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Shilp Raj

Group Branding and Marketing Manager | AI Generalist

Vadodara

6+ years of work experience

Grand Polycoats
Jan 20251 yr 10 mosPresent

On-site

• Led end-to-end rebranding of Grand Polycoats across packaging, collateral, and presentations for B2B and B2C portfolios. • Headed domestic and international exhibitions across 5+ countries, managing design, vendor coordination, and booth branding while ensuring a consistent visual identity and strong brand presence throughout. • Designed all brand communications (flyers, brochures, booth layouts, etc.) and planned and executed B2C offline campaigns that boosted engagement and elevated brand presence in the market. • Built and deployed 3 AI-assisted software tools that automate marketing and sales workflows, reducing manual effort by almost 50% and accelerating the sales team's pipeline across the customer acquisition process.
Admark Polycoats Pvt. Ltd.
Jan 20251 yr 10 mosPresent

• Built and deployed 3 AI-assisted software tools that automate marketing and sales workflows, reducing manual effort by almost 50% and accelerating the sales team's pipeline across the customer acquisition process. • Headed domestic and international exhibitions across 5+ countries, managing design, vendor coordination, and booth branding while ensuring a consistent visual identity and strong brand presence throughout. • Integrated CRM and built centralized marketing databases to power automated, data-driven campaigns. • Designed all brand communications (flyers, brochures, booth layouts, etc.) and planned and executed B2C offline campaigns that boosted engagement and elevated brand presence in the market.
O'Botz Global
Jul 20236 mosDec 2023

• Developed and led branding strategy, expanding presence across 11 countries and 9 Indian states. • Managed multi-channel campaigns and supported the launch of 40+ centers in India. • Conducted consumer behavior analysis to optimize messaging and ROI. • Collaborated with product, design, and sales teams to align brand with business goals. • Maintained global brand consistency while tracking performance and refining strategy.
Boom Robotics
Jan 20214 yrsDec 2024

Boom Robotics
Jan 20214 yrsDec 2024

• Created and executed branding strategies that elevated brand image and event participation (e.g., G20 Summit). • Launched campaigns that drove 5,000+ student enrollments and built partnerships with 10+ institutions. • Maintained brand consistency across all channels and collateral. • Led cross-functional teams for integrated marketing efforts and stakeholder engagement.
GyanMe
Jun 20208 mosJan 2021

On-site

• Delivered branding and visual solutions for clients including PVR-INOX, real estate, and immigration firms. • Created logos, brochures, digital assets, and social media creatives under tight deadlines.

Shilp’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
notebooklm
notebooklm
openai
openai

Education

The Maharaja Sayajirao University of Baroda

Bachelor of Science - BSc, Chemistry

The Maharaja Sayajirao University of Baroda

20153 yrs2018
The Maharaja Sayajirao University of Baroda

Bachelor of Science, Chemistry

The Maharaja Sayajirao University of Baroda

20153 yrs2018

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Headline

Group Branding and Marketing Manager | AI Generalist

About

Branding and marketing strategist with 7+ years driving B2B and B2C brand growth through strategic storytelling, creative execution, and integrated campaigns. Combines strong brand-building expertise with hands-on AI capability - building custom automation tools, AI workflows, and connectors that streamline marketing and sales operations. Skilled in managing multi-brand portfolios across domestic and international markets, leading cross-functional teams, and maintaining brand consistency through omnichannel strategies. Proven across rebranding, packaging design, exhibitions, and data-driven campaign optimization, with a passion for transforming businesses into differentiated brands that resonate and scale.

Location

Vadodara

AI stack

claude

elevenlabs

gemini

lovable

notebooklm

openai

Work experience

Marketing Executive at Grand Polycoats, Jan 2025 - Present · 1 yr 10 mos, On-site, • Led end-to-end rebranding of Grand Polycoats across packaging, collateral, and presentations for B2B and B2C portfolios. • Headed domestic and international exhibitions across 5+ countries, managing design, vendor coordination, and booth branding while ensuring a consistent visual identity and strong brand presence throughout. • Designed all brand communications (flyers, brochures, booth layouts, etc.) and planned and executed B2C offline campaigns that boosted engagement and elevated brand presence in the market. • Built and deployed 3 AI-assisted software tools that automate marketing and sales workflows, reducing manual effort by almost 50% and accelerating the sales team's pipeline across the customer acquisition process.

Marketing Executive at Admark Polycoats Pvt. Ltd., Jan 2025 - Present · 1 yr 10 mos, • Built and deployed 3 AI-assisted software tools that automate marketing and sales workflows, reducing manual effort by almost 50% and accelerating the sales team's pipeline across the customer acquisition process. • Headed domestic and international exhibitions across 5+ countries, managing design, vendor coordination, and booth branding while ensuring a consistent visual identity and strong brand presence throughout. • Integrated CRM and built centralized marketing databases to power automated, data-driven campaigns. • Designed all brand communications (flyers, brochures, booth layouts, etc.) and planned and executed B2C offline campaigns that boosted engagement and elevated brand presence in the market.

India Head | Branding Marketing and Technical at O'Botz Global, Jul 2023 - Dec 2023 · 6 mos, • Developed and led branding strategy, expanding presence across 11 countries and 9 Indian states. • Managed multi-channel campaigns and supported the launch of 40+ centers in India. • Conducted consumer behavior analysis to optimize messaging and ROI. • Collaborated with product, design, and sales teams to align brand with business goals. • Maintained global brand consistency while tracking performance and refining strategy.

Brand and Marketing Manager at Boom Robotics, Jan 2021 - Dec 2024 · 4 yrs

Brand Manager at Boom Robotics, Jan 2021 - Dec 2024 · 4 yrs, • Created and executed branding strategies that elevated brand image and event participation (e.g., G20 Summit). • Launched campaigns that drove 5,000+ student enrollments and built partnerships with 10+ institutions. • Maintained brand consistency across all channels and collateral. • Led cross-functional teams for integrated marketing efforts and stakeholder engagement.

Digital tutor at GyanMe, Jun 2020 - Jan 2021 · 8 mos, On-site, • Delivered branding and visual solutions for clients including PVR-INOX, real estate, and immigration firms. • Created logos, brochures, digital assets, and social media creatives under tight deadlines.

Education

Bachelor of Science - BSc, Chemistry, The Maharaja Sayajirao University of Baroda

Bachelor of Science, Chemistry, The Maharaja Sayajirao University of Baroda

Shilp Raj - Marketing Executive in Vadodara | Tal