Headline

MBA, SPJIMR | Marketing | Business Strategy

About

I study how Indians buy, and why they do it. I’ve worked closely with founders of F&B startups, restaurant brands, and Shark Tank featured companies, as well as corporate leaders in retail, helping them build personal brands that drive both visibility and revenue for their businesses. By shaping their narratives and scaling their social media presence, I’ve seen firsthand how consumer perception, storytelling, and brand strategy come together to build trust and influence buying decisions. Before that, I spent over three years in agency marketing, leading campaigns for B2B SaaS and D2C brands across India, the US, the UK, and Germany. That experience gave me a front row seat to how different audiences think, what drives discovery, and how the smallest behavioral cue can shift conversion or loyalty. It’s where I learned that consumer psychology isn’t confined to one industry, it’s a pattern that repeats across them all. That’s where my curiosity for consumer psychology, brand strategy, and culture began from watching what actually moves people to buy, share, and believe. If you build for the Indian consumer, or want to understand them better, you’ll probably find a few useful insights here. Let’s connect.

Location

Bengaluru

AI stack

claude

meta

ChatGPT

Figma Make

Work experience

Personal Branding Consultant at Self-Employed, Aug 2024 - Dec 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, As a solopreneur, I build personal brands for founders, creators, and leaders across India’s D2C, B2B SaaS, and F&B ecosystem. My work has spanned strategic storytelling, platform positioning, and content direction, helping founders translate business outcomes into brand narratives that attract opportunities. Some of the brands I’ve partnered with include Shark Tank India funded ventures, B2B SaaS companies, and established hospitality leaders in India running multi-city restaurant chains and F&B consultancies. The impact of my work has included: 👉10× growth in audience engagement leading to consistent inbound leads and brand partnerships 👉Improved founder visibility, resulting in stronger hiring pipelines and faster investor interest 👉Strategic positioning that led to public speaking invitations and panel opportunities for multiple clients Every project begins with deep consumer insight, I research how audiences across industries think, behave, and buy. That consumer understanding shapes how we communicate with customers, talent, and investors alike. This role has allowed me to work at the intersection of marketing, consumer behavior, and founder-led storytelling, while building measurable brand equity for India’s new age entrepreneurs.

Head of Client Services at TargetG: Digital Marketing Agency, Nov 2023 - Jul 2024 · 9 mos, Bengaluru, Karnataka, India, Led multi-channel digital marketing strategies and client services across three major markets. Key achievements: 👉Scaled client revenue by 30% across India, Germany, and London markets through strategic digital campaigns 👉Managed £2M+ in ad spend across Meta, LinkedIn, and Google platforms, achieving 3.5x ROAS 👉Generated 15K+ qualified leads through integrated digital marketing campaigns 👉Increased email marketing open rates by 45% through optimized content strategy 👉Achieved 85% client retention rate while expanding services to existing accounts Key Responsibilities: 👉Directed a team of 12 digital marketing specialists across performance marketing and content 👉Implemented data-driven strategies resulting in 40% reduction in cost per lead 👉Pioneered WhatsApp marketing initiatives delivering 65% engagement rates 👉Established comprehensive reporting systems tracking 20+ KPIs across platforms 👉Developed team training programs resulting in 90% employee retention Tools & Expertise: Platforms: Meta Ads, Google Ads, LinkedIn Ads Analytics: Google Analytics, Meta Business Suite, LinkedIn Campaign Manager Marketing: Tracker (Email), Wati (WhatsApp) Reporting: Looker Studio Team Management: Asana, Slack

Lead - B2B Social Media & Content at Contensify | B2B SaaS Content Marketing, Jan 2023 - Nov 2023 · 11 mos, Remote, 👉Developed and executed content marketing strategies, including social media marketing, to drive engagement, traffic, conversions, and generate leads across various digital platforms, while staying up-to-date with industry trends and best practices. 👉Collaborated with internal stakeholders and clients to ensure content initiatives align with goals and objectives, conduct thorough research and analysis to identify opportunities, trends, and audience insights, and translate client feedback into actionable strategies. 👉Oversaw content production workflows, including ideation, creation, editing, publishing, and shooting, editing, and publishing reels, to ensure projects are delivered on time, within budget, and with strong SEO writing, editing, and proofreading abilities. 👉Monitored and analyzed content performance metrics to provide regular updates and reports on campaign performance, insights, and recommendations.

Senior - Growth & Client Success at Social Beat, Oct 2022 - Jan 2023 · 4 mos, Bengaluru, Karnataka, India, 👉Managed digital marketing operations for client accounts with a budget of over 60 million, analyzing campaign performance, and implementing optimizations that led to exceeding ROAS targets and reducing cost per acquisition by 43%. 👉Developed full-funnel campaign strategies, managed social media calendars, and executed influencer marketing campaigns, resulting in a 30% month-on-month increase in client revenue and growing social media following from 0 to 70,000+ in 6 months. 👉Collaborated with internal teams to formulate budgets, prepared digital marketing reports for leadership reviews, and pitched to D2C brands, contributing to a 10% increase in agency revenue. 👉Trained and mentored the team to maximize performance and achieve client targets while continuously monitoring and optimizing campaigns based on key metrics such as CTR, CPM, ROAS, and average order value.

Specialist - Growth & Client Success at Social Beat, May 2021 - Dec 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, Building digital strategies and driving performance marketing for revolutionary D2C brands.

Assurance Associate at EY, Aug 2020 - Apr 2021 · 9 mos, Bangalore Urban district, Karnataka, India, As a part of the Banking & Capital Markets team of the organization, I have executed Financial Statements & Compliance audits for Banks & Capital Markets in the US and Canada.

Education

Master of Business Administration - MBA, SPJIMR SP Jain Institute of Management & Research

Bachelor of Commerce - BCom, Finance, General, Jain (Deemed-to-be University)