Headline

Growth & Product Strategy | AI, Consumer & Digital Products | IIT KGP | GX’26

About

Hi! I'm Sharbani, a SPM with 6+ years across early-stage startups and established consumer and financial businesses. I enjoy ambiguous problems: figuring out what to build, why it matters, and how to get it from idea to something people actually use. Recently, I worked at Outie, a NYC-based social discovery startup, where I've taken the product from pre-launch to 6.5K+ onboarded users - building the 0→1 discovery and recommendation experience, the social planning layer, the measurement system, and running growth and strategy end-to-end. Previously, I spent ~3 years at Apollo 24|7, working on consumer healthcare products across web and app, and before that worked in financial services at Citi. I’m a proud alumnus of IIT Kharagpur (Class of 2020). Personally, I’m an extroverted soul with a deep love for art, writing, reading, exploring new places, and learning something new every day. If our interests align, feel free to connect! "Live it Up!"

Location

Greater Bengaluru Area

AI stack

claude

lovable

notebooklm

notion

ChatGPT

Wispr Flow

Work experience

Senior Product Manager at Studio Management, May 2025 - Oct 2026 · 1 yr 6 mos, New York, United States, Created Outie (0 to 1) - a product that helps you find the best things to do in your city and the right people to do them with. Owned the roadmap, strategy, research, analytics, design, and growth experiments. - Took Outie from pre-launch to 10K+ sign-ups, 7.5K+ onboarded users, ~30% activation rate and ~12% W4 retention - Built AI-powered personalised recommendation engine using LLM-generated event-quality scores, user preferences, relevance, proximity and behavioural signals. | An agent that automated Instagram posting, saving about 4-5 man hours. | A personalised chatbot that answered all your questions on things to do in your city - Drove acquisition through Meta Ads and landing-page optimisation, reaching ~$3 per signup and ~25% landing-page CTA conversion. - Launched the social layer including contact sync, friend activity feed, group Outings, creating the main word-of-mouth loop: ~100 outings and 1.5K+ invite page visits in 6 weeks

Product Manager (Doctor Consultations) at Apollo 24|7, Apr 2023 - Apr 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Bridging the gap between doctors and patients, one digital interaction at a time! - Improved monthly organic traffic by 11% YoY on the website through product-led Search Engine Optimisation - Increased total appointments by 27% YoY through new feature implementations and continuous UI/UX improvements - Led the doctor app and web product, driving cross-pollination initiatives and improving engagement and UI/UX - Led a team of 11, aligning OKRs with product strategy and business goals, resulting in ~6% YoY growth in revenue

Product (Digital Therapeutics) at Apollo 24|7, Jun 2022 - May 2023 · 1 yr, Bangalore, Built Digital Therapeutics to reverse chronic ailments using lifestyle changes - Increased ~60% efficiency for doctors and clinicians by building Care Connect, a B2B SaaS Care Management Product - Achieved 17% WoW incremental retention by launching a personalized diet logbook and calorie calculator for diabetes

Senior Business Analyst (Pricing) at Citi, Jan 2022 - May 2022 · 5 mos, • Analyzed client's behaviour towards 5 products to develop an efficient package-based pricing model across APAC market

Business Analyst (Pricing) at Citi, Aug 2020 - Jan 2022 · 1 yr 6 mos, Bangalore Urban district, India, • Strategized and implemented repricing across 3 APAC countries and 10+ products increasing revenue by ~USD 2MM in 2021 • Created a robust Python automation to track the impact of repricing and monitor the behaviour of clients after repricing • Analyzed the client portfolio for APAC region of Citi's Commercial Bank (CCB), later used by business for acquisition, cross-selling & reducing attrition

Founding Team at GrowthMart, Dec 2019 - Jul 2020 · 8 mos, India, • Handled the Social Media Marketing of GrowthMart which is a platform for quality freelancers to network, learn and earn. • Built and managed an online community of ~1k freelancers on Slack Status: Acquired by QSet

Co-Founder at SQR Meals, Mar 2019 - Dec 2019 · 10 mos, Greater Kolkata Area, SquareMeals provide meaningful employment to orphaned youths and means of a healthy lifestyle to construction workers. This is to achieve our larger goal of supporting the socioeconomic integration of orphans as well as improving the productivity of daily labourers. • Established collaborations with NGOs to get 120+ orphaned youth on board and conducted a pilot program reaching 15+ workers • Created a B-Plan with 1.5 years breakeven and was shortlisted to present it at the Hult Prize South-East Asia Regional Finals 2019 Status: Inactive Reason: Capital intensive, too many stakeholders, lacks network effect and not scalable.

Education

Integrated M.Sc, Humanities & Social Sciences, Indian Institute of Technology, Kharagpur

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