Headline

National Sales Manager - Wholesale @Reliance | Commercial Strategy & Revenue Growth | Marketing and P& L owner | FMCG & Retail | Building inspiring Food Brands - RCPL | Omnichannel | INSEAD , SCMHRD MBA |

About

I am a growth-focused commercial leader with over 11 years of experience scaling profitable portfolios across FMCG, retail, and digital commerce. My expertise lies in managing full-spectrum P&Ls, developing integrated GTM strategies, and driving cross-functional alignment across sales, marketing, and supply chain. With a proven track record of delivering sustainable revenue growth and market share expansion in both established national brands and agile digital environments, I combine rigorous commercial discipline with data-driven product thinking to consistently outperform business objectives.

Location

Bengaluru, Karnataka

Work experience

National Business Head - Wholesale and Modern Trade - CCB at Reliance Retail, Nov 2025 - Present · 10 mos, Leading Business for India’s Largest and Worlds Fastest growing Retail - Reliance Retail ‘s FMCG arm - Wholesale , Modern Trade and Institutional Channel for FMCG vertical at Reliance Retail End to end responsibility of Business , Trade Marketing and Marketing Activation with P&L Management Designed and execution of National Loyalty Program for Wholesale and SAMT Channel

Category and Commercial Manager at Reliance Retail, Apr 2023 - Nov 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, • Lead large, multi-brand food and beverage portfolios across general trade, modern trade, e-commerce, and emerging digital channels, balancing scale, profitability, and brand equity. • Shape long-term category, GTM,RTM,pricing, and portfolio strategy while owning annual planning, go-to-market execution, and cross-channel alignment. • Partner closely with supply chain, sales, marketing, and finance teams to strengthen demand planning, S&OP discipline, and operational readiness. • Drive national brand expansion through integrated GTM programmes, high-impact shopper marketing, & strong in-store execution. • Oversee new product launches & brand upgrades, supported by digital tools, field enablement platforms, & performance dashboards.

Associate Director , Category (D2C, E-commerce & Retail) at Captain Fresh, Apr 2022 - Feb 2023 · 11 mos, Bangalore Urban, Karnataka, India, • Owned end-to-end performance of an omnichannel fresh foods category spanning digital, retail, and emerging commerce models. • Created GTM playbooks to devlope D2C brands across Retail , Ecommerce and Modern Trade • Focused on improving unit economics and category stability through sharper pricing, promotion, & demand planning frameworks. • Worked closely with data and product teams to improve forecasting accuracy and reduce operational volatility. • Built new growth levers through CRM-led retention, conversational commerce, and optimised customer journeys. • Strengthened cross-functional collaboration to ensure growth remained operationally scalable and execution-ready.

Brand Manager – Product Growth (Furniture) at Pepperfry, Apr 2021 - Mar 2022 · 1 yr, Mumbai, Maharashtra, India, • Led Omni-Channel Furniture Category with $70M in revenue, overseeing portfolio sourcing, category margin, production planning, P&L, and growth marketing for eCommerce and 200 retail stores. • Drove private-label expansion and margin improvement through sharper assortment, merchandising, and pricing strategies. • Managed a team of 2 category managers and 4 associates, driving YoY growth of 34% in eCommerce and 25% in retail. • Partnered with product and tech teams to enhance discovery, display logic, and overall shopping experience. • Drove 45% revenue growth for premium brands with targeted marketing initiatives. • Achieved 63% growth in sofas by introducing strategic pricing, pet-friendly, and recycled fabric collections. • Improved retention and satisfaction by optimising customer cohorts, discount structures, and lifecycle engagement. • Played a key role in launching new collections and brand collaborations, blending creativity with commercial rigour. • Launched India’s first 'Furniture Care Unit' for furniture enthusiasts. • Consulted CII for 'Green Pro Certification' on sustainability initiatives for furniture factories.

Area Sales Manager - Biscuits at Britannia Industries Limited, Feb 2020 - Apr 2021 · 1 yr 3 mos, Mumbai Metropolitan Region, • Channel Business Management– Biscuits and Dairy Category for Ecommerce and Retail Channel at ARR $35 mn (~ 300Cr.) • Pioneered growth at 12% in biscuits, 31% in dairy business in Mumbai city. Led a team of 15 executives and 250 DSRs • Increased Britannia’s Nielsen Market share to 48% from 41% in Mumbai City by strategic market interventions • Revamped Loyalty Program (KATS) improving Target Achievement from 75% to 88% in Mumbai city leveraging AI to calculate rewards payout and improved customer engagement • National Prize winner for leading Balanced Sales Dashboard Score across India – DHRM Contest

Assistant Branch Manager at ITC Limited, Feb 2019 - Feb 2020 · 1 yr 1 mo, Nagpur, Maharashtra, India, • Business Management for Stationery division for $1 mn (~75 Cr.) Stationery business for Central India • Created bulk gifting and customised stationery products thereby achieving additional B2B Revenue of 1 Mn US$ (~10 CR) • Delivered Operating Plan of 75 Crore with a team of 8 associates 1 Area manager with a value growth of 14% YoY • Pioneered ‘Stationery Premier League’ in Central West Region. Achieved the Top 5 position across India.

Education

Business Strategy & Financial Performance, Business Administration and Management, General, INSEAD

MBA, Symbiosis Centre for Management and Human Resource Development