---
title: "Shipra Shaw - Product Manager in Bengaluru | Tal"
description: "Meet Shipra Shaw, Product Manager | Go-To-Market Strategy based in Bengaluru. AI stack includes claude, elevenlabs, and mcp."
image: "https://tal.club/meet/shipra-shaw/share-image"
---

# Shipra Shaw on Tal

## Headline

Product Manager \| Go\-To\-Market Strategy

## About

Product Manager with 13\+ years in IT consulting, digital transformation, and B2B SaaS, including 3\.5\+ years driving product strategy end\-to\-end — from technical roadmap and feature prioritization to go\-to\-market execution\. Proven track record hitting revenue\-linked North Star metrics through competitive research, RICE\-based prioritization, and cross\-functional leadership across Dev, Support, and Sales/Partner teams\. Strong technical foundation \(ServiceNow, HTML/CSS/JavaScript\) enables credible, feasibility\-grounded roadmap decisions\. My core competencies include Product Management, Product Roadmap, Sales Enablement, Go\-to\-market strategy, Partner Enablement, Feature prioritisation \(RICE and MosCow techniques\), Competitive Analysis, Problem Solving, Design Thinking, Launch Readiness, Stakeholder Management, Critical Thinking, Ideal Customer Profiling, Market Segmentation, Total Addressable Market \(TAM/SAM/SOM\) Analysis, DAU/MAU analysis, Value Proposition and Positioning Messaging Design\. I am also Certified Scrum Product Owner and have various certification across ServiceNow, Agile and Azure\. I am passionate about learning new skills and staying updated with the latest trends and best practices in the industry\. My mission is to deliver high\-quality products and services that meet the needs and expectations of the end\-users and stakeholders\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

mcp

notebooklm

notion

Microsoft Copilot

## Work experience

Product Manager at IBM, Jun 2023 \- Present · 3 yrs 3 mos, Bengaluru, Karnataka, India, • Spearheaded outbound product management initiatives at IBM, focusing on go\-to\-market \(GTM\) strategies and launch readiness plans\. • Conducted new feature discovery through surveys, competitive analysis, and product asset creation to enhance user experience\. • Developed engaging demos using Navattic, supporting sales teams and tracking product performance effectively\.

Manager at Deloitte Digital, Jun 2022 \- May 2023 · 1 yr, Bangalore Urban, Karnataka, India

Senior Consultant at Deloitte Digital, Feb 2021 \- Jun 2022 · 1 yr 5 mos, India

Associate Consultant at Wipro Limited, Aug 2019 \- Feb 2021 · 1 yr 7 mos, Greater Bengaluru Area, • Collaborated with the pre\-sales CoE team to develop ServiceNow proof of concepts \(POCs\) for client engagement\. • Assisted in the creation of Request for Proposals \(RFPs\) to effectively address customer needs\. • Supported clients with ServiceNow inquiries, ensuring timely and accurate responses\. • Worked closely with a banking client to fulfill their Configuration Management Database \(CMDB\) requirements using ServiceNow\.

ServiceNow Developer at Cognizant, Apr 2018 \- Jun 2019 · 1 yr 3 mos, Kolkata, West Bengal, India

System Engineer at Tata Consultancy Services, Jul 2013 \- Apr 2018 · 4 yrs 10 mos, Chennai, Tamil Nadu, India

## Education

Bachelor’s Degree, Computer Application, West Bengal University of Technology

Science, St\. Thomas' High School

[View the original profile](https://tal.club/meet/shipra-shaw)

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