---
title: "Shikha Singh - Senior Product Marketing Manager in Bengaluru | Tal"
description: "Meet Shikha Singh, Senior Product Marketing Manager | B2B | SaaS | GTM Strategy | Market Research | Customer Insights | CPG Marketing Strategist | Ex-Nestle | | Revenue Growth | 13+ Years | FMCG + Fintech | Customer Acquisition | Payments based in Bengaluru. AI stack includes claude, gemini, and me..."
image: "https://tal.club/meet/shikha-singh-5/share-image"
---

# Shikha Singh on Tal

## Headline

Senior Product Marketing Manager \| B2B \| SaaS \| GTM Strategy \| Market Research \| Customer Insights \| CPG Marketing Strategist \| Ex\-Nestle \| \| Revenue Growth \| 13\+ Years \| FMCG \+ Fintech \| Customer Acquisition \| Payments

## About

Marketing and Commercialization professional with 14 years of experience across FMCG & FinTech with a proven track record of driving product adoption, revenue growth, customer acquisition & market expansion\. Currently, I lead Product Marketing initiatives at Innoviti Technologies, where I am responsible for developing GTM strategies, building segment\-specific propositions, enabling sales teams & driving growth across retail & healthcare businesses\. My work involves translating customer insights into actionable growth strategies, creating compelling positioning & messaging & designing acquisition & engagement programs that deliver measurable business outcomes\. Prior to Innoviti, I spent 13 years with Nestlé India, where I worked closely with sales & channel teams to drive trade marketing, market development, customer engagement & retail execution initiatives\. This experience gave me a strong foundation in understanding consumer behavior, channel dynamics & executing growth strategies at scale\. I enjoy solving business problems, understanding customer needs & building strategies that create sustainable growth\. Having worked across both FMCG & FinTech, I bring a unique combination of consumer understanding, commercial acumen & growth\-oriented thinking\. I am passionate about building customer\-centric businesses & collaborating with cross\-functional teams to deliver meaningful business impact\.

## Location

Bengaluru

## AI stack

claude

gemini

meta

notebooklm

openai

ChatGPT Images

## Work experience

Senior Product Marketing Manager at Innoviti Technologies, Dec 2025 \- Present · 10 mos, Bengaluru

Senior Marketing Executive at Nestle India, Jan 2020 \- Oct 2024 · 4 yrs 10 mos, Ahmedabad, Gujarat, India, \- Successfully launched S\-26 Gold, Nestlé’s premium nutrition brand, during the COVID\-19 pandemic , achieved 72% institutional adoption in Ahmedabad despite logistical challenges\. \- Delivered nutrition awareness campaigns through workshops, webinars, and HCP \(Health Care Professional\) engagement, building credibility in the premium nutrition segment\. \- Implemented customer segmentation models to tailor engagement, resulting in a 25% uplift in customer retention and repeat purchases\. \- Enhanced digital adoption by collaborating with CRM teams for lead tracking and lifecycle marketing, shortening conversion timelines by 15%\. \- Consistently exceeded quarterly targets, contributing to double\-digit growth in the nutrition category\.

Marketing Executive at Nestle India, Oct 2015 \- Dec 2019 · 4 yrs 3 mos, Bhopal, Madhya Pradesh, India, \- Spearheaded new product launches across multiple regions, ensuring seamless distribution, trade visibility, and promotional execution\. \- Directed customer engagement programs in premium institutions, improving adoption of nutrition portfolio by 20% within 18 months\. \- Designed and deployed channel\-specific trade schemes, enhancing retailer participation and driving incremental sales growth of 18%\. \- Partnered with cross\-functional teams \(sales, supply chain, merchandising\) to align on ROI\-driven marketing investments\. \- Achieved National Decathlon Contest Winner \(2018\) for innovative sales and marketing activations\.

Marketing Officer at Nestle India, Mar 2012 \- Sep 2015 · 3 yrs 7 mos, Bhopal, Madhya Pradesh, India, \- Implemented go\-to\-market \(GTM\) strategies across General Trade \(GT\) channels, resulting in a 12% increase in outlet penetration in key territories\. \- Executed BTL trade marketing activities \(in\-store activations, dealer meets, visibility drives\) that boosted category sales by 15% YoY\. \- Collaborated with distribution partners and stockists to strengthen channel efficiency and ensure 100% product availability\. \- Conducted market intelligence studies on competitor pricing and promotions, influencing local trade programs\.

Research Intern at Ranbaxy, Apr 2011 \- Jun 2011 · 3 mos, Mumbai , Kolkata , Bangalore , Chandigarh , Delhi & Gurgaon, Market Research:\- To explore the usage of carbapenems in mild, moderate & severe infections\.

## Education

PGDM, Biotechnology, SIES College of Management Studies \- India

Biotechnology, IPS Academy Indore

[View the original profile](https://tal.club/meet/shikha-singh-5)

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