Sheetal Singh
Building Atlassian’s Brand in India | Ex-LinkedIn, Bosch, TCS
Bengaluru
10+ years of work experience
Mar 20242 yrs 8 mosPresent
Bengaluru, Karnataka, India
- Led integrated marketing strategy across India, EMEA, APAC, US, for R&D, Sales, and startup audiences, executing 45+ campaigns, events, and ecosystem programs for both in-house & sponsored industry activations to strengthen brand awareness among 100k+ audiences, strong engagement, and market presence.
- Generated 300M+ digital campaign impressions by developing integrated paid and organic digital campaigns, aligning creative strategy, brand messaging, and audience targeting to amplify brand visibility across crafts.
- Spearheaded Atlassian’s largest global technology summit for 500+ engineers and PMs, built in-house event app, achieving 110% adoption, by defining the end-to-end event strategy, developing content and brand experiences, and partnering with Product, Engineering, Design, Communications, and external agencies to enhance audience engagement.
- Developed global messaging frameworks and executive narratives for the CTO and CPO, positioning Atlassian as a thought leader in AI while aligning communications with company priorities.
- Generated 10,000+ qualified leads, advanced 500+, and leading to 100+ conversions through targeted marketing programs, sponsored industry activations, product-focused meetups, and executive roundtables.
- Executed targeted lifecycle marketing campaigns (email, content, events) achieving avg 70%+ open rates and driving sustained audience engagement.
- Built global messaging frameworks, brand playbooks, and storytelling toolkits, microsite, enabling consistent brand representation across regions and teams.
- Strengthened Atlassian’s brand positioning and executive visibility across India’s technology ecosystem by developing thought-leadership narratives, content programs,and strategic partnerships with NASSCOM, and YourStory, generating 25K+ media article impressions.
Jan 20243 mosMar 2024
Bengaluru, Karnataka, India · Hybrid
- Founded BGSW’s first global TEDx-inspired storytelling platform, LUMOS, engaging 300+ employees and achieving 99% NPS, a 4.93/5 event rating, and 22.5% campaign CTR by securing executive buy-in, developing event strategy and programming, coaching speakers, and leading end-to-end branding and integrated marketing campaigns.
Nov 20221 yr 2 mosDec 2023
Bengaluru, Karnataka, India · Hybrid
-Standardized global internal communications across five countries- Germany, Poland, Vietnam, Mexico, and India, by developing messaging frameworks, aligning communication workflows, and partnering with regional stakeholders to ensure consistent corporate storytelling.
- Led integrated internal and external campaigns for product launches and functional updates, strengthening brand clarity and cross-team alignment.
- Drove industry partnerships with NASSCOM, Zinnov, and CII, amplifying brand visibility and product storytelling at marquee events.
- Scaled BGSW’s LinkedIn community by 20K followers, surpassing 1M followers by analyzing content performance, optimizing editorial strategy, and partnering with LinkedIn’s Customer Success team to accelerate digital brand growth.
- Engaged 100+ employees through five executive roundtables by conceptualizing BGSW’s first executive leadership series, to strengthen leadership visibility and employee engagement.
- Strengthened governance & managed 100M+ marketing budget, optimizing channel mix, ensuring ROI-driven campaign execution & improving annual budget forecasting.
Nov 20211 yr 3 mosJan 2023
Bengaluru, Karnataka, India
- Conceptualised and executed brand-led campaigns and flagship programs to strengthen LinkedIn’s positioning among engineering audiences.
- Built and scaled LinkedIn India’s Engineering Microsite, generating 150K+ impressions and 400+ applications through targeted content strategy and integrated promotion, strengthening top-of-funnel engagement.
- Produced EVP video brand campaign, enhancing LinkedIn’s perception as an employer of choice for tech talent - Conceptualized and delivered LinkedIn TechCon, a flagship brand experience generating 4000+ leads and 7 conversions.
- Designed and executed high-impact community and experiential campaigns (hackathons WISE Challenge Cup, events), driving 530+ candidate pipeline, 4x conversions and 100% NPS.
- Built multi-touch audience journeys (paid + organic campaigns, content, events) to improve engagement and conversion across the funnel.
- Launched engineering thought-leadership content, strengthening brand credibility and product storytelling within developer communities.
Jan 20174 yrsDec 2020
Mumbai Metropolitan Region
Sep 20165 yrs 3 mosNov 2021
Mumbai, Maharashtra, India
- Led integrated marketing programs for 10,000+ employees across 100+ global virtual events by driving content strategy, executive engagement, social campaigns, and post-event communications to maximize participation and engagement.
- Strengthened brand affinity through enterprise-wide OneTCS campaigns and flagship cultural and sponsored events, including Ruhaniyat, Sanskriti, Tata Mumbai Marathon, and TCS World 10K Bengaluru, collaborating with celebrity artists, sports icons, and cross-functional teams to deliver high-impact brand experiences.
- Elevated strategic client engagement and executive credibility for global clients by briefing CXOs on product launches, positioning, and customer success stories.
- Lead account-based marketing for a key US media client; building a 450+ member innovation community; and delivering client presentations, workshops, and hackathons.
Sheetal’s AI Stack
Education
Bachelor’s Degree, electrical engineering
samrat ashok technological institute
20124 yrs2016
St. Theresa's Girls' Higher Secondary School
199714 yrs2011
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