Headline

Senior Product Designer | AI-Powered SaaS, Enterprise UX & eCommerce | Design Systems | CMS | Analytics

About

I’m a Senior Product Designer focused on building scalable AI-powered SaaS, enterprise, and eCommerce experiences. My experience spans HR-tech platforms, analytics dashboards, CMS ecosystems, and conversion-focused consumer products. I enjoy solving complex product problems while balancing usability, scalability, and business impact. Currently at Wiser, I work on an AI-powered enterprise learning and development platform where I’ve led initiatives across CMS architecture, design systems, tokenization, analytics dashboards, and multi-product UX ecosystems. Previously, I’ve worked on growth-focused eCommerce experiences at HealthKart, improving conversion, retention, and product discovery journeys for brands like MuscleBlaze and Gritzo. Across projects, I focus on creating scalable systems, simplifying workflows, and designing experiences that are both user-centered and business-driven. Core areas: • AI Product Design • Enterprise UX • SaaS Platforms • eCommerce UX • Design Systems • CMS & Workflow Design • Analytics & Dashboard UX • CRO & Conversion Optimization • Product Strategy

Location

Gurugram

AI stack

claude

lovable

ChatGPT

ChatGPT Images

Framer AI

Microsoft Copilot

Work experience

Senior Product Designer at WiZR, Dec 2025 - Present · 9 mos, Mumbai

Product Designer at HealthKart, Nov 2024 - Dec 2025 · 1 yr 2 mos, Gurugram

UI/UX Designer at Net Solutions, Mar 2024 - Nov 2024 · 9 mos, Chandigarh, India

Product Designer at CabEasy, Jan 2023 - Dec 2023 · 1 yr, New Delhi, Delhi, India

Product Designer at Self Employed, Mar 2022 - Jan 2023 · 11 mos, Chandigarh, India

Education

Bachelor of Fine Arts, Painting, College of Art

Public links

shelleydesigner.framer.website: https://shelleydesigner.framer.website/