---
title: "Sharmishtha Dash - Head of Marketing in Bengaluru | Tal"
description: "Meet Sharmishtha Dash, Marketing Head @ CloudFiles | Marketing & Branding | Past Amazon, ITC, Uniqlo based in Bengaluru. AI stack includes claude code, claude, and notion."
image: "https://tal.club/meet/sharmishtha-dash/share-image"
---

# Sharmishtha Dash on Tal

## Headline

Marketing Head @ CloudFiles \| Marketing & Branding \| Past Amazon, ITC, Uniqlo

## About

Building marketing from zero and making it count\. Currently Head of Marketing at CloudFiles, where I took the function from a single hire to a four\-person team reporting directly to the founders\. I own go\-to\-market strategy, positioning, and demand generation for a B2B SaaS document automation platform across the Salesforce and HubSpot ecosystem\. Some of what that's looked like: ranking a flagship guide from \#7 to \#1 on Google, building an early Answer Engine Optimization \(AEO/GEO\) practice before most competitors knew the category existed, taking two product lines to \#1 on AppExchange, and growing our company LinkedIn from 900 to 8,000\+ followers\. I write here regularly on B2B SaaS marketing, AEO, and go\-to\-market strategy, sharing what's actually working, not just theory\. Background: MBA in Marketing \(SIBM Bengaluru\), B\.F\.Tech from NIFT, with earlier experience across e\-commerce, apparel production, and digital marketing before moving fully into SaaS\.

## Location

Bengaluru

## AI stack

claude code

claude

notion

openai

ChatGPT

ChatGPT Images

## Work experience

Head of Marketing at CloudFiles, Jul 2023 \- Present · 3 yrs 4 mos, Bengaluru, Built and lead CloudFiles' marketing function from the ground up, scaling from a single founding hire into a high\-performing team reporting directly to the founders\. Own end\-to\-end go\-to\-market strategy, brand positioning, and demand generation for a multi\-product B2B SaaS platform within the Salesforce and HubSpot ecosystem\. Core areas of ownership: Go\-to\-Market Strategy & Product Positioning Demand Generation & Pipeline Growth Competitive Intelligence & Sales Enablement SEO & Answer Engine Optimization \(AEO/GEO\) Brand, Content & Thought Leadership Partnerships & Community Growth Marketing Team Leadership & Function Building Recognized early adopter of Answer Engine Optimization, establishing CloudFiles as a credible voice in an emerging category ahead of market consensus\. Known for translating complex, technical product capabilities into clear, buyer\-facing narratives that drive visibility, trust, and revenue\.

Brand Specialist at Amazon, Jun 2022 \- May 2023 · 1 yr, Bengaluru, Karnataka, India, ▪ Worked on offering dedicated support to Metro Brands to grow with Amazon by identifying and improving key customer inputs for growth ▪ Implemented tailor\-made action plans to boost brands’ performance by monitoring success metrics on a daily basis and by collaborating with key retail functions – Marketing & communications \(CRM\), running campaigns on social media, Brand management, Vendor Management etc\. ▪ Key focus areas: Brand building, Stakeholder management, digital marketing, customer experience & communication, Demand generation, Business advice, Catalogue quality and ensuring availability

Market Research Intern at Aditya Birla Fashion and Retail Ltd\., Apr 2022 \- May 2022 · 2 mos, Bengaluru, Karnataka, India, Carried out secondary research and analysis of major D2C fashion and lifestyle brands across marketplaces\.

Digital Marketing Operations Intern at Zivame, Nov 2021 \- Jan 2022 · 3 mos, Bengaluru, Karnataka, India, Responsible for maintaining Zivame website, M\-site and App \(Android, IOS\) \- including offer & themes changes, stock update, coupon creation\. Scheduling and managing Push notifications, SMS, E\-mailers Data analysis based on performance and CTR of various offers, themes, categories and products Platforms\- Madmin, Magento, Jenkins, Zivame CMS, Netcore, Vilpower, Branch, Webengage, Google Analytics, Localytics etc\.

Business Development Intern at Urban Company, Jul 2021 \- Aug 2021 · 2 mos, Bengaluru, Karnataka, India, Responsible for business development in the recharges funnel for premium category Spa and Massages for men in multiple cities\.

## Education

Master of Business Administration \- MBA, Marketing, Symbiosis Institute of Business Management \(SIBM\) Bengaluru

Bachelor of Fashion Technology, Apparel Manufacturing, National Institute of Fashion Technology, India

[View the original profile](https://tal.club/meet/sharmishtha-dash)

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