Headline

Consumer Insights | Brand Strategy | Market Research

About

An accomplished Insights professional with over 17+ years of experience both in the agency as well as client side. At present Consumer Insights lead for a cluster of SBUs within ITC foods ( Biscuits & Cakes | Chocolates | Dairy & Juices | Noodles | New Categories) providing strategic insights led guidance to brands such as Yippee!, Sunfeast, Bnatural, Aashirvaad Svasti etc. Strong domain expertise across research techniques – Segmentation, Communication research, Brand health trackers, Retail audits/Consumer panel, Simulated test markets, Proposition/Concept /Pack test , Qualitative deep dives, Brand Ethnography studies, Brand Equity studies, Pricing studies, Neuro testing etc. Keen interest in behavioral economics and newer ways of doing research (constantly piloting new techniques :1st party / 3rd party data collection methodology , Replacing traditional diary data using chatbots, Realtime dashboard creation for E-com etc.) Specialities : Consumer Insights, Consumer Behaviour, Segmentation, Brand Health Tracker, Brand Strategy, Team Management , Portfolio Strategy, Concept development and testing

Location

Bengaluru

AI stack

claude code

gemini

meta

ChatGPT

Microsoft Copilot

Work experience

General Manager - Consumer Insights at ITC Foods Limited, Jul 2017 - Present · 9 yrs 4 mos, Bangalore, Consumer Insights lead for Sunfeast, Dark Fantasy, Yippee!, BNatural, Fabelle in ITC Foods

Associate Director Insights and Innovation at AB InBev India, Nov 2016 - Jul 2017 · 9 mos, India, Consumer Insights and Product Innovation lead for the BU - handled brand insighting as well as Innovation (new product development) for ABInbev for their entire brand portfolio (which included Global Brands: Budweiser, Corona etc. and local power brands Haywards 5000 etc.)

General Manager Insights at SABMiller (AB Inbev), Jul 2011 - Dec 2016 · 5 yrs 6 mos, Bangalore, Country Insights lead for SAB Miller, Some of the key accomplishments : - Segmentation to identify future trends, growth opportunities which formed the 3-year strategic road plan for the BU - Marketing Mix modeling study to identify challenges for the biggest market in India and design the action plan to address it in consultation with other stakeholders - Cross functional exposure through multiple engagements a. Finalizing trade terms for the biggest market in India b. Providing inputs to Innovation and Brand team during brand launches c. SPOC for compiling and writing out Quarterly Commercial Review

Insights Director Kantar at Kantar, Oct 2005 - Jul 2011 · 5 yrs 10 mos, India, Consumer Insights Agency SPOC for various key BAT end markets ( South Africa, Turkey etc.) and worked on various Global researches for BAT - Championed Segmentation and Portfolio strategy development

Executive Trainee at ICICI Bank, 2005 - 2005 · Less than a year

Education

MBA, Marketing, IISWBM

BA, Economics, Jadavpur University