masti @NoKlu


Bengaluru
Jaipur


PGP in Startup Leadership, Startup Leadership
Mesa School of Business

Bachelor of Business Administration - BBA, International Business
MIT World Peace University
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Taking asymmetrical bets ♧
Bengaluru
Head of Operations at NoKlu, Oct 2026 - Present · 2 mos, Figuring out how to make jelly the largest confectionery category in India.
Associate Director of Operations at Legend of Toys, May 2026 - Oct 2026 · 6 mos, Bengaluru, Making sure we never go OOS on QC :)
Co-Founder at B'bae ( Baby Before Anyone Else), Nov 2025 - Apr 2026 · 6 mos, Jaipur, Built and piloted a baby-care and apparel quick commerce venture focused on Tier-2 demand validation in Jaipur. • Pilot Revenue: Executed a 21-day Jaipur pilot generating ₹1.6L revenue from 137 orders across 100 customers at ₹1,100 AOV and 26% repeat rate; achieved 100% same-day fulfillment throughout the pilot window. • Product Assortment: Built a 200 SKU assortment across baby care and apparel; onboarded 8-10 brands (Cugo World, Tuco Kids, Planto, Rui Batte, Mother Sprash) on SOR model. • Supply Chain Ops: Managed end-to-end last-mile logistics for 60-minute delivery in Jaipur; coordinated with local delivery partners to maintain SLA compliance. • GTM & Customer Acquisition: Ran digital and on-ground campaigns at ₹600/day generating 200K impressions per creative and 50K reach; drove acquisition through 10 influencers, 3 mom communities, hospital and preschool activations, and 4 society stalls. • Brand Visibility: Scaled social media to 400K profile views in 14 days through content-led distribution. • Fundraising: Pitched to 10 VCs and secured a ₹50,000 grant from Mesa School of Business.
Chief of Staff at AXIS FORMING TECHNOLOGY PRIVATE LIMITED, Sep 2022 - Aug 2025 · 3 yrs, Manufacturing and supplying metal forming tooling. • SOP Standardization: Authored and implemented 20 cross-functional SOPs covering production, quality checks, and dispatch; reducing process errors by 20% and improving onboarding consistency across teams. • Customer Re-engagement: Designed a dormant-account outreach program that re-engaged 5% of inactive customers and supported 20% YoY sales growth. • P&L Ownership: Managed end-to-end P&L of ₹3 Cr for the pharmaceutical division, overseeing revenue planning, cost control, and margin delivery. • KPI Tracking System: Designed and deployed a daily work management system for production output, downtime, and team performance; reducing reporting lag by 10%. • 5S & Waste Reduction: Led a company-wide 5S rollout improving operational efficiency by 10% and reducing shop-floor waste by 2%. • Kaizen Events: Led Kaizen events to reduce production cycle times and embed a culture of bottom-up problem solving. • ERP Implementation (Odoo): Led end-to-end deployment across procurement, inventory, and invoicing modules; reducing manual data entry by 40%, improving order processing speed by 30%, and enabling real-time visibility.
Market Research Consultant at The Impact Engine, Aug 2020 - Nov 2020 · 4 mos, • Designed a comprehensive framework for competitor analysis evaluating over 15 companies. • Developed targeted customer segmentation strategies to enhance product alignment with market needs. • Engineered a robust product planning cycle to streamline development processes and ensure strategic alignment with business objectives.
PGP in Startup Leadership, Startup Leadership, Mesa School of Business
Bachelor of Business Administration - BBA, International Business, MIT World Peace University