Headline

Marketing and Sales Strategist |

About

Marketer | Designer | Strategist Hello! I'm Shefali, a dynamic 27- year-old marketer and designer with a flair for combining creativity with strategy. My journey has led me through high-end restaurants and luxury hospitality, where I’ve crafted impactful marketing campaigns and designed engaging visual experiences. With a Bachelor's degree in Designing from NIFT Delhi, I've developed a strong foundation in design principles and creative problem-solving. A strong background in social media management, strategic planning, and luxury brand marketing, I excel in elevating brand presence and creating memorable customer experiences. My expertise extends to fashion design, food styling, visual merchandising, and event planning, making me a versatile asset in any creative project. Passionate about blending aesthetics with functionality, I bring a keen eye for detail and a strategic mindset to every endeavor. Let's connect and explore how we can create something extraordinary together!

Location

Bengaluru

AI stack

claude

ChatGPT

ChatGPT Images

Work experience

Head of Sales at SHUDDHI DRINKS PVT. LTD, Jun 2026 - Present · 6 mos, Led GTM strategy, brand positioning, and launch execution for a clean-label beverage startup. Forged strategic partnerships across HoReCa, retail, wellness, and institutional channels. Created sector-focused sales collateral and partnership pitches to drive business development. Managed brand campaigns, activations, and cross-functional execution from ideation to launch. Identified growth opportunities through market research, consumer insights, and competitive analysis.

Head of Marketing at Eunoia Hospitality Private Limited, Apr 2025 - Mar 2026 · 1 yr, Mumbai, Maharashtra, India, - Drove strategic collaborations with luxury and alco-bev brands to expand reach and attract new audiences. - Designed experiential guest programming including chef’s tables, seasonal pop-ups, and new IPs to build community and loyalty. - Led digital and content strategy with strong visual storytelling across social platforms. - Aligned internal teams for seamless on-ground campaign execution and brand consistency. - Directed all content assets (photo, video, copy) and identified high-impact brand partnerships. - Conducted team training to strengthen guest rapport and ensure consistent brand-led hospitality.

Marketing Consultant at Tanjore Tiffin Room, Dec 2024 - Mar 2025 · 4 mos, Mumbai, Maharashtra, India, - Develop and execute comprehensive marketing strategies and campaigns that align with the company's goals and objectives. - Lead, mentor, and manage a high-performing social media team, and plan the new properties launch ideas. - Monitor brand consistency across marketing channels and materials. - Launching sister brand- The Fuchsia Loft

Marketing Manager at SL Hospitality, Sep 2023 - Mar 2025 · 1 yr 7 mos, Mumbai, Maharashtra, India, - Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI. - Overseeing marketing, SM and strategy for One8 Commune, Neuma, The Game Palacio, The Nines. - Built annual marketing strategy and brand calendars across all properties. - Led creative direction, content planning, and digital performance. - Managed agency partners (PR, creative, production) for high-quality output. - Drove brand partnerships, influencer collaborations, and media visibility. - Oversaw on-ground execution of campaigns and guest experience initiatives. - Analyzed market trends, guest insights, and campaign performance to guide strategy. - Implemented marketing SOPs and streamlined workflows across outlets.

Fashion Stylist at Freelance, May 2019 - May 2024 · 5 yrs 1 mo, - Styled fashion, product, editorial, and e-commerce shoots for multiple brands and agencies. - Developed visual concepts and mood boards aligned with brand identity. - Managed end-to-end shoot styling, including sourcing, fitting, and on-set execution. - Collaborated with photographers, directors, and creative teams to deliver cohesive visuals. - Created clean, elevated styling across photo and video content.

Education

B.Des Knitwear Design, Knitwear Design, National Institute of Fashion Technology Delhi

High School Diploma, Humanities, Springdales School, Pusa Road