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Shashank Shekhar

Product @ Acko | Ex-Mamaearth, Indiamart

Bengaluru

10+ years of work experience

Acko
Apr 20251 yr 5 mosPresent

Managing India's first vehicle ownership and only digital new car buying platform. From research to buying to selling to servicing and everything in between. Check out @ https://ackodrive.com/
Acko
Aug 20222 yrs 8 mosMar 2025

Honasa Consumer Pvt Ltd (Mamaearth)
Feb 20211 yr 7 mosAug 2022

Gurugram, Haryana, India

- Product manager & Platform owner: mamaearth.in (Desktop & Mobile) and Customer experience Key KPIs: Conversion Rate (Web), Organic and Direct traffic (Web), NPS (Web), Payment Success rate (Web & App), Goodness Insider - Planning and execution of product strategies & roadmap with help of Jira roadmap, sprint & releases - Collaboration with cross-functional teams (Data, Growth, Customer Support, Marketing, Branding & Finance) to define priority, product features, functionality, key metrics, user journey, and data dashboards - End-to-end online purchase funnel ATC>View Cart>Checkout>Payment>Order, and enhancement of same by performing multiple A/B, introducing EAT elements and changing the UI/UX of the platform - Payments on All platforms, Key KPI growth by enabling different PGs/payment instruments, feature & offer launches, and changing UI/UX for payments - Product Manager: Lightning Sale. Introduction of Lightning sale to increase revenue sharing from bottom-line products - Product Owner: Website SEO in collaboration with Growth & SEO team - Product Manager: Goodness Insider. Introduction of Mamaearth’s own loyalty program for increasing the retention rate & revenue without impacting P&L substantially on the platform
IndiaMART InterMESH Limited
Jul 20191 yr 8 mosFeb 2021

Noida, Uttar Pradesh, India

- Creation of new online product (Quora for B2B) from scratch to increase UGC content, knowledge base, user engagement, buyer-supplier conversation, and Lead enhancement. High organic traffic growth through queries in SERP snippet and meta content - Creation of new product from scratch to add user-generated videos on Indiamart category pages and product pages. Increased organic traffic and lead generation, session time for products & categories with videos - Data analysis on the existing fields to minimize the steps in lead generation and to increase the fill rate and sold rate of the Lead - Category owner for Patient Monitoring Systems, responsible for Taxonomy, SEO, Lead generation & transaction, fulfillment, seller traction, free seller onboarding and churn - Successfully developed new backend operations screens related to Taxonomy, SEO works, Buyer and Seller Specification, Price analytics, Cleaning & enrichment for better category and content hold of Indiamart - Initiation of Enrichment process via email marketing - Starting Youtube influencer marketing campaign for selected category
IndiaMART InterMESH Limited
Jul 20181 yrJun 2019

Noida Area, India

Lavelle Networks
Jan 20186 mosJun 2018

Bengaluru, Karnataka, India

Buyer's Persona creation, Social Media Marketing, Email Marketing, Content Marketing, Market Research & Competitor's Analysis, Website wireframes creation, Database generation, Poster Designing, Search Engine Marketing (SEM), Search Engine Optimisations (SEO)
Rishira InfoLabs Pvt Ltd
May 20173 mosJul 2017

Bengaluru Area, India

Creating a strong case around the problem statement, Secondary market research for defining the market segmentation, Creating the different revenue streams and checking the revenue model, Helping the team in creating the deck for seed funding
Aug 20132 y 2 moOct 2015

Delhi

Shashank’s AI Stack

claude
claude
gemini
gemini
lovable
lovable
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Vercel AI SDK
Vercel AI SDK

Education

Birla Institute of Technology and Science, Pilani

Master of Business Administration (MBA), General Management

Birla Institute of Technology and Science, Pilani

20162 yrs2018
Coer University

Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

Coer University

20094 yrs2013

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Headline

Product @ Acko | Ex-Mamaearth, Indiamart

About

Transforming complex user journeys into simple, high-performing digital products that drive acquisition and conversion

Location

Bengaluru

AI stack

claude

gemini

lovable

ChatGPT

ChatGPT Images

Vercel AI SDK

Work experience

Senior Product Manager at Acko, Apr 2025 - Present · 1 yr 5 mos, Managing India's first vehicle ownership and only digital new car buying platform. From research to buying to selling to servicing and everything in between. Check out @ https://ackodrive.com/

Product Manager II at Acko, Aug 2022 - Mar 2025 · 2 yrs 8 mos

Product Manager at Honasa Consumer Pvt Ltd (Mamaearth), Feb 2021 - Aug 2022 · 1 yr 7 mos, Gurugram, Haryana, India, - Product manager & Platform owner: mamaearth.in (Desktop & Mobile) and Customer experience Key KPIs: Conversion Rate (Web), Organic and Direct traffic (Web), NPS (Web), Payment Success rate (Web & App), Goodness Insider - Planning and execution of product strategies & roadmap with help of Jira roadmap, sprint & releases - Collaboration with cross-functional teams (Data, Growth, Customer Support, Marketing, Branding & Finance) to define priority, product features, functionality, key metrics, user journey, and data dashboards - End-to-end online purchase funnel ATC>View Cart>Checkout>Payment>Order, and enhancement of same by performing multiple A/B, introducing EAT elements and changing the UI/UX of the platform - Payments on All platforms, Key KPI growth by enabling different PGs/payment instruments, feature & offer launches, and changing UI/UX for payments - Product Manager: Lightning Sale. Introduction of Lightning sale to increase revenue sharing from bottom-line products - Product Owner: Website SEO in collaboration with Growth & SEO team - Product Manager: Goodness Insider. Introduction of Mamaearth’s own loyalty program for increasing the retention rate & revenue without impacting P&L substantially on the platform

Product Manager at IndiaMART InterMESH Limited, Jul 2019 - Feb 2021 · 1 yr 8 mos, Noida, Uttar Pradesh, India, - Creation of new online product (Quora for B2B) from scratch to increase UGC content, knowledge base, user engagement, buyer-supplier conversation, and Lead enhancement. High organic traffic growth through queries in SERP snippet and meta content - Creation of new product from scratch to add user-generated videos on Indiamart category pages and product pages. Increased organic traffic and lead generation, session time for products & categories with videos - Data analysis on the existing fields to minimize the steps in lead generation and to increase the fill rate and sold rate of the Lead - Category owner for Patient Monitoring Systems, responsible for Taxonomy, SEO, Lead generation & transaction, fulfillment, seller traction, free seller onboarding and churn - Successfully developed new backend operations screens related to Taxonomy, SEO works, Buyer and Seller Specification, Price analytics, Cleaning & enrichment for better category and content hold of Indiamart - Initiation of Enrichment process via email marketing - Starting Youtube influencer marketing campaign for selected category

Assistant Product Manager at IndiaMART InterMESH Limited, Jul 2018 - Jun 2019 · 1 yr, Noida Area, India

Digital Marketing Intern at Lavelle Networks, Jan 2018 - Jun 2018 · 6 mos, Bengaluru, Karnataka, India, Buyer's Persona creation, Social Media Marketing, Email Marketing, Content Marketing, Market Research & Competitor's Analysis, Website wireframes creation, Database generation, Poster Designing, Search Engine Marketing (SEM), Search Engine Optimisations (SEO)

Summer Marketing Intern at Rishira InfoLabs Pvt Ltd, May 2017 - Jul 2017 · 3 mos, Bengaluru Area, India, Creating a strong case around the problem statement, Secondary market research for defining the market segmentation, Creating the different revenue streams and checking the revenue model, Helping the team in creating the deck for seed funding

Quality Manager at Sirio India inductive components pvt ltd, Aug 2013 - Oct 2015 · 2 y 2 mo, Delhi

Education

Master of Business Administration (MBA), General Management, Birla Institute of Technology and Science, Pilani

Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering, Coer University