Headline

Growth & Revenue Leader| Fintech & D2C platforms |Ex Western Union | Ex MasterCard | Scaling Digital Businesses

About

I have spent over two decades exploring the ever-evolving worlds of technology and marketing across four continents. A simple yet powerful passion drives my journey: I connect consumers with innovative solutions that truly enhance their lives. From my early days at Tata Consultancy Services to my current role as Chief Marketing Officer at NewJaisa Technologies, I had the privilege of navigating diverse markets and cultures that shape my approach to marketing strategies. At NewJaisa Technologies, I proudly lead our mission to deliver quality-checked refurbished electronics directly to consumers. This role allows me to combine my love for technology with my commitment to making quality products accessible at affordable prices. It’s rewarding to see how our work impacts customers’ lives positively—whether it’s helping them save money or providing them with reliable tech solutions. Within just one year of stepping into this role, we achieved a remarkable 150% increase in market share. During my time at Western Union, I spearheaded the digital transformation of our retail-led cross-border remittance business. By providing an omnichannel experience, we extended our reach —resulting in a 120% increase in customer acquisition. Watching the numbers grow while knowing it translates into real-world benefits for people around the globe was incredibly fulfilling. In my earlier career at Mastercard, I played a part in establishing ECS as global leader in digital payment processing solutions. Revenue increased 5X and customer base expanded to 150+ across 4 continents. Collaborating with an exceptional team, we launched world-class products that transformed how businesses handle transactions—an experience that highlighted the value of thinking on your feet and driving innovation in fast-paced environments Outside of work, I enjoy keeping up with technology trends and engaging with communities interested in digital marketing innovations. If you’re looking to connect about growth strategies or share insights on marketing trends, feel free to reach out via email at sharad@newjaisa.com Skills: Digital Marketing Strategy | Go-To-Market Planning | Cross-Border Remittances | E-Commerce | Brand Management | Consumer Insights | Team Leadership | Payments | Omnichannel Marketing

Location

Bengaluru

AI stack

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Work experience

Chief Marketing Officer | D2C Strategy | Omnichannel Expansion | Brand Strategist at NewJaisa Technologies, Jul 2023 - Present · 3 yrs 3 mos, Bengaluru, Karnataka, India, * Spearheaded the transformation of NewJaisa Technologies into India’s largest refurbished electronics brand, achieving a 150% increase in market share within the first year of leadership. Won Multiple Awards * Led the company through a successful IPO, strengthening brand positioning and stakeholder engagement, which played a key role in achieving 7X oversubscription during the offering. * Established and scaled D2C, B2B, and offline retail channels from inception to generate over $10 million in multi-channel revenue growth within 18 months. Increased market share on Amazon and launched on additional ecommerce marketplaces * Built and managed a cross-functional team of 50+ professionals across Growth, Creative, UI/UX, Inside Sales, Content, Social and Performance marketing to drive customer acquisition efforts that resulted into double digit ROAS and 1000% Revenue growth * Conceptualized and implemented procurement through ITAD, built relationships with 50+ large corporates and reduced procurement costs by 10% * Implemented advanced marketing technology solutions that improved lead attribution accuracy by 50%, optimizing ROI across all marketing channels for better resource allocation.

Leader- Digital Go To Market - APAC | Digital Strategy | Market Expansion | P&L Ownership at Western Union, Apr 2022 - Jul 2023 · 1 yr 4 mos, Mumbai, Maharashtra, India, - Relaunched all digital markets across APAC on new platform improving acquisition by 40% and retention by 20% leading to a 30% YoY revenue growth -Activated consumer led pricing strategies to accelerate customer acquisition and improve margins -Launched omnichannel experience at our retail locations

Leader - Digital Go To Market, South East Asia & South Asia | Digital Transformation | P&L Owner at Western Union, Jan 2020 - Apr 2022 · 2 yrs 4 mos, Mumbai, Maharashtra, India, -Led digital transformation of retail led cross-border remittance business -product, pricing, customer experience and consumer journeys -Build and activate digital partnerships with e-commerce players, telecom operators, wallets, large format retailers for extending business beyond traditional C2C remittance business -Launching, managing and optimizing full funnel acquisition and retention campaigns for digital money transfers online (SEO, Search, Programmatic, Video, Social, Influencer Marketing) and offline (TV, Radio OOH, BTL)

