Headline

Marketing | Integrated Campaigns | Advertising | Lenovo · Amazon · TOI

About

I've always believed marketing isn't a support function — it's a revenue driver. Done right, it doesn't just build awareness. It moves pipeline, closes deals, and builds brands that people choose over and over again. That belief has shaped everything I've done. At Times of India (Bennett Coleman), I ran campaigns for Lenovo, Xiaomi, and IKEA — managing brand strategy, content, and media across print, digital, and on-ground. I consistently hit 120% of my targets, drove 15% revenue growth for key clients, and won an Abby Award for Print Innovation for a campaign I'm genuinely proud of: a 2D/3D unboxing illusion for OnePlus that made readers feel like the phone was sitting on their table on launch morning. At Amazon, I moved to the other side — managing advertising strategy for media and consumables brands using DSP, Sponsored Ads, and Sponsored TV. I closed the year at 114% of my annual goals and consistently improved brand CVR even through high-pressure sales periods while keeping TACOS healthy. At Lenovo, I run end-to-end marketing for the commercial channel across South India, building complex multi-channel media plans, and running CXO engagement programs. I led the Audience Generation for Lenovo Tech World India. I write about marketing, brand-building, and the business of attention at shavika.substack.com — because the best marketers are also students of the craft. If you're building a marketing team that wants to win — let's talk. 📩 shavikasrivastava@gmail.com 🔗 shavika.substack.com

Location

Bengaluru

AI stack

claude code

claude

codex

claudecode

Adobe Firefly

Work experience

Marketing Specialist at Lenovo, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India, Still building this one. Here's what's in motion: Managing end-to-end regional marketing for Lenovo's South India commercial business — working across partners, customers, and internal teams to drive both acquisition and retention. Running programs that directly influence revenue — not just brand awareness. CXO engagement events, partner roundtables, and tele-calling that generates MQLs and SQLs for the commercial pipeline. Marketing that the sales team actually cares about. Working closely with business and sales teams to make sure every campaign has a number attached to it. Still learning. Still building. More to come.

Account Manager at Amazon, Nov 2024 - Dec 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, Managed full-funnel advertising strategy for a portfolio of media and consumables brands — responsible for campaign performance, spend optimisation, and brand growth on Amazon. 📈 Closed the year at 114% of annual targets — consistently outperforming goals across revenue and campaign efficiency metrics. 💡 Built full-funnel brand strategies using Amazon DSP, Sponsored Ads, and Sponsored TV — managing audiences from awareness through to conversion. 📊 Improved brand CVR for key clients during high-pressure sales events while maintaining healthy TACOS — balancing short-term performance with long-term brand health. 🤝 Delivered consultative advertising solutions — translating complex business challenges into data-backed strategies that improved client ROI and digital maturity.

Deputy Manager-Partnerships at Bennett Coleman & Co. Ltd. (The Times of India), Oct 2023 - Nov 2024 · 1 yr 2 mos, Led integrated brand marketing for marquee accounts including Lenovo, Xiaomi, and IKEA — building campaigns across digital, print, social, and on-ground while consistently exceeding commercial targets. 🏆 Achieved 120% of annual targets — contributed to new TOI product launches and drove 15% revenue growth for key client portfolios. 📊 Delivered 22% market share increase for managed accounts through full-funnel strategies spanning digital, social, print, and on-ground events. 🎨 Consulted directly with senior client stakeholders to co-create brand solutions — translating business briefs into multi-platform campaigns with measurable impact. 📋 Built comprehensive campaign playbooks and creative benchmarks — enabling consistent, scalable execution across the portfolio. 🔍 Led market research and competitor analysis to sharpen brand positioning and keep clients ahead of category trends.

Assistant Manager at Bennett Coleman & Co. Ltd. (The Times of India), Dec 2022 - Oct 2023 · 11 mos, Drove brand marketing for Lenovo and IKEA while conceiving one of the most celebrated print campaigns of the year. 🥇 Won the Abby Award for Print Innovation — created a 2D/3D unboxing illusion for OnePlus's flagship launch in Times of India. On launch morning, readers experienced what it would feel like to unbox a OnePlus at their own table. The campaign redefined how print could be used for product launches. 📈 Improved campaign ROI by 11% for key accounts through rigorous performance analysis and strategy optimisation. 📱 Led digital and social brand strategies for Lenovo and IKEA — driving measurable engagement and brand visibility across platforms. 🛠️ Managed end-to-end trade shows, brand activations, and channel marketing playbooks for retail and distribution partners. 🔬 Conducted ongoing competitor benchmarking to keep client brand strategies ahead of market trends.

Functional Trainee at Bennett Coleman & Co. Ltd. (The Times of India), Jun 2022 - Dec 2022 · 7 mos, Started as a Management Trainee and rapidly took on ownership of client accounts and go-to-market strategy. ▸ Contributed to GTM strategy, coordinating across sales, creative, and editorial teams to align marketing with business goals. ▸ Used Google Analytics, LinkedIn Ads, and SEMrush to analyse campaign performance and sharpen targeting — improving ROI on key accounts. ▸ Secured high-value deals with key accounts using market insights and data-led pitches.

Sales Intern at Dabur India Limited, May 2021 - Jun 2021 · 2 mos, NPD scope and analysis

Digital Marketing Intern at RSPL Group, Apr 2021 - Jun 2021 · 3 mos

Education

PGDM-IB, FORE School of Management, New Delhi

Institute of Cost Accountants of India