Shikha Gupta profile photo 2 on Tal
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Shikha Gupta profile photo 2 on Tal
Shikha Gupta profile photo 1 on Tal

Shikha Gupta

Senior Growth - Marketing and strategy at Bhanzu

Pune

6+ years of work experience

Bhanzu
Jun 20266 mosPresent

- Driving international growth at Bhanzu by scaling acquisition, launching the brand's first subscription model, and building structured, data-driven growth strategies. Delivered 100%+ enrollment growth, improved conversion efficiency and ROI, and established a scalable framework for month-on-month performance recovery.
Pocket FM
May 20242 yrsApr 2026

Bengaluru

-Identify opportunities to scale business, acquire new customers, and drive customer retention -Led cross-functional teams in analyzing market trends and identifying new opportunities to expand market reach and drive growth. -Expertise in developing data-driven growth initiatives that consistently exceed business objectives and drive revenue growth. -Used customer segmentation strategies to personalize marketing messages and improve overall engagement and retention rates.
Juicy Chemistry
Nov 20237 mosMay 2024

- Managed relationships with external vendors, agencies, and influencers to execute marketing campaigns and initiatives effectively. - Monitor and analyze key performance metrics, such as website traffic, conversion rates, and return on investment (ROI), to assess campaign effectiveness and identify areas for improvement. -Develop and execute comprehensive digital marketing strategies to achieve company objectives, including increasing brand awareness, driving website traffic, and maximizing sales. - Drive customer acquisition and retention through targeted digital advertising campaigns, optimizing performance based on key metrics such as customer lifetime value (CLV), return on ad spend (ROAS), and customer acquisition cost (CAC).
Ethinos
Nov 20221 yr 2 mosDec 2023

Merkle Sokrati
May 20211 yr 7 mosNov 2022

Pune, Maharashtra, India

Merkle Sokrati
Jan 20202 yrs 1 moJan 2022

Pune, Maharashtra, India

Shikha’s AI Stack

claude code
claude code

Education

Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

BE - Bachelor of Engineering, Electrical, Electronic and Communications Engineering Technology/Technician

Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

20143 yrs2017

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Headline

Senior Growth - Marketing and strategy at Bhanzu

About

Experienced Employee with a demonstrated history of working in the internet industry. Skilled in Research, Sales, Data Analysis, JavaScript, and Microsoft Office. Strong professional graduate from Nagpur university

Location

Pune

AI stack

claude code

Work experience

Senior Growth - Marketing and strategy at Bhanzu, Jun 2026 - Present · 6 mos, - Driving international growth at Bhanzu by scaling acquisition, launching the brand's first subscription model, and building structured, data-driven growth strategies. Delivered 100%+ enrollment growth, improved conversion efficiency and ROI, and established a scalable framework for month-on-month performance recovery.

Growth Manager at Pocket FM, May 2024 - Apr 2026 · 2 yrs, Bengaluru, -Identify opportunities to scale business, acquire new customers, and drive customer retention -Led cross-functional teams in analyzing market trends and identifying new opportunities to expand market reach and drive growth. -Expertise in developing data-driven growth initiatives that consistently exceed business objectives and drive revenue growth. -Used customer segmentation strategies to personalize marketing messages and improve overall engagement and retention rates.

Digital Marketing Manager at Juicy Chemistry, Nov 2023 - May 2024 · 7 mos, - Managed relationships with external vendors, agencies, and influencers to execute marketing campaigns and initiatives effectively. - Monitor and analyze key performance metrics, such as website traffic, conversion rates, and return on investment (ROI), to assess campaign effectiveness and identify areas for improvement. -Develop and execute comprehensive digital marketing strategies to achieve company objectives, including increasing brand awareness, driving website traffic, and maximizing sales. - Drive customer acquisition and retention through targeted digital advertising campaigns, optimizing performance based on key metrics such as customer lifetime value (CLV), return on ad spend (ROAS), and customer acquisition cost (CAC).

Programmatic Manager at Ethinos, Nov 2022 - Dec 2023 · 1 yr 2 mos

Senior Business Analyst at Merkle Sokrati, May 2021 - Nov 2022 · 1 yr 7 mos, Pune, Maharashtra, India

Business Analyst at Merkle Sokrati, Jan 2020 - Jan 2022 · 2 yrs 1 mo, Pune, Maharashtra, India

Education

BE - Bachelor of Engineering, Electrical, Electronic and Communications Engineering Technology/Technician, Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur