---
title: "Shashank Pandey - Head of Content in Bengaluru | Tal"
description: "Meet Shashank Pandey, Creative Director & Motion Designer With Expertise in YouTube Growth, Content Creation, and Generative AI based in Bengaluru. AI stack includes antigravity, claude code, and codex. Explore public work links including shashankpandey.com."
image: "https://tal.club/meet/shashank-pandey-3/share-image"
---

# Shashank Pandey on Tal

## Headline

Creative Director & Motion Designer With Expertise in YouTube Growth, Content Creation, and Generative AI

## About

Shashank Pandey is a Creative Director, Motion Designer, and Social Media Growth Strategist known for transforming complex ideas into engaging visual stories across platforms like YouTube and Instagram\. With over 5 years of experience, Shashank has led creative direction at Aevy TV, scaled YouTube channels at Unacademy, and collaborated with top creators and global brands\. He specializes in end\-to\-end content strategy — from scripting and research to editing and motion design — particularly for topics like finance, education, and geopolitics\. At Unacademy, he played a key role in scaling multiple channels, including ones with over 5 million subscribers, contributing to a network that reaches 105 million\+ students monthly\. As a Top\-Rated Freelancer on Fiverr, he has worked with 140\+ clients across 40\+ countries, delivering explainer videos, documentaries, and viral short\-form content with a strong focus on retention, clarity, and creative storytelling\. Shashank is currently open to consulting opportunities in motion graphics, explainer content, YouTube growth, and digital storytelling\.

## Location

Bengaluru

## AI stack

antigravity

claude code

codex

obsidian

claudecode

GroqCloud

## Work experience

Head of Content at CapMint, Jun 2025 \- Present · 1 yr 4 mos, Bengaluru, Karnataka, India, • Built CapMint's content engine from zero: four channels, the studio, and the systems that grew the network to 5M monthly views in 42 weeks\. • Created industry\-first content IPs, including a niche trading IP that drew the highest views in the trading genre of any broker\. • Built AI\-driven content systems that let a lean team run research, scripting, creation, and editing across every channel at high efficiency\. • Led AI\-generated ads and creative at a fraction of standard cost and turnaround, using Runway, Higgsfield, Midjourney, Topaz, HeyGen, and ElevenLabs\. • Built the content funnel end to end, from views to adoption, with peaks of 400\+ app installs in a single week\. • Grew the channels organically from 1K to 120K\+ cumulative subscribers and 36K\+ followers, earning CapMint its most loyal audience on zero ad spend\. • Built the production pipeline and trained designers, editors, and social managers into a system that ships at volume without me in every review\. • Built CapMint's content brand: guidelines, reusable templates and constants, and a visual system that kept every channel on\-brand at scale\. • Also worked on GTM narrative and positioning, packaging reusable AI workflows in Claude Code, Codex, and OpenClaw the team can run\.

Consultant at Self\-Employed, May 2020 \- Present · 6 yrs 5 mos, Remote, • Delivered 100\+ video and motion design projects for creators, startups, and educators globally including YouTube, Instagram, and LinkedIn\-first content\. • Achieved Top Rated Seller status on Fiverr \(highest tier\) and worked with 100\+ clients in 35\+ countries • Consulted 10\+ creators and brands on YouTube growth, thumbnail strategy, and audience retention, helping some grow to 100K\+ subscribers and scale monetization\. • Helped clients optimize content operations by creating scalable systems and training junior teams, from designer, editors to social media managers\. • Built and grew a Pinterest channel to 500K\+ monthly views, leveraging design trends, storytelling, and audience analytics\. • Created SOPs and frameworks to blend Gen AI tools like Runway, Midjourney, Topaz, Heygen, and Eleven Labs into production workflows boosting speed & quality\. • Consulted creators/corporations on how to leverage AI for ideation, scripting, and asset generation, helping them go from concept to publish faster\. • Produced thumbnails and videos that helped clients 2x\-3x their CTR and watch time through strategic storytelling and design insights\. • Worked across niches: edtech, geopolitics, finance, wellness, and creator economy adapting brand voice and visual language for each\.

Manager: Youtube Growth at Unacademy, Jun 2024 \- May 2025 · 1 yr, Bengaluru, Karnataka, India, • Led YouTube growth strategy and execution across 10\+ Unacademy channels, each with over 1 million subscribers • Created 150\+ videos as an individual presenter and educator \(totaling 20M\+ views\) • Managed teams of editors, writers, designers, and channel managers • Revived a major channel with 4M\+ subscribers through content and performance optimization • Automated content using AI avatars, voiceovers, and AI\-generated video ads • Developed SOPs to boost CTR, AVD, and viewer retention • Led promo campaigns, short\-form PR content, and event\-based trailers • Worked on Advanced YouTube metrics to identify and fix performance issues

Creative Director at Aevy, Mar 2024 \- Jun 2024 · 4 mos, • Managed end\-to\-end production, from scripting, storyboarding, and asset creation to editing, motion graphics, and QC • Led a multidisciplinary team of editors, DOPs, designers, and animators to deliver high\-quality, narrative\-driven content • Contributed to mass\-appeal topic selection and developed thumbnail strategies to boost CTR • Defined brand\-wide visual identity and motion design language for both short and long\-form content • Created SOPs and editing guidelines to ensure consistency, quality, and scalability • Took part in scripting and creative direction for explainer\-style videos • Taught motion design in Aevy TV’s creator cohort, mentoring new talent • Oversaw production calendars, pipelines, and delivery timelines • Collaborated with founders to align content strategy with brand goals • Upskilled team members and participated in GenAI\-based creative experiments for innovation

Senior Motion Graphics Designer at Aevy, Jul 2023 \- Mar 2024 · 9 mos, • Lead motion design and high\-end editing team for long\-form and short\-form content • Did storyboarding, and asset creation for explainer\-style videos • Collaborated with editors and designers to produce narrative\-driven, visually engaging content • Contributed to viral topic selection and early thumbnail strategy experiments • Participated in early\-stage GenAI experiments to enhance editing workflows

Senior Advisor at Vyapaar E\-Cell, DCAC, Aug 2022 \- Jul 2023 · 1 yr, New Delhi, Delhi, India

Media and Tech Head at Vyapaar E\-Cell, DCAC, Jun 2021 \- Apr 2023 · 1 yr 11 mos, New Delhi, Delhi, India, Managed regular working of the working in online mode\. Helped members of my department learn new skills\. Founded Vyapaar E Newsletter\.

Member at Vyapaar E\-Cell, DCAC, Jan 2021 \- Jun 2021 · 6 mos, Delhi, India

## Education

Bachelor of Commerce \- BCom, Delhi University

Bachelor of Commerce \- BCom, Accounting and Finance, Delhi College Of Arts and Commerce

## Public links

- shashankpandey\.com: https://shashankpandey\.com/

[View the original profile](https://tal.club/meet/shashank-pandey-3)

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