---
title: "Shashank Saurav - National Business Head - Wholesale and Modern Trade - CCB in Bengaluru, Karnataka | Tal"
description: "Meet Shashank Saurav, National Sales Manager - Wholesale @Reliance | Commercial Strategy & Revenue Growth | Marketing and P& L owner | FMCG & Retail | Building inspiring Food Brands - RCPL | Omnichannel | INSEAD , SCMHRD MBA | based in Bengaluru, Karnataka."
image: "https://tal.club/meet/shashank-46/share-image"
---

# Shashank Saurav on Tal

## Headline

National Sales Manager \- Wholesale @Reliance \| Commercial Strategy & Revenue Growth \| Marketing and P& L owner \| FMCG & Retail \| Building inspiring Food Brands \- RCPL \| Omnichannel \| INSEAD , SCMHRD MBA \|

## About

I am a growth\-focused commercial leader with over 11 years of experience scaling profitable portfolios across FMCG, retail, and digital commerce\. My expertise lies in managing full\-spectrum P&Ls, developing integrated GTM strategies, and driving cross\-functional alignment across sales, marketing, and supply chain\. With a proven track record of delivering sustainable revenue growth and market share expansion in both established national brands and agile digital environments, I combine rigorous commercial discipline with data\-driven product thinking to consistently outperform business objectives\.

## Location

Bengaluru, Karnataka

## Work experience

National Business Head \- Wholesale and Modern Trade \- CCB at Reliance Retail, Nov 2025 \- Present · 10 mos, Leading Business for India’s Largest and Worlds Fastest growing Retail \- Reliance Retail ‘s FMCG arm \- Wholesale , Modern Trade and Institutional Channel for FMCG vertical at Reliance Retail End to end responsibility of Business , Trade Marketing and Marketing Activation with P&L Management Designed and execution of National Loyalty Program for Wholesale and SAMT Channel

Category and Commercial Manager at Reliance Retail, Apr 2023 \- Nov 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, • Lead large, multi\-brand food and beverage portfolios across general trade, modern trade, e\-commerce, and emerging digital channels, balancing scale, profitability, and brand equity\. • Shape long\-term category, GTM,RTM,pricing, and portfolio strategy while owning annual planning, go\-to\-market execution, and cross\-channel alignment\. • Partner closely with supply chain, sales, marketing, and finance teams to strengthen demand planning, S&OP discipline, and operational readiness\. • Drive national brand expansion through integrated GTM programmes, high\-impact shopper marketing, & strong in\-store execution\. • Oversee new product launches & brand upgrades, supported by digital tools, field enablement platforms, & performance dashboards\.

Associate Director , Category \(D2C, E\-commerce & Retail\) at Captain Fresh, Apr 2022 \- Feb 2023 · 11 mos, Bangalore Urban, Karnataka, India, • Owned end\-to\-end performance of an omnichannel fresh foods category spanning digital, retail, and emerging commerce models\. • Created GTM playbooks to devlope D2C brands across Retail , Ecommerce and Modern Trade • Focused on improving unit economics and category stability through sharper pricing, promotion, & demand planning frameworks\. • Worked closely with data and product teams to improve forecasting accuracy and reduce operational volatility\. • Built new growth levers through CRM\-led retention, conversational commerce, and optimised customer journeys\. • Strengthened cross\-functional collaboration to ensure growth remained operationally scalable and execution\-ready\.

Brand Manager – Product Growth \(Furniture\) at Pepperfry, Apr 2021 \- Mar 2022 · 1 yr, Mumbai, Maharashtra, India, • Led Omni\-Channel Furniture Category with $70M in revenue, overseeing portfolio sourcing, category margin, production planning, P&L, and growth marketing for eCommerce and 200 retail stores\. • Drove private\-label expansion and margin improvement through sharper assortment, merchandising, and pricing strategies\. • Managed a team of 2 category managers and 4 associates, driving YoY growth of 34% in eCommerce and 25% in retail\. • Partnered with product and tech teams to enhance discovery, display logic, and overall shopping experience\. • Drove 45% revenue growth for premium brands with targeted marketing initiatives\. • Achieved 63% growth in sofas by introducing strategic pricing, pet\-friendly, and recycled fabric collections\. • Improved retention and satisfaction by optimising customer cohorts, discount structures, and lifecycle engagement\. • Played a key role in launching new collections and brand collaborations, blending creativity with commercial rigour\. • Launched India’s first 'Furniture Care Unit' for furniture enthusiasts\. • Consulted CII for 'Green Pro Certification' on sustainability initiatives for furniture factories\.

Area Sales Manager \- Biscuits at Britannia Industries Limited, Feb 2020 \- Apr 2021 · 1 yr 3 mos, Mumbai Metropolitan Region, • Channel Business Management– Biscuits and Dairy Category for Ecommerce and Retail Channel at ARR $35 mn \(\~ 300Cr\.\) • Pioneered growth at 12% in biscuits, 31% in dairy business in Mumbai city\. Led a team of 15 executives and 250 DSRs • Increased Britannia’s Nielsen Market share to 48% from 41% in Mumbai City by strategic market interventions • Revamped Loyalty Program \(KATS\) improving Target Achievement from 75% to 88% in Mumbai city leveraging AI to calculate rewards payout and improved customer engagement • National Prize winner for leading Balanced Sales Dashboard Score across India – DHRM Contest

Assistant Branch Manager at ITC Limited, Feb 2019 \- Feb 2020 · 1 yr 1 mo, Nagpur, Maharashtra, India, • Business Management for Stationery division for $1 mn \(\~75 Cr\.\) Stationery business for Central India • Created bulk gifting and customised stationery products thereby achieving additional B2B Revenue of 1 Mn US$ \(\~10 CR\) • Delivered Operating Plan of 75 Crore with a team of 8 associates 1 Area manager with a value growth of 14% YoY • Pioneered ‘Stationery Premier League’ in Central West Region\. Achieved the Top 5 position across India\.

## Education

Business Strategy & Financial Performance, Business Administration and Management, General, INSEAD

MBA, Symbiosis Centre for Management and Human Resource Development

[View the original profile](https://tal.club/meet/shashank-46)

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