Sheetal K. on Tal
Headline
Sr Manager Marketing @Nothing | ex- vivo | Samsung | GroupM | Omnicom Media
About
14 years in consumer tech marketing, split between the agency side and the brand side, which has given me a view of the full marketing funnel that most people only see half of. I started as account executive servicing at Wunderman Thompson, followed by media and performance in Omnicom, GroupM, and Cheil India, where I planned and executed campaigns for brands like Samsung, Apple, Honda Cars and full portfolio of GSK. Moving to the brand side at vivo and now Nothing has added product marketing, brand comms, integrated Media, performance marketing and end-to-end campaign ownership to that foundation. At Nothing, I own the consumer product brief, the creative strategy, performance marketing with pure-players and the campaign execution- from audience insight and positioning through to media planning, creator programmes, and launch delivery. In the last year, I took Phone (4a) from 13.9% positive sentiment to 60.8% in a matter of days, delivered 153% of sales target, and built an IPL season campaign around our RCB sponsorship that extended the brand well beyond its core audience. Before that at vivo, I managed a multimillion media investment and drove more than 10M Google searches at launch day. At Cheil, I delivered 51x ROAS on Samsung M31 and led one of India's most-watched consumer tech launches. What I enjoy most is the work that sits at the intersection of a sharp creative idea and a clear business outcome and building campaigns that deliver both.
Work experience
Senior Marketing Manager at nothing, Oct 2024 - Present · 1 yr 11 mos, Gurugram, Haryana, India
Senior Marketing Manager at vivo India, Oct 2021 - Oct 2024 · 3 yrs 1 mo, Gurugram, Haryana, India
Digital Marketing Manager at vivo India, Oct 2021 - Jul 2024 · 2 yrs 10 mos, Gurugram, Haryana, India
Media Group Head at Cheil India, Apr 2018 - Oct 2021 · 3 yrs 7 mos, Gurugram, Haryana, India
Digital Manager at GroupM, Jun 2016 - Apr 2018 · 1 yr 11 mos, Gurgaon
Media Manager at GroupM, May 2016 - Mar 2018 · 1 yr 11 mos, Integrated media strategy and co-marketing for Apple India (iPhone 7 launch) and Honda Cars.
Manager Digital Planning at Omnicom Media Group, Dec 2015 - May 2016 · 6 mos, Gurgaon
Education
Master of Business Administration (MBA), Marketing/Marketing Management, General, Globsyn business school,India
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Govt college of Engineering, Kurukshetra, Haryana
