Headline

Product Design Leader | Consumer, E-commerce & Marketplace | Product Strategy • UX • Design Systems • Growth | AI-Enabled Experiences

About

I am a Product Design Leader with extensive experience building consumer digital experiences across e-commerce, retail and marketplace platforms. I work at the intersection of product strategy, UX, business and technology—turning complex customer and business problems into simple, scalable experiences that drive measurable outcomes. At Landmark Group, I’ve worked across multiple consumer brands, helping build scalable UX and UI frameworks while balancing brand differentiation, customer experience and business goals. My work spans product discovery, UX strategy, interaction design, design systems, experimentation and end-to-end product delivery. Some of the areas I specialise in: • Consumer & E-commerce Product Design • UX Strategy & Product Thinking • Design Systems & Scalable UI Frameworks • Conversion Optimisation & Experimentation • Marketplace & D2C Experiences • Cross-functional Leadership • AI-enabled Product Experiences I’m particularly interested in solving problems where good design, strong product thinking and measurable business impact come together. I’m currently open to opportunities at Lead, Principal and Staff Product Designer levels, where I can influence product direction, mentor designers and create high-impact consumer experiences.

Location

Bengaluru

AI stack

gemini

lovable

openai

Figma Make

Work experience

Product Design Leader | Consumer & E-commerce | Product Strategy, UX & Design Systems at Landmark Group, Jul 2024 - Present · 2 yrs 4 mos, Bengaluru, Karnataka, India, Lead Product / UX Designer – Senior Manager • Lead product design across consumer-facing e-commerce experiences, partnering with Product, Technology, Business and UX teams. • Drive UX strategy and product design across multiple retail brands, balancing brand identity with scalable design patterns and consistent customer experiences. • Built and evolved scalable UX/UI frameworks across four Landmark brands, enabling shared patterns while supporting brand-specific experiences. • Led UX improvements across discovery, product listing, product detail, cart, checkout, delivery and post-purchase journeys. • Used experimentation, customer behaviour and business metrics to identify UX opportunities and improve conversion and engagement. • Helped evolve Max’s digital experience from a marketplace-like experience towards a stronger D2C proposition. • Worked on initiatives that improved conversion through UX optimisation and experimentation. • Mentor and collaborate with designers to raise design quality, consistency and product thinking across the organisation.

Lead Designer at Landmark Group (Lifestyle stores, Max Fashion, Homecentre, Babyshop), 2021 - Present · 5 yrs 10 mos, Led end-to-end UX and product design strategy across four major consumer brands spanning web and mobile platforms within a multi-brand retail ecosystem. Improved conversion rate from 1.2% to 1.9% through structured experimentation and usability optimization. Increased Average Order Value by 30% and Quantity per Order by 50% via A/B testing and behavioral design improvements. Established centralized design standards to improve cross-brand consistency and accelerate delivery. Partner closely with product, engineering, analytics, and business stakeholders to align design with commercial goals. Mentor and develop designers while maintaining high quality and execution standards.

Senior UX Designer at Landmark Group, Apr 2021 - Jul 2024 · 3 yrs 4 mos, Bangalore Urban, Karnataka, India, Collaborated with cross-functional teams, including engineering, business, content and product, to deliver a user-centric product that exceeded customer expectations. Implemented and maintained a design guideline that increased design consistency and speed of development. Designed and conducted A/B tests to improve user engagement and satisfaction Clients: Lifestyle, Max fashions and Homecentre

Senior UX Designer at PharmEasy, Aug 2020 - Mar 2021 · 8 mos, Bangalore Urban, Karnataka, India, Domain: Consumer healthcare super app - Enterprise systems, warehouse, procurements, delivery, marketplace Role: Designed efficient, user-friendly supply chain systems for on-time customer deliveries, covering procurement, warehouse management, marketplace, logistics, and accounting. Clients: Pharmeasy and PE NXT apps

Senior User Experience Designer at PharmEasy, 2020 - 2021 · 1 yr, Designed enterprise and consumer work flows across procurement, warehousing, logistics, marketplace, and accounting systems. Improved operational efficiency and delivery reliability through large-scale workflow simplification. Collaborated cross-functionally to enhance scalability of internal tools and supply chain platforms.

Lead Product Designer at Simpl, May 2019 - Jul 2020 · 1 yr 3 mos, Bengaluru, Karnataka, India, Domain: Checkout network - Fintech, Payment, UPI, Pay later Role: Enhanced the customer experience by improving payment and repayment processes, ensuring compliance with RBI regulations, and harnessing the advantages of UPI. Clients: Simpl apps and getsimpl.com

Sr. User Experience Designer at redBus, Jan 2017 - Apr 2019 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Domain: Travel, Bus booking, Hotel booking, Tour package Role: Conducted user research to understand user needs and pain points, resulting in the development of new features that increased user engagement and retention. Designed and implemented a new visual language and design system that improved usability and accessibility of the platform. Collaborated with product managers and developers to ensure design feasibility and implementation. Conducted usability testing and made design iterations based on user feedback Clients: redBus, red:Hotels, redBus-pilgrimages, redBus Activities

User Experience Designer at redBus, 2016 - 2017 · 1 yr, Led user research and redesigned booking experiences to improve usability, engagement, and retention. Contributed to scalable design systems across multiple digital touchpoints. Worked closely with product managers and engineers to ensure high-quality implementation.

Education

Bachelor's degree, Botany/Plant Biology, MGUniversity

BAM college, Science, GHSS Ezhumattoor