---
title: "Shekhar Sameer - Brand Manager in Ahmedabad | Tal"
description: "Meet Shekhar Sameer, Brand Management Intern @Theater.xyz | MICA 2025-27 | PGDM-C | NALSAR | Strategic Marketing | Varsity Level Football Player | Music Producer based in Ahmedabad. AI stack includes aistudio, anthropic apis, and antigravity."
image: "https://tal.club/meet/shekhar-sameer/share-image"
---

# Shekhar Sameer on Tal

## Headline

Brand Management Intern @Theater\.xyz \| MICA 2025\-27 \| PGDM\-C \| NALSAR \| Strategic Marketing \| Varsity Level Football Player \| Music Producer

## Location

Ahmedabad

## AI stack

aistudio

anthropic apis

antigravity

claude code

claude

codex

## Work experience

Brand Manager at PlayKar Digital, Jul 2023 \- Present · 3 yrs 4 mos, Remote, ● Led GTM and content strategy for 8 artists in 50\+ markets, lifting catalog to 120K\+ streams and 52K unique listeners in 12 months ● Managed end\-to\-end production for 15\+ tracks, using listener analytics to reach 12K monthly listeners and a \~30% Spotify save rate ● Designed and shipped 35\+ cross\-channel visuals for IG, YouTube, raising save rate by \~25% and sustaining 2\.5% engagement ● Grew social footprint from 5K to 28K followers through 60\+ algorithm\-led campaigns, sustaining \~5\.2% MoM growth and higher LTV ● Built and managed 8 artist brand systems, unifying identity and assets across platforms to raise profile\-to\-follow conversion by \~40% ● Executed GTM strategy for 40\+ singles, 8 EPs, and 3 albums across 6 channels, reducing time\-to\-market by 25% with alignment ● Executed 120\+ A/B tests on hooks, thumbnails, and CTAs, increasing CTR by \~20%, completion by \~25%, and saves\-per\-view \~20% ● Led rights management for 50\+ releases, ensuring ISRC and licensing accuracy to cut distribution issues and takedowns by 95% ● Managed ₹40L\+ in annual paid media across Meta, YouTube, and Google, lowering CAC by \~21% while sustaining 3\.2× average ROAS

Marketing and Strategy Intern at Convenoz Services LLP, May 2024 \- Jun 2024 · 2 mos, Delhi, India, ● Developed 4 Tableau based MIS dashboards to improve financial visibility and drove ₹75,000 in savings through data\-led decisions ● Executed 7\+ integrated marketing campaigns combining outreach channels, increasing qualified inbound leads by \~38% in 8 weeks ● Developed an 8\-week GTM campaign calendar aligned to loan demand cycles, increasing customer response rates by \~22% ● Analyzed and researched 15\+ competitor fintech lending platforms, identifying 6 positioning gaps that guided marketing positioning ● Mapped over 180 high\-intent finance keywords, securing Top\-20 rankings for 20\+ keywords within the internship period ● Optimized page structure, internal linking, and CTA placement to reduce bounce rate by \~15% and further enhance engagement ● Produced 6 SEO blogs and 4 landing pages, driving 27% growth in long\-tail traffic and a \~20% lift in session duration ● Executed A/B tests on 10\+ CTAs and form designs, improving lead conversion rate by \~20% across priority channels ● Drove 35% Instagram follower growth in 2 months through educational content series, loan explainers, and short financial tips

Marketing Intern at Sarvahitey, May 2023 \- Jul 2023 · 3 mos, Remote

## Education

Masters of Business Administration\-MBA, PGDM\-C, Strategic Marketing Communications, MICA \| The School of Ideas

Bachelor of Business Administration \- BBA, Business Administration and Management, National Academy of Legal Studies & Research \(NALSAR\) University Hyderabad

[View the original profile](https://tal.club/meet/shekhar-sameer)

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