Headline

Creative Director & Motion Designer With Expertise in YouTube Growth, Content Creation, and Generative AI

About

Shashank Pandey is a Creative Director, Motion Designer, and Social Media Growth Strategist known for transforming complex ideas into engaging visual stories across platforms like YouTube and Instagram. With over 5 years of experience, Shashank has led creative direction at Aevy TV, scaled YouTube channels at Unacademy, and collaborated with top creators and global brands. He specializes in end-to-end content strategy — from scripting and research to editing and motion design — particularly for topics like finance, education, and geopolitics. At Unacademy, he played a key role in scaling multiple channels, including ones with over 5 million subscribers, contributing to a network that reaches 105 million+ students monthly. As a Top-Rated Freelancer on Fiverr, he has worked with 140+ clients across 40+ countries, delivering explainer videos, documentaries, and viral short-form content with a strong focus on retention, clarity, and creative storytelling. Shashank is currently open to consulting opportunities in motion graphics, explainer content, YouTube growth, and digital storytelling.

Location

Bengaluru

AI stack

antigravity

claude code

codex

obsidian

claudecode

GroqCloud

Work experience

Head of Content at CapMint, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, • Built CapMint's content engine from zero: four channels, the studio, and the systems that grew the network to 5M monthly views in 42 weeks. • Created industry-first content IPs, including a niche trading IP that drew the highest views in the trading genre of any broker. • Built AI-driven content systems that let a lean team run research, scripting, creation, and editing across every channel at high efficiency. • Led AI-generated ads and creative at a fraction of standard cost and turnaround, using Runway, Higgsfield, Midjourney, Topaz, HeyGen, and ElevenLabs. • Built the content funnel end to end, from views to adoption, with peaks of 400+ app installs in a single week. • Grew the channels organically from 1K to 120K+ cumulative subscribers and 36K+ followers, earning CapMint its most loyal audience on zero ad spend. • Built the production pipeline and trained designers, editors, and social managers into a system that ships at volume without me in every review. • Built CapMint's content brand: guidelines, reusable templates and constants, and a visual system that kept every channel on-brand at scale. • Also worked on GTM narrative and positioning, packaging reusable AI workflows in Claude Code, Codex, and OpenClaw the team can run.

Consultant at Self-Employed, May 2020 - Present · 6 yrs 5 mos, Remote, • Delivered 100+ video and motion design projects for creators, startups, and educators globally including YouTube, Instagram, and LinkedIn-first content. • Achieved Top Rated Seller status on Fiverr (highest tier) and worked with 100+ clients in 35+ countries • Consulted 10+ creators and brands on YouTube growth, thumbnail strategy, and audience retention, helping some grow to 100K+ subscribers and scale monetization. • Helped clients optimize content operations by creating scalable systems and training junior teams, from designer, editors to social media managers. • Built and grew a Pinterest channel to 500K+ monthly views, leveraging design trends, storytelling, and audience analytics. • Created SOPs and frameworks to blend Gen AI tools like Runway, Midjourney, Topaz, Heygen, and Eleven Labs into production workflows boosting speed & quality. • Consulted creators/corporations on how to leverage AI for ideation, scripting, and asset generation, helping them go from concept to publish faster. • Produced thumbnails and videos that helped clients 2x-3x their CTR and watch time through strategic storytelling and design insights. • Worked across niches: edtech, geopolitics, finance, wellness, and creator economy adapting brand voice and visual language for each.

Manager: Youtube Growth at Unacademy, Jun 2024 - May 2025 · 1 yr, Bengaluru, Karnataka, India, • Led YouTube growth strategy and execution across 10+ Unacademy channels, each with over 1 million subscribers • Created 150+ videos as an individual presenter and educator (totaling 20M+ views) • Managed teams of editors, writers, designers, and channel managers • Revived a major channel with 4M+ subscribers through content and performance optimization • Automated content using AI avatars, voiceovers, and AI-generated video ads • Developed SOPs to boost CTR, AVD, and viewer retention • Led promo campaigns, short-form PR content, and event-based trailers • Worked on Advanced YouTube metrics to identify and fix performance issues

Creative Director at Aevy, Mar 2024 - Jun 2024 · 4 mos, • Managed end-to-end production, from scripting, storyboarding, and asset creation to editing, motion graphics, and QC • Led a multidisciplinary team of editors, DOPs, designers, and animators to deliver high-quality, narrative-driven content • Contributed to mass-appeal topic selection and developed thumbnail strategies to boost CTR • Defined brand-wide visual identity and motion design language for both short and long-form content • Created SOPs and editing guidelines to ensure consistency, quality, and scalability • Took part in scripting and creative direction for explainer-style videos • Taught motion design in Aevy TV’s creator cohort, mentoring new talent • Oversaw production calendars, pipelines, and delivery timelines • Collaborated with founders to align content strategy with brand goals • Upskilled team members and participated in GenAI-based creative experiments for innovation

Senior Motion Graphics Designer at Aevy, Jul 2023 - Mar 2024 · 9 mos, • Lead motion design and high-end editing team for long-form and short-form content • Did storyboarding, and asset creation for explainer-style videos • Collaborated with editors and designers to produce narrative-driven, visually engaging content • Contributed to viral topic selection and early thumbnail strategy experiments • Participated in early-stage GenAI experiments to enhance editing workflows

Senior Advisor at Vyapaar E-Cell, DCAC, Aug 2022 - Jul 2023 · 1 yr, New Delhi, Delhi, India

Media and Tech Head at Vyapaar E-Cell, DCAC, Jun 2021 - Apr 2023 · 1 yr 11 mos, New Delhi, Delhi, India, Managed regular working of the working in online mode. Helped members of my department learn new skills. Founded Vyapaar E Newsletter.

Member at Vyapaar E-Cell, DCAC, Jan 2021 - Jun 2021 · 6 mos, Delhi, India

Education

Bachelor of Commerce - BCom, Delhi University

Bachelor of Commerce - BCom, Accounting and Finance, Delhi College Of Arts and Commerce

Public links

shashankpandey.com: https://shashankpandey.com/