Headline

B2B Product Content Marketer | Organic Growth & SEO for SaaS | Ex-HiLabs

About

Do you want your content to engage, perform, and actually drive growth? I'm a B2B content marketer and brand storyteller who partners with product teams to turn complex SaaS features into messaging that actually moves growth. Most recently, I worked in B2B healthcare AI at HiLabs, focused on content, SEO, and organic growth. With a foundation in psychology and innovation, I bring a human-centered lens to marketing—understanding not just what resonates with an audience, but why. A few things I've done along the way: • Boosted organic search visibility on high-intent keywords through targeted SEO content • Scaled a B2B SaaS LinkedIn page by 30%+ through consistent organic strategy • Coordinated content across a multi-product portfolio, working cross-functionally up to leadership level What I bring to the table: • Content & Product Strategy — translating features into narratives that drive buyer action • Organic Growth & SEO — scaling reach without paid spend • Cross-Functional Collaboration — working directly with product, engineering, and design Endlessly curious, always learning, and happiest when strategy meets hands-on execution. If you're working on B2B growth, content strategy, or product marketing, let's connect!

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

metaai

notebooklm

Figma Make

Work experience

Content Marketing Specialist at HiLabs, Nov 2025 - Apr 2026 · 6 mos, Bengaluru, - Improved organic search visibility on high-intent keywords through targeted SEO content. - Built 14 blogs, 3 case studies, and 3 whitepapers, translating product features into buyer-ready messaging, supporting portfolio-wide lead generation. - Scaled LinkedIn following by 30%+ and grew content impressions in 4 months through consistent organic strategy. - Coordinated a creative team and an external agency across HiLabs' 6-product portfolio, with visibility up to C-suite leadership. - Informed content and agency spend decisions; built content SOPs adopted org-wide and partnered with Engineering to time messaging with feature releases.

Content Experience Manager at Northstarz.Ai, Apr 2025 - Jul 2025 · 4 mos, Bengaluru, Karnataka, India, - Joined as part of the founding team, focused on telling the Northstarz.Ai brand story through content, digital channels, and user-focused storytelling. - Drove a 37% increase in LinkedIn followers in 3 months through 30+ original posts (carousels, videos, and thought leadership articles), significantly boosting brand visibility and engagement. - Conducted UX research and stakeholder interviews to inform content strategy and enhance product positioning. - Managed the company’s social media channels, expanding digital presence and engaging new audiences. - Redesigned and optimized the company’s WordPress blog, improving user experience and SEO, and authored 2 long-form blog articles per month. - Led landing page copywriting for a major GTM revamp (under development), aligning messaging with business goals and user needs. - Developed and executed content calendars, lead-gen campaigns, and multi-channel communications (newsletters, emailers, ad-copies, employer branding).

Lead, Communications & Outreach at AssisTech Foundation (ATF), Oct 2024 - Mar 2025 · 5 mo, Bengaluru, Karnataka, India, - Developed and executed comprehensive communication collaterals to enhance ATF's visibility, brand positioning, and outreach, resulting in over 121% increase in social media engagement and 35% growth in followers. - Created engaging content across platforms (social media, website, monthly newsletters, press releases & Annual Report) to highlight ATF's initiatives, impact, and partnerships, with 60+ pieces of content published and 70+ press mentions secured through media collaborations. - Planned and executed outreach campaigns targeting key stakeholders, including corporate CSR departments, educational institutions, government bodies, and potential donors or partners, resulting in 2X increased stakeholder engagement. - Organised and promoted multiple events, workshops, and webinars to engage the community and stakeholders in the AT ecosystem, with 11 events organised and an average of 25 attendees engaged per event.

Growth Marketing Specialist at Juno, May 2024 - Jun 2024 · 2 mos, Bengaluru, Karnataka, India, - Executed strategic email communications with customers using CMS platforms (CleverTap). - Strategized a PR campaign for Velo - Juno’s banking app for Brazil.

Marketing & Product Lead at Get Started, Aug 2023 - Feb 2024 · 7 mos, Hybrid, - Executed a market-aligned strategy, identifying key segments and generating new product ideas. - Boosted company’s social media engagement by 80% through targeted content strategy. - Enhanced cross-functional collaboration by employing agile strategies.

Marketing Intern at Get Started, Mar 2023 - Aug 2023 · 6 mos, On-site

Education

Masters of Science, Innovation & Entrepreneurship, Christ University, Bangalore

Bachelor of Arts - BA, Psychology, Indraprastha College For Women