Headline

Senior Programmatic Manager | Enterprise Advertising | Programmatic & Digital Strategy | Amazon Ads | Ex-Amazonian |$15M+ Media Investment | MENA • EMEA • APAC• NA

About

Senior Programmatic Leader | 8 Years at Amazon Ads | $15M+ Media Budget | Global Scale I've spent 8 years inside Amazon Ads — building, running, and scaling enterprise programmatic programs across MENA, EMEA, APAC, and North America. I'm not a generalist who has touched Amazon Ads. I've lived it end-to-end: Amazon DSP strategy, managed service execution, Tier 1 event leadership (Prime Day, Black Friday, White Friday), cross-regional team building, and creative performance at scale. What I bring: → $15M+ in annual media budgets managed across Entertainment (Netflix, Spotify, Paramount, Pluto Tv, A&E Networks), Retail (H&M, Hugo Boss, Hunkemoller), and CPG (Redbull, Lisciani, Pepsico, cocacola) verticals → 22% average uplift in campaign performance through structured experimentation frameworks → 30% improvement in CTR via advanced audience segmentation and DSP optimization → 340+ manual hours saved annually through campaign automation initiatives → 300+ campaigns launched across UAE and KSA with 100% on-time delivery → Team scaled from 4 to 12 specialists — with onboarding systems, SOPs, and QA frameworks that outlasted my involvement My edge is that I operate at the intersection of programmatic strategy and hands-on execution — I've led teams, but I've never stopped being close to the work. I understand DSP levers, creative performance signals, bid optimization logic, and audience architecture the way only someone who has run thousands of campaigns can. I'm currently exploring Senior Programmatic Manager, Programmatic Lead, and Account Director roles at companies operating at real scale — where deep Amazon Ads expertise and cross-regional execution experience creates immediate impact. 📍 Based in Bengaluru | Open to hybrid and remote 📩 shikhav1596@gmail.com

Location

Bengaluru

AI stack

claude code

gemini

github copilot

openai

Work experience

Campaign & Creative Manager II at Amazon, Oct 2024 - Nov 2025 · 1 yr 2 mos, India, * Owned end-to-end programmatic strategy and execution across Amazon DSP for a $15M+ annual portfolio spanning Tel-Ent (Netflix, Spotify, Paramount), Non-Endemic (Royal Caribbean, H&M, Hugo Boss), and CPG verticals across MENA and EU markets * Led audience architecture, bid optimization, and A/B creative experimentation frameworks — delivering a consistent 22% average uplift in campaign performance across managed accounts * Drove DSP-level audience segmentation strategies (lookalike, retargeting, contextual) that improved CTR by 30% across key client accounts * Scaled cross-functional team from 4 to 10 specialists — designing onboarding programs, performance calibration systems, and structured upskilling tracks that became team-wide standard * Served as SME and operational lead for Tier 1 High Traffic Events across EU and MENA — including Prime Day, Black Friday, White Friday, and 11.11 — achieving 100% on-time campaign delivery * Built Sharevoice Automation for Amazon Feature Rotator calendars and Creative Duplication Alarm system — eliminating 340+ manual hours annually across regional teams * Partnered with Sales, Strategy, and Analytics to develop scalable advertising frameworks and creative excellence standards for emerging markets

Lead, Campaign & Creative Manager at Amazon, Jan 2024 - Oct 2024 · 10 mos, Bengaluru, Karnataka, India, * Led a team of 12 campaign specialists managing multi-channel programmatic campaigns across Hardlines, Softlines, CPG, and Non-Endemic verticals in APAC and EU * Architected creative QA loops and delivery governance systems that reduced rework by 25% and improved campaign turnaround speed significantly * Defined and rolled out best-practice SOPs adopted across global Amazon Ads teams — standardizing campaign reporting, optimization workflows, and inter-geo handover processes * Led Share of Voice strategy for EU and served as seasonal events SME — driving flawless HTE execution across APAC and EU locales

Campaign & Creative Manager I at Amazon, Aug 2022 - Jan 2024 · 1 yr 6 mos, Karnataka, India, * Designed and executed 360° programmatic campaigns for mid-to-enterprise clients, introducing structured A/B testing frameworks that became a regional creative optimization standard * Partnered with product and engineering teams to pilot new Amazon ad formats and DSP tools — translating beta features into measurable performance gains for live accounts * Managed High Traffic Events for UAE and KSA locales — launching 100+ HTE campaigns on time with full SOP and wiki documentation created from scratch * Achieved Top 5% client satisfaction scores and 100% SLA adherence across all managed accounts

Education

BCA - Bachelor of Computer Application, Bachelor in computer administration, Shri guru ram rai university