Headline

Co-Founder @Mevo | Building a Modern Dry Fruits Brand for India | ISB | Ex-OYO

About

Co-Founder @ MEVO | Building a Modern Dry Fruits Brand for India | shashank@houseofmevo.com I have spent the last decade building, scaling and solving growth problems across consumer internet and healthcare. Today, I’m applying those learnings to building something of my own. I’m currently the Co-Founder of MEVO, where we’re building a modern dry fruits brand for India: bringing premium-grade dry fruits, uncompromised quality and greater consistency to a category that has traditionally been fragmented and largely commoditised. Before MEVO, my journey took me through OYO and HealthPlix, where I had the opportunity to build businesses, lead large teams and work across Growth, GTM, P&L, Operations and Strategy. At OYO, I worked across India and international markets, including building and scaling businesses in Southeast Asia. At HealthPlix, I led Growth across North & East India, building teams and scaling the business across markets. Across these experiences, one thing has remained constant: I enjoy building. Building from 0→1, scaling from 1→10, figuring out distribution, creating teams, owning numbers, and turning an idea or opportunity into a repeatable business. With MEVO, the ambition is simple but significant: build a trusted consumer brand in a category where quality, consistency and transparency can make a real difference. What I work on: Growth • GTM • P&L • Consumer Brands • Business Building • 0→1 & 1→10 Currently: Building MEVO. 📩 shashank@houseofmevo.com

Location

Bangalore Urban

Work experience

Co-Founder at Mevo, Oct 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Leadership- Business & Revenue at Kyno Health, Oct 2024 - Sep 2025 · 1 yr, Gurugram, Haryana, India, India's First 24/7 Doctor-at-Home Service – The Next Big Innovation in Healthcare

Business Head at HealthPlix, Apr 2023 - Oct 2024 · 1 yr 7 mos, Bangalore Urban, Karnataka, India, HealthPlix has pioneered the digitization of healthcare through its future-ready AI-powered EMR software (Clinic Management Software) for doctors in India. Empowered 12K+ doctors and treated more than 30 million patients using HealthPlix Software. - Led a team of 150+ reps across Sales, Marketing and Retention - Increased the number of active doctors by 15x within a year - Channel Owner of ABDM (Ayushman Bharat Digital Mission), Launched in 15 States and 80 Cities - Product insights on EMR for different categories and drive specialities focus doctors for Tier-1 cities

Zonal Head- North and East at HealthPlix, Nov 2021 - Mar 2023 · 1 yr 5 mos, Gurugram, Haryana, India, - Strategised GTM plan to onboard 1L Doctors on EMR Software (Electronic Medical Records) - Product-led growth from Healhplix portal, 20% incremented conversion - Lead creation via CRM and Performance Marketing

Co-Founder at Sthuma, Apr 2021 - Nov 2021 · 8 mos, Gurugram, Haryana, India, Sthuma is an HR-Tech company that imparts relevant skill sets and training required to stand out and make an impact. We provide training, conduct workshops, and connect with the right professionals from your field. We ran an online cohort-based training program in sales for college students and mid-career professionals. - Sourced the candidates and trained them on sales, soft, and leadership skills with 1:1 counselling sessions. - Recruited candidates via placement consultants and partner companies from the network and LinkedIn marketing. - CAC was 35% and the expected annualised revenue was $450K.

Head- Strategic Supply, India & SEA at OYO, Nov 2020 - Apr 2021 · 6 mos, Gurugram, Haryana, India, Among India’s foremost startups, it is the largest and fastest-growing branded network of standardised hotels, backed by global investors Softbank Corp, Sequoia Capital, and Lightspeed, among others. - Envisaged & Developed, a new business model- “Master Franchise” pivotal in acquiring new supply in OYO & working entirely on a variable payout model; scaled at INSEA and US - Onboarded 250+ Master franchisees across India, with 45 Senior ASMs gaining the supply of 10K+ rooms monthly and plan to contribute 80% of total supply by Dec’21 - Strategized the regional level plan with PnL management and reduced cost of acquisition per room by 60% from INR 4300 to INR 1700 by June’21 - Developed product to onboard the MF and automated reconciliation to optimize model

Head- Business Growth, Thailand at OYO, Jan 2019 - Dec 2020 · 2 yrs, Bangkok Metropolitan Area, 0 to 1 Journey- Leadership Hiring, Acquisition, Operation, Demand, Partnership, Product Development, NPS - Led supply vertical and grew the total rooms to 12K across Thailand with 8 provinces - Pioneered Sales vertical, built & led an entire team of 10; the business of $2 Mn - Co-ownership for delivery of P/L, CM and EBITDA for the country; $120Mn in GMV, annually - Planned Qoala insurance service and launched for 1K+ properties, taking fees from owners to help increase the contribution margin - Strategized supply leadership hiring and training; managed a team of 8 recruiters across 3 cities, partnering with agencies for the perfect fit of the culture - Product Management for Partners- CO-OYO App development; 12% incremental NPS

Head- Account Management (B2B), India at OYO, Mar 2016 - Jan 2019 · 2 yrs 11 mos, Gurugram, Haryana, India, - Executed AOP Plan and delivery of three verticals in enterprise business- Travel Agent, Corporate, and KAM - Handled the PnL role 25X growth by INR 600M annualized top-line

Education

Executive MBA, Business Administration and Management, Leadership, Strategy and Marketing, Indian School of Business

Fellowship- Marketing Research, Indian Institute of Management, Calcutta