Headline

Marketing & Growth Leader I D2C I E-Commerce I Marketplaces & Quick Commerce I Open for Opportunities

About

Currently exploring senior marketing leadership roles in D2C, e-commerce, or high-growth consumer brands. Open to connecting — feel free to reach out. I have ~11 years of experience in Digital Marketing and traditional Marketing. At the forefront of Sri Sri Tattva's marketing initiatives, transformed the brand's D2C business landscape, took ownership of the P&L. At Sri Sri Tattva, achieved a 35% increment in revenue and decreased the CAC by 42%. With a knack for innovative growth strategies, I've honed a proficiency in marketing strategy and online marketing, as demonstrated in the previous role at Stockal where I significantly reduced CAC and boosted account openings. My expertise lies in formulating and executing strategy and execution that not only captivate but also convert, thanks to a deep understanding of user acquisition and retention. I love how AI is helping to reduce the delivery time and optimizing the efficiency.

Location

Greater Bengaluru Area

AI stack

elevenlabs

gemini

grok

meta

openai

ChatGPT

Work experience

Marketing and Growth at Sri Sri Tattva, Apr 2023 - Present · 3 yrs 5 mos, Bengaluru, Karnataka, India, I am managing end-to-end Marketing and Growth for the Brand. Responsible for D2C PnL.

Senior Marketing Manager at Stockal, Feb 2022 - Oct 2022 · 9 mos, Bengaluru, Karnataka, India, Digital Marketing Lead- User Acquisition, Retention, and Brand Marketing Reduced CAC by 42% and increased no. of accounts opened by 38% MOM Improved ROAS by 56% Set up Attribution and Marketing Analytics. Identified data and reporting issues and solved Introduced Affiliate Marketing and partnered for incremental growth. Managed SEO/ASO to increase traffic, improve the website score, and improve the App ratings. Platforms and tools used- Google, Facebook, Social Media, LinkedIn, Quora, Clevertap, Appsflyer, SemRush, Tableau

Senior Marketing Manager at DailyRounds / Marrow, Mar 2021 - Feb 2022 · 1 yr, Bangalore Urban, Karnataka, India

Marketing Manager at Rapido, Mar 2020 - Nov 2020 · 9 mos, Bangalore Urban, Karnataka, India, Performance Marketing, Affiliate Marketing Brand Marketing, Alliances and Partnership, B2B Marketing

Marketing Manager at Zoomcar, Oct 2018 - Mar 2020 · 1 yr 6 mos, Bengaluru, Karnataka, India, Responsible for scaling up business and make Zoomcar most preferred Brand in Self Drive rental and Subscription business. Managing the portfolio/function like Marketing and Business Analytics, Performance Marketing, Branding and Media. Ownership of Performance Marketing, ATL/BTL, Affiliates and Alliance & Partnership. Managing multiple agency and vendors to successfully planning and implementing various media efficiently, aligned with Business objective. ZAP Subscribe ATL: Launched a massive 360 campaign around “Buying a car is out, Zap Subscribing is in” across mediums in 2018 and moved mind measures by 33 pp Social campaigns : Successfully executed campaigns like #GharGharGaadi #LoveYouBack and #CycleOfLove in 2019 Successfully planned and implemented multi media campaigns in cities like Hyderabad, Bangalore, Kolkata, Delhi etc to solve the demand issues. Won 10 awards across different platforms like IAA,IAMAI,Times Award ,ACEF, Maddy's, MMMA,CIDCA etc for successful media campaigns.

Education

PGDM, Marketing Management, IMS, Ghaziabad

Achieved Engineering Degree( B.Tech, Electronics and Communication Engineering, uptu