Headline

Senior Product Marketing Manager | B2B | SaaS | GTM Strategy | Market Research | Customer Insights | CPG Marketing Strategist | Ex-Nestle | | Revenue Growth | 13+ Years | FMCG + Fintech | Customer Acquisition | Payments

About

Marketing and Commercialization professional with 14 years of experience across FMCG & FinTech with a proven track record of driving product adoption, revenue growth, customer acquisition & market expansion. Currently, I lead Product Marketing initiatives at Innoviti Technologies, where I am responsible for developing GTM strategies, building segment-specific propositions, enabling sales teams & driving growth across retail & healthcare businesses. My work involves translating customer insights into actionable growth strategies, creating compelling positioning & messaging & designing acquisition & engagement programs that deliver measurable business outcomes. Prior to Innoviti, I spent 13 years with Nestlé India, where I worked closely with sales & channel teams to drive trade marketing, market development, customer engagement & retail execution initiatives. This experience gave me a strong foundation in understanding consumer behavior, channel dynamics & executing growth strategies at scale. I enjoy solving business problems, understanding customer needs & building strategies that create sustainable growth. Having worked across both FMCG & FinTech, I bring a unique combination of consumer understanding, commercial acumen & growth-oriented thinking. I am passionate about building customer-centric businesses & collaborating with cross-functional teams to deliver meaningful business impact.

Location

Bengaluru

AI stack

claude

gemini

meta

notebooklm

openai

ChatGPT Images

Work experience

Senior Product Marketing Manager at Innoviti Technologies, Dec 2025 - Present · 10 mos, Bengaluru

Senior Marketing Executive at Nestle India, Jan 2020 - Oct 2024 · 4 yrs 10 mos, Ahmedabad, Gujarat, India, - Successfully launched S-26 Gold, Nestlé’s premium nutrition brand, during the COVID-19 pandemic , achieved 72% institutional adoption in Ahmedabad despite logistical challenges. - Delivered nutrition awareness campaigns through workshops, webinars, and HCP (Health Care Professional) engagement, building credibility in the premium nutrition segment. - Implemented customer segmentation models to tailor engagement, resulting in a 25% uplift in customer retention and repeat purchases. - Enhanced digital adoption by collaborating with CRM teams for lead tracking and lifecycle marketing, shortening conversion timelines by 15%. - Consistently exceeded quarterly targets, contributing to double-digit growth in the nutrition category.

Marketing Executive at Nestle India, Oct 2015 - Dec 2019 · 4 yrs 3 mos, Bhopal, Madhya Pradesh, India, - Spearheaded new product launches across multiple regions, ensuring seamless distribution, trade visibility, and promotional execution. - Directed customer engagement programs in premium institutions, improving adoption of nutrition portfolio by 20% within 18 months. - Designed and deployed channel-specific trade schemes, enhancing retailer participation and driving incremental sales growth of 18%. - Partnered with cross-functional teams (sales, supply chain, merchandising) to align on ROI-driven marketing investments. - Achieved National Decathlon Contest Winner (2018) for innovative sales and marketing activations.

Marketing Officer at Nestle India, Mar 2012 - Sep 2015 · 3 yrs 7 mos, Bhopal, Madhya Pradesh, India, - Implemented go-to-market (GTM) strategies across General Trade (GT) channels, resulting in a 12% increase in outlet penetration in key territories. - Executed BTL trade marketing activities (in-store activations, dealer meets, visibility drives) that boosted category sales by 15% YoY. - Collaborated with distribution partners and stockists to strengthen channel efficiency and ensure 100% product availability. - Conducted market intelligence studies on competitor pricing and promotions, influencing local trade programs.

Research Intern at Ranbaxy, Apr 2011 - Jun 2011 · 3 mos, Mumbai , Kolkata , Bangalore , Chandigarh , Delhi & Gurgaon, Market Research:- To explore the usage of carbapenems in mild, moderate & severe infections.

Education

PGDM, Biotechnology, SIES College of Management Studies - India

Biotechnology, IPS Academy Indore