Headline

Marketing | Communications & PR | HSMAI Certified Digital Marketer | Brand Strategist | Creative Storyteller | Insight & Analytics Driven Marketing for Hospitality and Retail | Crisis Management | Sustainability & CSR

About

As a Marketing & PR Specialist primarily focused in the hospitality industry, my niche is on building brand narratives that resonate with audiences and forge lasting connections. My strategic approach leverages influencer outreach and sustainability narratives to elevate client profiles and drive engagement. With a rich background in hospitality marketing, I deliver bespoke communication strategies that align with contemporary travel desires and sustainability goals. The organization benefits from my expertise in marketing communications and my commitment to creating inspiring journeys for clients. Harnessing the power of storytelling, I craft messages that not only captivate but also reflect a dedication to eco-conscious practices. This dual emphasis on enchanting hospitality experiences and environmental responsibility defines our team's success in carving a distinctive place in the marketplace.

Location

Bengaluru

AI stack

ChatGPT Images

Work experience

Hospitality Consultant - Marketing & PR at Shireen Seriff, 2026 - Present · 11 mos, India

Director of Marketing and Communications at Shangri-La Bengaluru, Jan 2025 - Nov 2025 · 11 mos, Bengaluru, Karnataka, India, • Directed strategic marketing initiatives and brand positioning to enhance market awareness for Shangri-La Bengaluru. • Developed integrated campaigns and content strategies that emphasized brand storytelling and effective content creation. • Managed SEO, social media, and influencer relations to drive engagement and visibility. • Fostered cross-functional collaboration and maintained strong client and stakeholder relationships, advocating for sustainability.

Marketing Director at Shangri-La Hotels & Resorts - Bengaluru, Jan 2025 - Nov 2025 · 11 mos, Directed the full marketing and communications ecosystem for a 397-room flagship luxury hotel, unifying brand strategy across Rooms, F&B, Weddings, Spa and Events. Orchestrated omnichannel campaigns aligned with global Shangri-La standards, ensuring cultural resonance and competitive differentiation within Bengaluru’s luxury landscape. Led high-value campaigns including EAT PLAY LOVE and Bandhan, enhancing experiential positioning and deepening lifestyle-driven guest engagement. Forged premium brand alliances (e.g., The Macallan) and curated co-branded activations that elevated prestige while supporting accelerated F&B and wedding revenues. Strengthened digital foundations through advanced SEO/SEM, website optimisation, retargeting, and AI-based segmentation, improving conversion velocity and reducing OTA dependency. Shaped the luxury narrative through elite press relations, securing sustained coverage in global and regional Tier-1 platforms to reinforce top-tier brand visibility. Masterminded high-touch press relations strategy crafting compelling narratives on property leadership, culinary innovation, brand culture, and guest/employee stories. Championed guest-centric review management strategy (TripAdvisor, Google, OTA platforms), implementing proactive engagement protocols, personalised service recovery communications, and loyalty programme integration. Led, mentored, and developed a multi-disciplinary team and agency partners, instituting high-performance standards and data-led decision-making. Collaborated seamlessly with Sales, F&B, Events, HR, and regional HQ, ensuring unified strategy implementation, optimal budget stewardship, and enterprise-wide cohesion. Directed CSR, destination storytelling, and community integration programmes that reinforced authentic brand purpose and long-term equity.

Marketing Director at Shangri-La Group, Jan 2025 - Nov 2025 · 11 mos, Directed the full marketing and communications ecosystem for a 397-room flagship luxury hotel, unifying brand strategy across Rooms, F&B, Weddings, Spa and Events. Orchestrated omnichannel campaigns aligned with global Shangri-La standards, ensuring cultural resonance and competitive differentiation within Bengaluru’s luxury landscape. Led high-value campaigns including EAT PLAY LOVE and Bandhan, enhancing experiential positioning and deepening lifestyle-driven guest engagement. Forged premium brand alliances (e.g., The Macallan) and curated co-branded activations that elevated prestige while supporting accelerated F&B and wedding revenues. Strengthened digital foundations through advanced SEO/SEM, website optimisation, retargeting, and AI-based segmentation, improving conversion velocity and reducing OTA dependency. Shaped the luxury narrative through elite press relations, securing sustained coverage in global and regional Tier-1 platforms to reinforce top-tier brand visibility. Masterminded high-touch press relations strategy crafting compelling narratives on property leadership, culinary innovation, brand culture, and guest/employee stories. Championed guest-centric review management strategy (TripAdvisor, Google, OTA platforms), implementing proactive engagement protocols, personalised service recovery communications, and loyalty programme integration. Led, mentored, and developed a multi-disciplinary team and agency partners, instituting high-performance standards and data-led decision-making. Collaborated seamlessly with Sales, F&B, Events, HR, and regional HQ, ensuring unified strategy implementation, optimal budget stewardship, and enterprise-wide cohesion. Directed CSR, destination storytelling, and community integration programmes that reinforced authentic brand purpose and long-term equity.

Marketing And Public Relations Consultant at The Oterra Hotels, Mar 2023 - Jan 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India

Education

Master of Arts in Public Management, Public Admin, Communication and People Management, University of Madras

Bachelor of Arts, Journalism, University of Mysore