp, from -2.4% to +8% of revenue (monthly: -₹30 lakh in Oct–Dec 2025 to ₹1 cr in Apr–Jun 2026). • Drove the turnaround by exiting 2 loss-making centres, lifting new-member conversion by 3 pp and removing commission waivers for 5 franchise partners. • Rebuilt the member proposition across 20 centres by upgrading equipment/facilities, getting monthly ops and facilities audits done and fixing top complaints across NPS surveys & google reviews. • Lifted NPS 30 pp(-15 to +15) in two quarters and improved pack renewals from 58% to 60%.
Flipkart
Sep 202410 mosJun 2025

Greater Bengaluru Area

Flipkart
Sep 20231 yr 1 moSep 2024

Karnataka, India

Spearheaded the PnL for Flipkart Travel - leading a team of 4, overlooking the complete pricing strategy of the category
Flipkart
Sep 20185 ySep 2023

Bengaluru, Karnataka, India

Led the complete planning, buying, selection, inventory and portfolio management of the Men's Sports apparel brands
Shahi Exports Pvt Ltd
May 20171 yr 5 mosSep 2018

Bengaluru Area, India

• Led the Digital Transformation project of India’s Largest Apparel Manufacturer across cross-functional S&OP verticals collaborating closely with Consultants & Senior Partners from Mckinsey & Co. • As part of Business process automation and reengineering, officiated complete workflow mapping from order enquiry to realization, eliminated NVA resulting in 15cr saving & 15% lead time reduction. • Closely worked with C-level executives across Marketing, Planning, Sampling, Industrial Engineers, Procurement, Stores & Logistics team to drive strategic changes in critical processes & enhance workflow • Helped define & shape Digital strategies, conceptualized digital tools that deliver meaningful business impact such as - Quality Cost delivery(QCD) – Supplier Performance management tool to rate suppliers based on Q, C & D - Time & Action(TNA) – Project management tool to track activities in the order to dispatch cycle - Enquiry and Costing(ENC) – Enquiry and costing management library for all incoming enquiries from customers - Fabric Inspection Search(FIS) – Centralized Digital fabric library to optimize fabric usage at the Stores - Thread Usage Tool – Tool to compute & optimize the thread usage in an apparel digitally - SCM Loss Tracker – To track the SCM losses incurred due to supply chain related issues - Production Tracking App – An android app that provides live daily production report to the customer • Planned & facilitated workshops, translated conclusions into recommendations, helped design and implement large-scale Organizational transformation programs • Conducted quantitative and qualitative research and published white papers to facilitate informed decision making
Edutor Technologies
Oct 20141 yr 7 mosApr 2016

Hyderabad Area, India

1. Prospect for potential new clients and turn this into increased business. 2. Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. 3. Meet potential clients by growing, maintaining, and leveraging your network. 4. Identify potential clients, and the decision makers within the client organization. 5. Set up meetings between client decision makers and company’s practice leaders. 6. Plan approaches and pitches. 7. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. 8. Participate in pricing the solution/service. 9. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
Greenpeace
Nov 20121 yr 11 mosSep 2014

Hyderabad Area, India

1. Develop annual Outreach plan in conjunction with Outreach Manager, with detail activities to follow during the calendar year, which will help DD team on meeting or exceeding ODP numbers. 2. Maximize all opportunities in the process of closing permission. 3. Coordinate with the respective Fund Raising Units/Unit Heads, for pan India outreach work. 4. Recommend solutions to supporters and corporate on various Environmental issues with the help of campaigners / external agencies. 5. Develop a database (given territory) of qualified venues through various sources like internet, referrals, telephone, F2F cold calling & networking. 6. Create and conduct effective proposal presentations of Greenpeace which needs to be presented to the potential venues. 7. Coordinate with Outreach counterparts to develop case studies for National permissions. 8. Responsible for sourcing and developing patron relationships and referrals. 9. Responsible for identifying and building effective centres of Influence Network with other NGOs to maximize the outreach result.

Shishir’s AI Stack

codex
codex

Education

Great Lakes Institute of Management

Master of Business Administration (MBA), Marketing

Great Lakes Institute of Management

20161 yr2017
Anna University Chennai

Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

Anna University Chennai

20074 yrs2011

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Headline

Curefit | Ex- Flipster | P&L head

About

At Flipkart, my role as Business Head of Ethnic Wear blends strategic PnL management with a passion for market dynamics, honed by leading Flipkart Travel's pricing strategy. Our team's efforts pivot around enhancing the customer journey through meticulous category analysis and business reviews, ensuring competitive positioning in a dynamic e-commerce landscape. Formerly, as Deputy General Manager, I championed Flipkart Travel's PnL, leading a nimble team adept in transforming market insights into actionable growth. With a foundation in sports apparel management, I bring a unique perspective to product curation and portfolio optimization, all while fostering strong business relationships and steering our unit towards sustainable profitability.

