---
title: "Shipra Singh - Senior Content Writer - Product Marketing & Sales Enablement Function in Greater Bengaluru Area | Tal"
description: "Meet Shipra Singh, Product Marketer | GTM Strategy · Sales Enablement · Competitive Intelligence | B2B SaaS based in Greater Bengaluru Area. AI stack includes claude, notebooklm, and perplexity. Explore public work links including medium."
image: "https://tal.club/meet/shipra-singh/share-image"
---

# Shipra Singh on Tal

## Headline

Product Marketer \| GTM Strategy · Sales Enablement · Competitive Intelligence \| B2B SaaS

## About

Six years building sales enablement systems, GTM infrastructures, and messaging frameworks that helped revenue teams across three global regions tell a sharper product story\. The work I'm most proud of isn't always the most\-viewed\. It's the routing constraints guide that can find a use at every stage of the funnel, enabling education at the top, validation in the middle, decision support at the bottom\. It's the platform introduction deck that became the backbone of a year's retail positioning strategy\. It's the video series where PMs became their own product evangelists, and the scripts I wrote gave them the language to do it\.

## Location

Greater Bengaluru Area

## AI stack

claude

notebooklm

perplexity

ChatGPT

## Work experience

Senior Content Writer \- Product Marketing & Sales Enablement Function at Locus, Feb 2023 \- Jul 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Operated as de facto PMM within Locus's marketing team, owning GTM messaging, competitive intelligence, video asset copy, and global sales enablement\. Locus is a Series C logistics SaaS platform serving enterprise retail, manufacturing, and 3PL clients\.

Content Writing Associate at Locus, May 2021 \- Jan 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, Joined as an associate embedded in the PMM function, building the asset foundation: solution decks, case studies, competitive research, and the enablement libraries that SDR and sales teams pulled from in live deals\. The work here taught me to work closely with PMs long before a launch was on the calendar\.

Content Writer \- Analyst at elSpectra, Jan 2019 \- Apr 2021 · 2 yrs 4 mos, Bangalore, India, Early career work developing sales collateral and explainer scripts for B2B SaaS clients\. This is where I first learned to make complex technology feel approachable, working with design teams to find the right visual language for products that didn't have a simple story yet\.

## Education

Master of Arts \- MA, English Language and Literature/Letters, Indira Gandhi National Open University

Bachelor of Technology \- BTech, Electronics and Telecommunications, Uttar pradesh technical university

## Public links

- medium: https://medium\.com/@shipra\.sngh

[View the original profile](https://tal.club/meet/shipra-singh)

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