About
For a long time, I didn't post anything. Not because I had nothing to say. I had plenty. It's just that I was still figuring out my own story. I was the ambitious one. Top of my class, certain I'd build a career in urban planning. Then life didn't go in a straight line, and for a while that felt like failure, like I'd lost the plot I was supposed to be following. What I've realised is that the detour was the plot. Today I help founders turn complex, messy businesses into clear visual stories, mostly through investor decks. I sit with them, understand what they're building, find the one idea that has to land, and make it impossible to miss. The reason I love this work is personal. I know what it feels like to be in the middle of chaos and have to fight your way to clarity. Helping a founder find the clear, confident version of their story feels a lot like the thing I had to do for myself. There's something I find genuinely inspiring about founders. People building something from scratch, with conviction, often before the world can even see it yet. I've done a smaller version of that with my own path, and it's why this work has never really felt like a job. So I'm done hiding. I'm going to start sharing the work, the thinking, and the stories behind it. If you're a founder trying to make sense of your own story, I'd love to help you find the clarity in it.
Work experience
Brand & Communication Strategist (Freelance) at Freelance, Feb 2026 - Present · 6 mos, Remote
Communication Strategist at Deck Rooster, Feb 2024 - Jan 2026 · 2 yrs, Remote
Associate at Urban Innovation Lab, Sep 2023 - Dec 2023 · 4 mos, Bhopal, Madhya Pradesh, India
Program Analyst at Socratus Foundation for Collective Wisdom, Aug 2022 - Aug 2023 · 1 yr 1 mo, Hybrid, • Urban Planning Research and ward mapping for the project ‘Namma ward Namma Dhwani’ • Support in Project management, interaction, and communication with partners and stakeholders. • Organisation’s Tool Documentation of all the Convenings.
Junior Fellow at Socratus Foundation for Collective Wisdom, Aug 2022 - May 2023 · 10 mos, Bengaluru, Karnataka, India
Intern at Town and Country Planning Organization, Jun 2021 - Aug 2021 · 3 mos, New Delhi, Delhi, India, Research on land readjustment practices in various Countries and contribution towards critical analysis of legislative provisions required for Land Readjustment, processes, and stakeholders participation
