Headline

Business Consulting at EY-P | Big 4 | Digital Transformation & Marketing Operations Leader | Martech| CRM (Salesforce, MS Dynamics, Marketo, HubSpot) | Analytics & AI Automation | Growth & GTM

About

I am a Digital Transformation and Marketing Operations leader with 12+ years of experience delivering CRM modernisation, marketing automation, performance analytics, and AI-enabled process optimisation across enterprise and global environments. I have led CRM and marketing automation transformations for Fortune 500 GCC clients at EY, reducing lead creation and movement cycles by ~70%, and improving marketing-to-sales alignment through lifecycle redesign and automation. My experience spans CRM strategy (Salesforce, HubSpot, MS Dynamics, Zoho), marketing automation (SFMC, Marketo), data & media analytics (Power BI, Looker, Tableau), and performance-led growth & GTM strategy. I work closely with engineering, data, product, and commercial teams to build scalable, compliant, and measurable digital platforms, and I have directed Agile/Scrum teams (~15 members) delivering AI-based analytics and automation solutions. Previously, I managed ₹45M (~€500k / £430k) multi-channel media budgets, delivering ~1200% ROI, generating 15,000+ MQLs, and driving ~60% higher conversion rates through funnel optimisation. I am currently exploring opportunities in: Digital Transformation Marketing Operations / Martech CRM & Automation Leadership Analytics & Data-Driven Growth 📩 Open to conversations with recruiters and hiring managers.

Location

Bengaluru

Work experience

Assistant Manager at EY-Parthenon, Apr 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India · Hybrid, • Led CRM, marketing automation, and analytics transformation programs for Fortune 500 GCC clients • Reduced lead creation and movement cycles by ~70% through lifecycle redesign and automation • Designed end-to-end CRM lifecycle frameworks (lead ingestion, ICP qualification, scoring, routing, nurture) • Implemented AI-driven CRM data quality and automation workflows • Built unified media & performance analytics platforms integrating TV, DOOH, Digital, Streaming, and partners (Nielsen, Kantar, BARC, Meltwater) • Collaborated with engineering and data teams using Power BI, Tableau, SQL, Python • Directed Agile/Scrum teams (~15 members) and managed delivery using Jira & PMO governance • Facilitated senior leadership & C-suite workshops on GTM alignment and transformation roadmaps

Business Consultant at EY-Parthenon, Sep 2022 - Mar 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India · Hybrid

Digital Marketing Head at SocialPulsar, Nov 2021 - Sep 2022 · 11 mos, Kochi, Kerala, India, • Managed ₹45M (~€500k) annual performance marketing budgets across Google, Meta, LinkedIn, OTT • Delivered ~1200% ROI, 15,000+ MQLs, and ~60% higher conversion rates • Led GTM strategy, funnel optimisation, and lifecycle alignment • Built executive dashboards for ROI, velocity, and funnel health • Directed multilingual and influencer campaigns for BFSI, Real estate,Education, Retail and FMCG brands

Account Management Head at SocialPulsar, Feb 2021 - Nov 2021 · 10 mos, Kochi, Kerala, India

Digital Marketing Strategist at Malayala Manorama Co. Ltd, Sep 2017 - Dec 2020 · 3 yrs 4 mos, Kottayam, Kerala, India, • Led print-to-digital transformation, delivering ~30% CAGR digital growth0 • Designed data-driven audience segmentation and lifecycle engagement • Executed national campaigns, immersive (AR) activations, and influencer programs • Awarded WAN-IFRA South Asia Silver Award (2020) for innovation

Digital Marketing Executive at Spark Digitus, Mar 2016 - Nov 2016 · 9 mos, Seef Area,Bahrain, - Responsibility for managing social media channels and social media advertising (Facebook, Instagram, Twitter, etc) - Responsible for managing digital advertising through Google Adwords and devising clear cut bidding strategies for clients. - Use of a toolkit to measure and monitor digital and social activities- find out what works, tweak and improve communications, tactics, campaigns, etc - Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered - Respond and react to changes within social networks – functionality, etiquette, reporting etc - Monitor and present relevant data, trends, successes, exceptions, etc - Utilise great web etiquette skills to ensure the right message is delivered online, help people stimulate discussions, encourage debate, real time content writing, online discussion, interactions etc. Creative input on content, ideas on social media viral marketing. - Work closely with the website design team, suppliers and corporate communications - Assist in preparing proposals, bidding on tenders and RFP’s. - Managing certain web development project with developers and coordinating with clients.

Assistant Manager Business Development at Abu Kamal Information Technology, Apr 2015 - Mar 2016 · 1 yr, Bahrain, - To focus on new business generation utilizing the primary and secondary leads generated. - To support all sales activities to ensure that the businesses client base is provided with literature, product samples and excellent support - Responsible for the marketing of company products and services. - Responsibility for Domestic and International sales. - Building relationship with new and existing clients. - Responsible for identify opportunities for campaigns, products and distribution channels that will lead to an increase in sales.

Education

Master of Business Administration (M.B.A.), IT,MARKETING, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST - Autonomous)

B.Com, Computer Applications, Marian College, Kuttikanam P.O. Peermade- 685 531