Headline

Techno-Functional Leader | Enterprise Salesforce Transformation | Trusted CXO Advisor | Driving Customer Experience & Digital Growth

About

Over the past 16+ years, I’ve helped global enterprises transform customer experience at scale by aligning technology, strategy, and people. I specialize in Salesforce-driven enterprise transformations, guiding CXOs and cross-functional teams through complex change—balancing platform governance, adoption, and innovation. Highlights include: • Delivering Customer 360 visibility and adoption gains across 20+ markets globally. • Modernizing DevOps & release practices, accelerating time-to-market while reducing costs. • Upselling and embedding new Salesforce innovations to drive productivity and data-driven engagement. • Mentoring high-performing teams, improving retention and building future leadership pipelines. I thrive at the intersection of strategy and execution, translating ambitious business goals into scalable, future-proof digital experiences.

Location

Bengaluru

AI stack

antigravity

claudecode

Work experience

Engineering Director at American Express, Jan 2024 - Present · 2 yrs 8 mos, Bengaluru, Karnataka, India, Led delivery and strategic evolution of 15+ Salesforce applications across 10+ orgs, ensuring platforms are resilient, scalable, and aligned with enterprise priorities. Directed 3 engineering teams supporting core business functions in a multi-org environment, driving adoption, efficiency, and business value. Negotiated $1M+ in annual license savings through SELA agreement review while right-sizing platform usage across the enterprise. Championed adoption of Salesforce innovations—Sales Account Plans, Action Plans, Next Best Actions—to enhance productivity and data-driven engagement. Optimized team structure and talent retention, increasing colleague-to-contractor ratio and strengthening succession planning. Built vendor partnerships to align delivery with business KPIs and reduce operational overhead. Embedded security, compliance, and audit readiness across application lifecycle in collaboration with InfoSec and Risk teams. Served as trusted advisor to product owners and stakeholders, guiding platform strategy, governance, and transformation initiatives.

Senior Manager, Product Management (Adoption Initiatives) at Salesforce, Aug 2023 - Jan 2024 · 6 mos, Bengaluru, Karnataka, India

Product Manager, Salesforce Industries at Salesforce, Mar 2022 - Jul 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India, In this role, I am the product evangelist ensuring that the product's adoption grows. I collaborate with various functions to ensure that we have the right documentation, the right enablement content (Guided setups, trial orgs), drive enablement sessions. I own the adoption initiatives for Salesforce's 2 emerging products - Net Zero Cloud & Loyalty Management

Program Architect at Salesforce, Oct 2018 - Mar 2022 · 3 yrs 6 mos, Bengaluru, Karnataka, India, I worked as a Trusted Advisor to some of our largest Enterprise customers. I drove engagements that spanned across recommending the right CI/CD approaches, the right development paradigm (scratch orgs v/s sandboxes), the right automation frameworks etc. I leveraged my skills as an Application Architect and System Architect to guide customers & partners throughout the implementations.

Technology Lead, NSW at System Partners, Sep 2018 - Oct 2018 · 2 mos, On-site, Main Responsibilities: 1. People manager + mentor to new members to the team 2. Individual contributor on Salesforce projects - played the role of a Technical architect & also helped out with RFPs

Salesforce Technical Architect at System Partners, Aug 2017 - Aug 2018 · 1 yr 1 mo, On-site, Main Responsibilities: Led Stream of work for a major Salesforce program. I worked as a sub-contractor for Salesforce Team lead for a bunch of devs + QA from Appirio Worked closely with Architects from Salesforce to deliver Salesforce's largest implementation in Australia (at the time)

Senior Technical Consultant at System Partners, May 2016 - Jul 2017 · 1 yr 3 mos, Sydney, Australia, Responsibilities: Salesforce development Designing scalable solutions Project Delivery Client Bliss

Project Manager at ET Marlabs (formerly Extentor Tquila), Nov 2014 - Feb 2016 · 1 yr 4 mos, Bengaluru Area, India, Key Responsibilities • Project Management • Technical & Business Consulting • Business Analysis • Project Delivery • Team Building Projects 1. CEAT : Driving the Salesforce implementation for CEAT Tyres(RPG Group) across 4 Business Units. Helping CEAT improve their sales and service productivity by implementing key business drivers on the salesforce platform like: • Daily Route Planning • Monthly Sales Planning • Integrating SAP with Salesforce • Enabling field force with an online/offline hybrid app. 2. ClosetFactory (U.S.A) • Migration of Closetfactory’s partner portal users to partner communities. • Providing consulting on usage & adoption of chatter, Salesforce Ideas • Personalizing Closetfactory’s salesforce org to match their branding 3. Cleartrip • Consulting engagement to study existing salesforce implementation • Suggested changes in architecture that would help Cleartrip manage their data storage better, ensure there is no data loss and identify gaps in current integration process • Solution architecture : better ways to implement salesforce to meet cleartrip’s needs

Team Lead at ET Marlabs (formerly Extentor Tquila), May 2013 - Oct 2014 · 1 yr 6 mos, Bangalore, Working with a bunch of inspired people to deliver projects in Australia. Interacting with clients, front-end sales & pre-sales folks in Australia and delivering projects remotely. Have successfully completed 10+ projects over a span of 7 months

Senior Developer at ET Marlabs (formerly Extentor Tquila), May 2012 - Apr 2013 · 1 yr, Bengaluru Area, India, 1. Designing and developing solutions on force.com platform. 2. Integrating with mobile apps using REST API. 3. Customer engagement - discussions with customers to gather their requirements and expectations.

Application Software Engineer at Akamai Technologies, Mar 2011 - May 2012 · 1 yr 3 mos, Bengaluru Area, India, 1. Developed apps on Force.com platform for internal teams 2. Engaged end users to help improve their experience 3. Key resource in troubleshooting problems

Assosciate Software Engineer at Akamai Technologies, May 2010 - Mar 2011 · 11 mos, 1. Developed 2 solutions on the Force.com platform 2. Worked on Cast Iron, a cloud based ETL tool 3. As part of the solutions, developed skills on Apex, Visualforce and SOQLs

Education

Bachelor of Engineering - BE, Information Technology, RV College of Engineering

B.E, ISE, RV College of Engineering