Headline

Creative Strategy & Visual Communication | Dream11 | Join Ventures | Publicis Groupe | Amazon MX Player | Times Internet

About

A passionate creative professional based in Mumbai with 7 years of experience crafting brand campaigns, visual identities, and design systems that merge creativity, culture, and strategy. I’ve led design and brand campaigns across FMCG, fintech, e-commerce, and entertainment sectors, driving impactful storytelling and user-centered design for both Indian and global markets. My strength lies in bridging design thinking with business goals, transforming insights into creative ideas that not only look great but perform effectively. Whether it’s building a design team, conceptualising a campaign, or developing scalable brand systems, I love creating work that drives measurable results. Key Skills: Creative Direction | Brand Strategy | Design Leadership | Campaign Conceptualisation | Visual Storytelling | Adobe Creative Suite | Figma | AI-Powered Design Tools

Location

Mumbai

AI stack

claude

gemini

midjourney

openai

ChatGPT Images

Fireflies.ai

Work experience

Creative Designer at Freelance Work, May 2026 - Present · 4 mo, Mumbai

Creative Consultant at Turquoiz Mediaworkz, Apr 2025 - May 2025 · 1 mo, Mumbai, Maharashtra, India, Led international creative coordination across USA, UAE, UK, Australia, Canada, and Singapore by aligning localized campaign rollouts with brand strategy for movie promotions. Coordinated with multi-market vendors and marketing teams for film campaigns. Created Bytes, sponsorship decks, logistics, asset management, and coordination

Design Consultant at Dream11, Mar 2024 - Apr 2025 · 1 yr 2 mos, Mumbai, Maharashtra, India

Design Consultant at Dream11, Mar 2024 - Apr 2025 · 1 yr 2 mos, Mumbai, Maharashtra, India, Designed and executed integrated digital campaigns for the Dream11 app, including campaign pages, emailers, banners, stories, and mobile-first UI, driving consistent brand engagement across touchpoints. Led visual branding for IPL campaigns, aligning creative direction with fan engagement strategies and brand tone across high-traffic digital platforms. Integrated AI-enabled design tools to streamline workflows and improve production efficiency while maintaining creative quality and speed. Ensured creative consistency and scalability by aligning assets with evolving digital design trends and platform-specific best practices.

Assistant Creative Manager at Join Ventures, Sep 2023 - Feb 2024 · 5 mo, Mumbai, Maharashtra, India, Led creative strategy and execution for CLM, social media, and web design initiatives across India and UAE markets, delivering localized yet brand-consistent digital creatives. Managed and mentored a 6-member creative team, overseeing daily operations, workload prioritization, and quality control to meet business timelines. Planned and directed end-to-end product photoshoots, aligning visual storytelling with brand guidelines and e-commerce performance goals.

Senior Graphic Designer at Publicis Groupe, Apr 2022 - Aug 2023 · 1 y 4 mo, Mumbai, Maharashtra, India, Conceptualized and handled performance marketing creatives for platforms including Blinkit, Amazon, and BigBasket. Strategized and designed branded storefronts for clients such as Citi Bank (Singapore, Philippines, China), TAJ, ITC, Club Mahindra, and L’Oréal, improving consumer navigation and conversion. Mentored junior designers, ensuring adherence to brand standards while fostering creative growth and consistency across deliverables.

Graphic Designer at MX Player by Prime Video, Feb 2019 - Mar 2022 · 3 y 1 mo, Mumbai, Maharashtra, India, Worked on Digital Marketing assets, Rich Media creatives, In-App banners, posters, carousels, and thumbnails for OTT MX Player Content. Designed variety of content and adaptation work for social media assets as well as In-app Shows content.

Public links

behance.net: https://www.behance.net/shatakshi0501