Headline

Marketing Head @ CloudFiles | Marketing & Branding | Past Amazon, ITC, Uniqlo

About

Building marketing from zero and making it count. Currently Head of Marketing at CloudFiles, where I took the function from a single hire to a four-person team reporting directly to the founders. I own go-to-market strategy, positioning, and demand generation for a B2B SaaS document automation platform across the Salesforce and HubSpot ecosystem. Some of what that's looked like: ranking a flagship guide from #7 to #1 on Google, building an early Answer Engine Optimization (AEO/GEO) practice before most competitors knew the category existed, taking two product lines to #1 on AppExchange, and growing our company LinkedIn from 900 to 8,000+ followers. I write here regularly on B2B SaaS marketing, AEO, and go-to-market strategy, sharing what's actually working, not just theory. Background: MBA in Marketing (SIBM Bengaluru), B.F.Tech from NIFT, with earlier experience across e-commerce, apparel production, and digital marketing before moving fully into SaaS.

Location

Bengaluru

AI stack

claude code

claude

notion

openai

ChatGPT

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Work experience

Head of Marketing at CloudFiles, Jul 2023 - Present · 3 yrs 4 mos, Bengaluru, Built and lead CloudFiles' marketing function from the ground up, scaling from a single founding hire into a high-performing team reporting directly to the founders. Own end-to-end go-to-market strategy, brand positioning, and demand generation for a multi-product B2B SaaS platform within the Salesforce and HubSpot ecosystem. Core areas of ownership: Go-to-Market Strategy & Product Positioning Demand Generation & Pipeline Growth Competitive Intelligence & Sales Enablement SEO & Answer Engine Optimization (AEO/GEO) Brand, Content & Thought Leadership Partnerships & Community Growth Marketing Team Leadership & Function Building Recognized early adopter of Answer Engine Optimization, establishing CloudFiles as a credible voice in an emerging category ahead of market consensus. Known for translating complex, technical product capabilities into clear, buyer-facing narratives that drive visibility, trust, and revenue.

Brand Specialist at Amazon, Jun 2022 - May 2023 · 1 yr, Bengaluru, Karnataka, India, ▪ Worked on offering dedicated support to Metro Brands to grow with Amazon by identifying and improving key customer inputs for growth ▪ Implemented tailor-made action plans to boost brands’ performance by monitoring success metrics on a daily basis and by collaborating with key retail functions – Marketing & communications (CRM), running campaigns on social media, Brand management, Vendor Management etc. ▪ Key focus areas: Brand building, Stakeholder management, digital marketing, customer experience & communication, Demand generation, Business advice, Catalogue quality and ensuring availability

Market Research Intern at Aditya Birla Fashion and Retail Ltd., Apr 2022 - May 2022 · 2 mos, Bengaluru, Karnataka, India, Carried out secondary research and analysis of major D2C fashion and lifestyle brands across marketplaces.

Digital Marketing Operations Intern at Zivame, Nov 2021 - Jan 2022 · 3 mos, Bengaluru, Karnataka, India, Responsible for maintaining Zivame website, M-site and App (Android, IOS) - including offer & themes changes, stock update, coupon creation. Scheduling and managing Push notifications, SMS, E-mailers Data analysis based on performance and CTR of various offers, themes, categories and products Platforms- Madmin, Magento, Jenkins, Zivame CMS, Netcore, Vilpower, Branch, Webengage, Google Analytics, Localytics etc.

Business Development Intern at Urban Company, Jul 2021 - Aug 2021 · 2 mos, Bengaluru, Karnataka, India, Responsible for business development in the recharges funnel for premium category Spa and Massages for men in multiple cities.

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management (SIBM) Bengaluru

Bachelor of Fashion Technology, Apparel Manufacturing, National Institute of Fashion Technology, India