Head - Marketing South Asia & Indo-China | Retail Distribution | Branding | Digital Channels at Western Union, Jan 2018 - Nov 2020 · 2 yrs 11 mos, Mumbai Area, India,  Grow traditional retail business by expanding retail footprint, launching alternate channels – ATMs, Kiosks, Wallets and digitizing retail journeys  Manage, nurture and expand largest Western Union retail network – 150+ distribution partners(unorganized retail aggregators, large organized retail chains, banks, post offices, NBFC, NGOs (150+) and 175,000+ physical locations in 11 countries through impact points, POS visibility, schemes & promotions to retain top of mind at network level  Retain Western Union brand at top of consumers mind through brand campaigns, festival calendar execution, efficient promotions, celebrity endorsements (Shahrukh Khan) and global sports partnerships (Liverpool)  Enhance Western Union’s corporate reputation with key stakeholders - regulators, government, partners, community and consumers, build thought leadership and implement WU Foundation CSR initiatives  Partner with various global and regional teams including brand, Digital, Content, SEO, Social, Loyalty/CRM, product and engineering to implement various global/regional initiatives  Manage marketing agencies -Creative, Digital, Media, Activation, Market Research and PR through complete cycle - briefing, development, execution up to monitoring effectiveness.  Creating and managing cohesive teams across cross-functional and global matrix organizations across the region.

Head- Marketing & Alliances | Product Marketing | Channel Marketing | Public Relations at Mastercard, Apr 2010 - Aug 2014 · 4 yrs 5 mos, Mumbai Area, India,  Part of ECS exec team, established ECS((Acquired by MasterCard in 2014)) as a global leader in digital payment processing solutions with best in class offerings across the payments value chain -Issuing, Acquiring and Risk & Fraud Management  Manage and own key programs/campaigns, including leveraging insights and intent analysis, competitive intelligence, Account Based Marketing, Social selling, Sales enablement, Pipeline Management, Value proposition development, across regions- APAC, MEA, Europe and channels (1) Digital – Website, SEO, Social, Email, (2)Offline - Analyst/Influencer programs, Customer User groups, Trade Shows, Webinars/Seminars.  Collaborate with sales/account team for bid management – solution /product presentation, program design and cross-selling opportunities, product team for product roadmap/enhancements/launches,  Preparing and delivering marketing material and other presentation materials to internal and external audiences; including product brochures, whitepaper, case studies, demos, launch packages, sales training kits  Global responsibility for defining strategy, developing and driving partnerships with (1) global/local card networks –Visa, American Express, Rupay (2) Technology vendors - Oracle, HP, IBM (3) ISV – ReD, CustomerXPS (4) Consultants – PWC, KPMG, Accenture (5) SI – TCS, Infosys, Capgemini, LogicaCMG (5) Channel resellers across the globe (6) Analysts – Gartner, IDC, Forrester, PayX (7) Industry associations – Nasscom, IAMAI, ATMIA

Head Business Development - Africa | Account Management | Partnerships | B2B at Electracard Services, Apr 2010 - Mar 2011 · 1 yr, Mumbai Area, India, •Execute direct and channel partner sales models for advanced Payment software applications. Signed 10+ Channel Partners. •Interface directly with top-level executives, negotiate high-dollar contracts, and coordinate implementation. Manage accounts and orchestrate post-sale professional services and resources. Built a pipeline of $4M and closed $1.2M revenue

Client Relationship Lead/Product Line Manager/Solutions Architect at Tata Consultancy Services, Aug 1999 - Mar 2009 · 9 yrs 8 mos, Mumbai Area, India; Dallas, TX USA, -Directed product lifecycle management and marketing activities for Wireless product suite. Managed team responsible for defining future product requirements, identifying emerging technology trends. -Championed outsourcing of product development to India by identifying partnership areas, defining transition roadmaps and implementing governance model. -Won a $2M project to integrate a third party protocol stack and increased revenues from customer by 25% YOY

Education

MBA, Marketing, Strategy, Indian Institute of Management, Calcutta

Executive Education(Upgrad), Executive Program in Strategic Digital Marketing , Digital Marketing, Cambridge Judge Business School