Headline

I Help D2C Brands Fix Their Stack | 10+ Years in Payments & eCommerce | D2C Growth | Checkout · PG · Logistics | Consultant & Builder | Ex-Cashfree, Paytm

About

Most people see D2C growth. I see the four silent killers behind it - 1. PG drop-offs, 2. Logistics chaos, 3. Checkout abandonment and 4. Untracked Marketing Spend. I've spent a decade of experience inside India's payments infrastructure - from onboarding merchants at Paytm to managing enterprise GMV portfolios worth thousands of crores at Cashfree. I've been in the room for CXO-level deals, API integration conversations, and compliance cycles that most founders never see coming. Today I consult with D2C brands and fintech on payments, checkout, and growth infrastructure - and I'm building something in stealth that addresses a fractional problem. If you're a D2C founder dealing with any of this - I will definitely try to help wherever I can. Please DM me. 📍 Bengaluru | Open to consulting engagements across India.

Location

Bengaluru

AI stack

elevenlabs

gemini

lovable

openai

perplexity

sora

Work experience

Fintech & D2C Consultant at Self Employed, Apr 2026 - Present · 7 mos, Bengaluru, Working with fintech platforms and D2C brands on payments, checkout, and commercial growth. → Payment gateway evaluation, MDR negotiation, and PG switch advisory for D2C brands → Checkout conversion consulting - identifying and fixing drop-off points across the purchase funnel → Merchant acquisition strategy and D2C brand partnership development for Shopify-native products → Enterprise BD frameworks - pipeline structuring, outreach playbooks, and deal negotiation support → Go-to-market consulting for early-stage fintech and payments products entering the Indian market

Building and Consulting at Stealth D2C Venture, Jan 2026 - Present · 10 mos, Bengaluru, Something is broken in how D2C brands in India manage their core stack — and I'm building the fix. Early stage. Stealth. Not ready to talk about it yet. What I can tell you: I'm talking to D2C founders every single day - understanding where brands between ₹10Cr and ₹100Cr GMV actually bleed, before building the solution. If you're a founder at that stage - I want to hear from you before I build, not after. DMs open.

Manager-Enterprise Business at Cashfree Payments, Apr 2025 - Jan 2026 · 10 mos, Bengaluru

Assistant Manager - Enterprise Business at Cashfree Payments, Aug 2024 - May 2025 · 10 mos, Bengaluru, Karnataka, India

Assistant Manager at Cashfree Payments, Jun 2022 - Aug 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Spearheaded new revenue acquisition and account management. • Implemented cross-selling and up-selling strategies to amplify GMV wallet share. • Exceeded sales targets by 150% across three consecutive quarters in 2022-2023. • Recognized with the "Going Extra Mile" award in April 2023. • Awarded Best Performer in 2024 for "Customer Obsession"

Team Lead at Paytm, Jun 2021 - Jun 2022 · 1 yr 1 mo, Noida, Uttar Pradesh, India, • Orchestrated end-to-end onboarding for SMBs onto the Payment Gateway. • Demonstrated product efficacy, managed compliance, and conducted risk assessments. • Managed Pan India account activation and customer relationships.

Education

Post Graduate Diploma in Management, International Business, Institute of Management Technology, Ghaziabad

Bachelor of Arts (B.A.), programme, Mahatma Gandhi University, Keralam

Public links

altruistspace.com: https://altruistspace.com/s/t3peil