Shekhar Sameer
Brand Management Intern @Theater.xyz | MICA 2025-27 | PGDM-C | NALSAR | Strategic Marketing | Varsity Level Football Player | Music Producer
Ahmedabad
3+ years of work experience
Jul 20233 yrs 4 mosPresent
Remote
● Led GTM and content strategy for 8 artists in 50+ markets, lifting catalog to 120K+ streams and 52K unique listeners in 12 months
● Managed end-to-end production for 15+ tracks, using listener analytics to reach 12K monthly listeners and a ~30% Spotify save rate
● Designed and shipped 35+ cross-channel visuals for IG, YouTube, raising save rate by ~25% and sustaining 2.5% engagement
● Grew social footprint from 5K to 28K followers through 60+ algorithm-led campaigns, sustaining ~5.2% MoM growth and higher LTV
● Built and managed 8 artist brand systems, unifying identity and assets across platforms to raise profile-to-follow conversion by ~40%
● Executed GTM strategy for 40+ singles, 8 EPs, and 3 albums across 6 channels, reducing time-to-market by 25% with alignment
● Executed 120+ A/B tests on hooks, thumbnails, and CTAs, increasing CTR by ~20%, completion by ~25%, and saves-per-view ~20%
● Led rights management for 50+ releases, ensuring ISRC and licensing accuracy to cut distribution issues and takedowns by 95%
● Managed ₹40L+ in annual paid media across Meta, YouTube, and Google, lowering CAC by ~21% while sustaining 3.2× average ROAS
May 20242 mosJun 2024
Delhi, India
● Developed 4 Tableau based MIS dashboards to improve financial visibility and drove ₹75,000 in savings through data-led decisions
● Executed 7+ integrated marketing campaigns combining outreach channels, increasing qualified inbound leads by ~38% in 8 weeks
● Developed an 8-week GTM campaign calendar aligned to loan demand cycles, increasing customer response rates by ~22%
● Analyzed and researched 15+ competitor fintech lending platforms, identifying 6 positioning gaps that guided marketing positioning
● Mapped over 180 high-intent finance keywords, securing Top-20 rankings for 20+ keywords within the internship period
● Optimized page structure, internal linking, and CTA placement to reduce bounce rate by ~15% and further enhance engagement
● Produced 6 SEO blogs and 4 landing pages, driving 27% growth in long-tail traffic and a ~20% lift in session duration
● Executed A/B tests on 10+ CTAs and form designs, improving lead conversion rate by ~20% across priority channels
● Drove 35% Instagram follower growth in 2 months through educational content series, loan explainers, and short financial tips
May 20233 mosJul 2023
Remote
Shekhar’s AI Stack
Education
Masters of Business Administration-MBA, PGDM-C, Strategic Marketing Communications
MICA | The School of Ideas
20252 yrs2027
Bachelor of Business Administration - BBA, Business Administration and Management
National Academy of Legal Studies & Research (NALSAR) University Hyderabad
20223 yrs2025
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