---
title: "Shashank Srivastava - Product Marketing Manager in Bengaluru | Tal"
description: "Meet Shashank Srivastava, Product Marketing @FSS | B2B Marketer | Enterprise AI & SaaS | IIM Kashipur based in Bengaluru. AI stack includes claude, codex, and elevenlabs. Explore public work links including shashanks-pmm.netlify.app."
image: "https://tal.club/meet/shashank-srivastava-3/share-image"
---

# Shashank Srivastava on Tal

## Headline

Product Marketing @FSS \| B2B Marketer \| Enterprise AI & SaaS \| IIM Kashipur

## About

Most companies have a product\. Few have a story\. I build the story\. Product marketer with 5\+ years across AI SaaS and payments, owning GTM end to end, from ICP definition to sales enablement to pipeline metrics, across three geographies\- North America, India and Middle East\. High ownership sets me apart\. I can work even when the playbook doesn't exist yet \- give me a blank canvas or an ambiguous brief and I'll figure it out\. If you're building something in B2B SaaS or Fintech and need a PMM to talk to, hit me up\!

## Location

Bengaluru

## AI stack

claude

codex

elevenlabs

n8n

notion

ChatGPT

## Work experience

Product Marketing Manager at FSS, Oct 2023 \- Present · 3 yrs, Bengaluru, Karnataka, India, • Drove marketing\-influenced revenue of ₹50 Cr\+ in FY26 through integrated demand generation, ABM campaigns, persona\-driven email sequences, and event\-led engagement across India and the Middle East\. • Built FSS's Middle East demand generation engine from scratch, introduced ABM, managed regional events, PR, and LinkedIn campaigns with localised positioning, generating 3–4 MQLs per month from a zero base\. • Owned end\-to\-end strategy for 'Simply Payments', FSS's annual thought leadership event, 27 attendees to 175\+, 40 CXOs, 60K\+ live viewers, 2 enterprise deal conversion with via post\-event nurturing • Improved CSAT \(60%\+ improvement\) and grew NPS by 15 points \(30% → 45%\) by architecting the entire customer feedback mechanism from scratch\. • Repositioned FSS from a legacy payments vendor to an AI\-first company, led GTM narratives, integrated campaigns for FSS Product suite\- BLAZE PG, CMS, Recon AI, Chargeback AI, Paypath • Grew FSS's LinkedIn community from 35K to 75K\+ followers, establishing it as the company's primary B2B communication channel • Delivered sales enablement assets \- RFP responses, product decks, explainer videos, and brochures \- to accelerate deal conversions across enterprise buyers\.

Product Marketing Specialist at interface\.ai, Feb 2022 \- Oct 2023 · 1 yr 9 mos, • Played a key role in growing company CARR by 1,700% and scaling the customer base from 7 to 75\+ US\-based financial institutions over 2\.5 years • Led positioning and messaging overhaul for interface\.ai's new Generative AI product suite\- Sphere\- Industry\-first Generative AI\-powered Multimodal ChatGPT\-like AI Assistant for Banks and Credit Unions • Drove 400\+ leads through webinars with 100\+ participants and executed 30\+ industry events generating 350\+ MQLs\. • Designed and executed lead nurturing email campaigns that increased leads by 40%, mapped to buyer journey stages across ICP personas\.

Product Marketing Associate at interface\.ai, Apr 2021 \- Jan 2022 · 10 mos, I worked on the entire PMM charter being the founding product marketer\- • Managed channel sales partners across North America, contributing to 40% new customer acquisition through the partner channel\. • Built end\-to\-end content library aligned to the buyer's journey: case studies, blogs, infographics, solution briefs, battlecards, videos, and customer testimonials\. • Led initial website revamp, owned messaging architecture, value proposition, and content strategy for the new product suite\. • Worked as an executive assistant to the CEO for a brief period, planned and executed various strategic initiatives • Recognised with Star Performer of the Year, CEO's Choice, and Going Above & Beyond Award \(2021–2022\)

System Engineer at Tata Consultancy Service, Dec 2016 \- Jun 2019 · 2 y 6 mo, Gurugram

## Education

Master of Business Administration \- MBA, Indian Institute of Management Kashipur

Bachelor’s Degree, Electrical Engineering, Institute of Engineering and Technology

## Public links

- shashanks\-pmm\.netlify\.app: https://shashanks\-pmm\.netlify\.app/

[View the original profile](https://tal.club/meet/shashank-srivastava-3)

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