Headline

Product Marketing @FSS | B2B Marketer | Enterprise AI & SaaS | IIM Kashipur

About

Most companies have a product. Few have a story. I build the story. Product marketer with 5+ years across AI SaaS and payments, owning GTM end to end, from ICP definition to sales enablement to pipeline metrics, across three geographies- North America, India and Middle East. High ownership sets me apart. I can work even when the playbook doesn't exist yet - give me a blank canvas or an ambiguous brief and I'll figure it out. If you're building something in B2B SaaS or Fintech and need a PMM to talk to, hit me up!

Location

Bengaluru

AI stack

claude

codex

elevenlabs

n8n

notion

ChatGPT

Work experience

Product Marketing Manager at FSS, Oct 2023 - Present · 3 yrs, Bengaluru, Karnataka, India, • Drove marketing-influenced revenue of ₹50 Cr+ in FY26 through integrated demand generation, ABM campaigns, persona-driven email sequences, and event-led engagement across India and the Middle East. • Built FSS's Middle East demand generation engine from scratch, introduced ABM, managed regional events, PR, and LinkedIn campaigns with localised positioning, generating 3–4 MQLs per month from a zero base. • Owned end-to-end strategy for 'Simply Payments', FSS's annual thought leadership event, 27 attendees to 175+, 40 CXOs, 60K+ live viewers, 2 enterprise deal conversion with via post-event nurturing • Improved CSAT (60%+ improvement) and grew NPS by 15 points (30% → 45%) by architecting the entire customer feedback mechanism from scratch. • Repositioned FSS from a legacy payments vendor to an AI-first company, led GTM narratives, integrated campaigns for FSS Product suite- BLAZE PG, CMS, Recon AI, Chargeback AI, Paypath • Grew FSS's LinkedIn community from 35K to 75K+ followers, establishing it as the company's primary B2B communication channel • Delivered sales enablement assets - RFP responses, product decks, explainer videos, and brochures - to accelerate deal conversions across enterprise buyers.

Product Marketing Specialist at interface.ai, Feb 2022 - Oct 2023 · 1 yr 9 mos, • Played a key role in growing company CARR by 1,700% and scaling the customer base from 7 to 75+ US-based financial institutions over 2.5 years • Led positioning and messaging overhaul for interface.ai's new Generative AI product suite- Sphere- Industry-first Generative AI-powered Multimodal ChatGPT-like AI Assistant for Banks and Credit Unions • Drove 400+ leads through webinars with 100+ participants and executed 30+ industry events generating 350+ MQLs. • Designed and executed lead nurturing email campaigns that increased leads by 40%, mapped to buyer journey stages across ICP personas.

Product Marketing Associate at interface.ai, Apr 2021 - Jan 2022 · 10 mos, I worked on the entire PMM charter being the founding product marketer- • Managed channel sales partners across North America, contributing to 40% new customer acquisition through the partner channel. • Built end-to-end content library aligned to the buyer's journey: case studies, blogs, infographics, solution briefs, battlecards, videos, and customer testimonials. • Led initial website revamp, owned messaging architecture, value proposition, and content strategy for the new product suite. • Worked as an executive assistant to the CEO for a brief period, planned and executed various strategic initiatives • Recognised with Star Performer of the Year, CEO's Choice, and Going Above & Beyond Award (2021–2022)

System Engineer at Tata Consultancy Service, Dec 2016 - Jun 2019 · 2 y 6 mo, Gurugram

Education

Master of Business Administration - MBA, Indian Institute of Management Kashipur

Bachelor’s Degree, Electrical Engineering, Institute of Engineering and Technology

Public links

shashanks-pmm.netlify.app: https://shashanks-pmm.netlify.app/