Shipra Shaw profile photo 1 on Tal

Shipra Shaw

Product Manager | Go-To-Market Strategy

Bengaluru

13+ years of work experience

IBM
Jun 20233 yrs 3 mosPresent

Bengaluru, Karnataka, India

• Spearheaded outbound product management initiatives at IBM, focusing on go-to-market (GTM) strategies and launch readiness plans. • Conducted new feature discovery through surveys, competitive analysis, and product asset creation to enhance user experience. • Developed engaging demos using Navattic, supporting sales teams and tracking product performance effectively.
Deloitte Digital
Jun 20221 yrMay 2023

Bangalore Urban, Karnataka, India

Deloitte Digital
Feb 20211 yr 5 mosJun 2022

India

Wipro Limited
Aug 20191 yr 7 mosFeb 2021

Greater Bengaluru Area

• Collaborated with the pre-sales CoE team to develop ServiceNow proof of concepts (POCs) for client engagement. • Assisted in the creation of Request for Proposals (RFPs) to effectively address customer needs. • Supported clients with ServiceNow inquiries, ensuring timely and accurate responses. • Worked closely with a banking client to fulfill their Configuration Management Database (CMDB) requirements using ServiceNow.
Cognizant
Apr 20181 yr 3 mosJun 2019

Kolkata, West Bengal, India

Tata Consultancy Services
Jul 20134 yrs 10 mosApr 2018

Chennai, Tamil Nadu, India

Shipra’s AI Stack

claude
claude
elevenlabs
elevenlabs
mcp
mcp
notebooklm
notebooklm
notion
notion
Microsoft Copilot
Microsoft Copilot

Education

Bachelor’s Degree, Computer Application

West Bengal University of Technology

20103 yrs2013

Science

St. Thomas' High School

199515 yrs2010

Join Shipra and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Shipra Shaw on Tal

Headline

Product Manager | Go-To-Market Strategy

About

Product Manager with 13+ years in IT consulting, digital transformation, and B2B SaaS, including 3.5+ years driving product strategy end-to-end — from technical roadmap and feature prioritization to go-to-market execution. Proven track record hitting revenue-linked North Star metrics through competitive research, RICE-based prioritization, and cross-functional leadership across Dev, Support, and Sales/Partner teams. Strong technical foundation (ServiceNow, HTML/CSS/JavaScript) enables credible, feasibility-grounded roadmap decisions. My core competencies include Product Management, Product Roadmap, Sales Enablement, Go-to-market strategy, Partner Enablement, Feature prioritisation (RICE and MosCow techniques), Competitive Analysis, Problem Solving, Design Thinking, Launch Readiness, Stakeholder Management, Critical Thinking, Ideal Customer Profiling, Market Segmentation, Total Addressable Market (TAM/SAM/SOM) Analysis, DAU/MAU analysis, Value Proposition and Positioning Messaging Design. I am also Certified Scrum Product Owner and have various certification across ServiceNow, Agile and Azure. I am passionate about learning new skills and staying updated with the latest trends and best practices in the industry. My mission is to deliver high-quality products and services that meet the needs and expectations of the end-users and stakeholders.

Location

Bengaluru

AI stack

claude

elevenlabs

mcp

notebooklm

notion

Microsoft Copilot

Work experience

Product Manager at IBM, Jun 2023 - Present · 3 yrs 3 mos, Bengaluru, Karnataka, India, • Spearheaded outbound product management initiatives at IBM, focusing on go-to-market (GTM) strategies and launch readiness plans. • Conducted new feature discovery through surveys, competitive analysis, and product asset creation to enhance user experience. • Developed engaging demos using Navattic, supporting sales teams and tracking product performance effectively.

Manager at Deloitte Digital, Jun 2022 - May 2023 · 1 yr, Bangalore Urban, Karnataka, India

Senior Consultant at Deloitte Digital, Feb 2021 - Jun 2022 · 1 yr 5 mos, India

Associate Consultant at Wipro Limited, Aug 2019 - Feb 2021 · 1 yr 7 mos, Greater Bengaluru Area, • Collaborated with the pre-sales CoE team to develop ServiceNow proof of concepts (POCs) for client engagement. • Assisted in the creation of Request for Proposals (RFPs) to effectively address customer needs. • Supported clients with ServiceNow inquiries, ensuring timely and accurate responses. • Worked closely with a banking client to fulfill their Configuration Management Database (CMDB) requirements using ServiceNow.

ServiceNow Developer at Cognizant, Apr 2018 - Jun 2019 · 1 yr 3 mos, Kolkata, West Bengal, India

System Engineer at Tata Consultancy Services, Jul 2013 - Apr 2018 · 4 yrs 10 mos, Chennai, Tamil Nadu, India

Education

Bachelor’s Degree, Computer Application, West Bengal University of Technology

Science, St. Thomas' High School

Shipra Shaw - Product Manager in Bengaluru | Tal