Location

Bengaluru

AI stack

codex

Work experience

Business Head at Curefit Services (Cult), Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, ₹150 crore annualised revenue across Gold's Gym, Fitness First and GGFI Academy | 20 centres | 10 direct reports and a 500+ member indirect workforce | Reports to CBO • Rebuilt the leadership bench by hiring a National Sales head, 3 cluster heads, 3 growth managers. • Introduced a weekly business review and created unified playbooks(Sales/Renewals/Centre ops), contributing to 20% YoY same-store sales growth. • Turned contribution margin around by ~10 pp, from -2.4% to +8% of revenue (monthly: -₹30 lakh in Oct–Dec 2025 to ₹1 cr in Apr–Jun 2026). • Drove the turnaround by exiting 2 loss-making centres, lifting new-member conversion by 3 pp and removing commission waivers for 5 franchise partners. • Rebuilt the member proposition across 20 centres by upgrading equipment/facilities, getting monthly ops and facilities audits done and fixing top complaints across NPS surveys & google reviews. • Lifted NPS 30 pp(-15 to +15) in two quarters and improved pack renewals from 58% to 60%.

Buy head - Ethnic wear at Flipkart, Sep 2024 - Jun 2025 · 10 mos, Greater Bengaluru Area

Deputy General Manager - Flipkart Travel at Flipkart, Sep 2023 - Sep 2024 · 1 yr 1 mo, Karnataka, India, Spearheaded the PnL for Flipkart Travel - leading a team of 4, overlooking the complete pricing strategy of the category

Senior Category Manager - Sports Apparel at Flipkart, Sep 2018 - Sep 2023 · 5 y, Bengaluru, Karnataka, India, Led the complete planning, buying, selection, inventory and portfolio management of the Men's Sports apparel brands

Senior Manager at Shahi Exports Pvt Ltd, May 2017 - Sep 2018 · 1 yr 5 mos, Bengaluru Area, India, • Led the Digital Transformation project of India’s Largest Apparel Manufacturer across cross-functional S&OP verticals collaborating closely with Consultants & Senior Partners from Mckinsey & Co. • As part of Business process automation and reengineering, officiated complete workflow mapping from order enquiry to realization, eliminated NVA resulting in 15cr saving & 15% lead time reduction. • Closely worked with C-level executives across Marketing, Planning, Sampling, Industrial Engineers, Procurement, Stores & Logistics team to drive strategic changes in critical processes & enhance workflow • Helped define & shape Digital strategies, conceptualized digital tools that deliver meaningful business impact such as - Quality Cost delivery(QCD) – Supplier Performance management tool to rate suppliers based on Q, C & D - Time & Action(TNA) – Project management tool to track activities in the order to dispatch cycle - Enquiry and Costing(ENC) – Enquiry and costing management library for all incoming enquiries from customers - Fabric Inspection Search(FIS) – Centralized Digital fabric library to optimize fabric usage at the Stores - Thread Usage Tool – Tool to compute & optimize the thread usage in an apparel digitally - SCM Loss Tracker – To track the SCM losses incurred due to supply chain related issues - Production Tracking App – An android app that provides live daily production report to the customer • Planned & facilitated workshops, translated conclusions into recommendations, helped design and implement large-scale Organizational transformation programs • Conducted quantitative and qualitative research and published white papers to facilitate informed decision making

Business Development Manager at Edutor Technologies, Oct 2014 - Apr 2016 · 1 yr 7 mos, Hyderabad Area, India, 1. Prospect for potential new clients and turn this into increased business. 2. Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. 3. Meet potential clients by growing, maintaining, and leveraging your network. 4. Identify potential clients, and the decision makers within the client organization. 5. Set up meetings between client decision makers and company’s practice leaders. 6. Plan approaches and pitches. 7. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. 8. Participate in pricing the solution/service. 9. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.

Outreach Officer at Greenpeace, Nov 2012 - Sep 2014 · 1 yr 11 mos, Hyderabad Area, India, 1. Develop annual Outreach plan in conjunction with Outreach Manager, with detail activities to follow during the calendar year, which will help DD team on meeting or exceeding ODP numbers. 2. Maximize all opportunities in the process of closing permission. 3. Coordinate with the respective Fund Raising Units/Unit Heads, for pan India outreach work. 4. Recommend solutions to supporters and corporate on various Environmental issues with the help of campaigners / external agencies. 5. Develop a database (given territory) of qualified venues through various sources like internet, referrals, telephone, F2F cold calling & networking. 6. Create and conduct effective proposal presentations of Greenpeace which needs to be presented to the potential venues. 7. Coordinate with Outreach counterparts to develop case studies for National permissions. 8. Responsible for sourcing and developing patron relationships and referrals. 9. Responsible for identifying and building effective centres of Influence Network with other NGOs to maximize the outreach result.

Education

Master of Business Administration (MBA), Marketing, Great Lakes Institute of Management

Bachelor of Engineering (B.E.), Electrical and Electronics Engineering, Anna University Chennai