Shipra Singh profile photo 1 on Tal

Shipra Singh

Product Marketer | GTM Strategy · Sales Enablement · Competitive Intelligence | B2B SaaS

Greater Bengaluru Area

6+ years of work experience

Locus
Feb 20232 yrs 6 mosJul 2025

Bengaluru, Karnataka, India

Operated as de facto PMM within Locus's marketing team, owning GTM messaging, competitive intelligence, video asset copy, and global sales enablement. Locus is a Series C logistics SaaS platform serving enterprise retail, manufacturing, and 3PL clients.
Locus
May 20211 yr 9 mosJan 2023

Bengaluru, Karnataka, India

Joined as an associate embedded in the PMM function, building the asset foundation: solution decks, case studies, competitive research, and the enablement libraries that SDR and sales teams pulled from in live deals. The work here taught me to work closely with PMs long before a launch was on the calendar.
elSpectra
Jan 20192 yrs 4 mosApr 2021

Bangalore, India

Early career work developing sales collateral and explainer scripts for B2B SaaS clients. This is where I first learned to make complex technology feel approachable, working with design teams to find the right visual language for products that didn't have a simple story yet.
Medium
@shipra.sngh

Shipra’s AI Stack

claude
claude
notebooklm
notebooklm
perplexity
perplexity
ChatGPT
ChatGPT

Education

Indira Gandhi National Open University

Master of Arts - MA, English Language and Literature/Letters

Indira Gandhi National Open University

20162 yrs2018
Uttar pradesh technical university

Bachelor of Technology - BTech, Electronics and Telecommunications

Uttar pradesh technical university

20044 yrs2008

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Headline

Product Marketer | GTM Strategy · Sales Enablement · Competitive Intelligence | B2B SaaS

About

Six years building sales enablement systems, GTM infrastructures, and messaging frameworks that helped revenue teams across three global regions tell a sharper product story. The work I'm most proud of isn't always the most-viewed. It's the routing constraints guide that can find a use at every stage of the funnel, enabling education at the top, validation in the middle, decision support at the bottom. It's the platform introduction deck that became the backbone of a year's retail positioning strategy. It's the video series where PMs became their own product evangelists, and the scripts I wrote gave them the language to do it.

Location

Greater Bengaluru Area

AI stack

claude

notebooklm

perplexity

ChatGPT

Work experience

Senior Content Writer - Product Marketing & Sales Enablement Function at Locus, Feb 2023 - Jul 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Operated as de facto PMM within Locus's marketing team, owning GTM messaging, competitive intelligence, video asset copy, and global sales enablement. Locus is a Series C logistics SaaS platform serving enterprise retail, manufacturing, and 3PL clients.

Content Writing Associate at Locus, May 2021 - Jan 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, Joined as an associate embedded in the PMM function, building the asset foundation: solution decks, case studies, competitive research, and the enablement libraries that SDR and sales teams pulled from in live deals. The work here taught me to work closely with PMs long before a launch was on the calendar.

Content Writer - Analyst at elSpectra, Jan 2019 - Apr 2021 · 2 yrs 4 mos, Bangalore, India, Early career work developing sales collateral and explainer scripts for B2B SaaS clients. This is where I first learned to make complex technology feel approachable, working with design teams to find the right visual language for products that didn't have a simple story yet.

Education

Master of Arts - MA, English Language and Literature/Letters, Indira Gandhi National Open University

Bachelor of Technology - BTech, Electronics and Telecommunications, Uttar pradesh technical university

Public links

medium: https://medium.com/@shipra.sngh