Shantanu Negi profile photo 1 on Tal

Shantanu Negi

Marketing, brand & growth.

Greater Bengaluru Area

11+ years of work experience

Plan B Advertising
Nov 202511 mosPresent

Plan B Advertising
Nov 20205 yrsOct 2025

I’m working in advertising to accelerate my learning curve. The thinking was simple: work across different brands, business problems and brand challenges, and learn by doing. The work spans industries and business models, from education, FMCG and fintech to fashion D2C and B2B, with each bringing a very different set of business problems.
IMbesharam.com
Feb 20204 mosMay 2020

Remote

I joined IMBesharam because they were solving an interesting problem for India: destigmatising conversations around sex and intimacy. Marketing the category meant being discreet on social, finding ways to create attention without being explicit, and relying more on shareable content, word of mouth and strategic collaborations than paid advertising. 𝗗𝘂𝗿𝗶𝗻𝗴 𝗺𝘆 𝘀𝗵𝗼𝗿𝘁 𝘀𝘁𝗶𝗻𝘁, 𝗜 𝗱𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗔𝗮𝘁𝗺𝗮रंजन, 𝗮 𝗽𝗮𝗻-𝗜𝗻𝗱𝗶𝗮 𝘀𝗲𝘅 𝘀𝘂𝗿𝘃𝗲𝘆. The campaign drove a 350% increase in website visitors and a 37% increase in monthly revenue.
4Play Media and Communication LLP
Jul 20163 yrs 7 mosJan 2020

Manali, Himachal Pradesh

We were a bunch of 24 year olds who wanted to create something inspired by Red Bull’s content model, but with an Indian context, telling the stories of athletes driving change at the grassroots. We moved to Manali to be closer to the adventure sports ecosystem and built a 360 degree sports media company around bespoke, brand integrated content, offline event IPs, workshops and education through content. I fronted the marketing for the company. 𝐔𝐥𝐭𝐫𝐚 𝐇𝐚𝐥𝐟 𝐰𝐚𝐬 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭. As first-time race organisers, we brought 100+ runners from across the country to Lahaul Valley for an attempt at the Guinness World Record for the world’s highest race. I led the outreach, sponsorships, and race operations.
Innovative Financial Advisors Pvt Ltd
Feb 20151 yr 6 mosJul 2016

Greater Delhi Area

I joined Fiinnovation at a point when I was figuring out that I didn't want to continue in IT. I chose it because the company was working in CSR and driving change at the grassroots level. As I learned more about marketing on the job, my work expanded across social, email marketing, SEO and content. It gave me my foundation in marketing and became a springboard for what came next.
HT Media Ltd
May 20149 mosJan 2015

Gurugram

Shantanu’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
perplexity
perplexity
ChatGPT
ChatGPT
Suno
Suno

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Headline

Marketing, brand & growth.

About

Computer Science engineer turned marketer with 10+ years of experience helping businesses launch products, build brands, sharpen positioning, and drive growth. Over the years, I’ve had the opportunity to work across very different kinds of businesses, from co-founding an extreme-sports media house in Manali to working with India’s first adult brand. Today, in advertising, I work with founders and business leaders to translate business objectives into marketing strategies that create measurable business impact. Looking back, the dots have connected in ways I couldn’t have anticipated, with each experience bringing something that has helped me get to where I am today.

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

gemini

perplexity

ChatGPT

Suno

Work experience

Client Servicing Director at Plan B Advertising, Nov 2025 - Present · 11 mos

Account Director at Plan B Advertising, Nov 2020 - Oct 2025 · 5 yrs, I’m working in advertising to accelerate my learning curve. The thinking was simple: work across different brands, business problems and brand challenges, and learn by doing. The work spans industries and business models, from education, FMCG and fintech to fashion D2C and B2B, with each bringing a very different set of business problems.

Asst Director - Marketing & Brand Communication at IMbesharam.com, Feb 2020 - May 2020 · 4 mos, Remote, I joined IMBesharam because they were solving an interesting problem for India: destigmatising conversations around sex and intimacy. Marketing the category meant being discreet on social, finding ways to create attention without being explicit, and relying more on shareable content, word of mouth and strategic collaborations than paid advertising. 𝗗𝘂𝗿𝗶𝗻𝗴 𝗺𝘆 𝘀𝗵𝗼𝗿𝘁 𝘀𝘁𝗶𝗻𝘁, 𝗜 𝗱𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗔𝗮𝘁𝗺𝗮रंजन, 𝗮 𝗽𝗮𝗻-𝗜𝗻𝗱𝗶𝗮 𝘀𝗲𝘅 𝘀𝘂𝗿𝘃𝗲𝘆. The campaign drove a 350% increase in website visitors and a 37% increase in monthly revenue.

Marketing Lead at 4Play Media and Communication LLP, Jul 2016 - Jan 2020 · 3 yrs 7 mos, Manali, Himachal Pradesh, We were a bunch of 24 year olds who wanted to create something inspired by Red Bull’s content model, but with an Indian context, telling the stories of athletes driving change at the grassroots. We moved to Manali to be closer to the adventure sports ecosystem and built a 360 degree sports media company around bespoke, brand integrated content, offline event IPs, workshops and education through content. I fronted the marketing for the company. 𝐔𝐥𝐭𝐫𝐚 𝐇𝐚𝐥𝐟 𝐰𝐚𝐬 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭. As first-time race organisers, we brought 100+ runners from across the country to Lahaul Valley for an attempt at the Guinness World Record for the world’s highest race. I led the outreach, sponsorships, and race operations.

Associate - Media & Communication at Innovative Financial Advisors Pvt Ltd, Feb 2015 - Jul 2016 · 1 yr 6 mos, Greater Delhi Area, I joined Fiinnovation at a point when I was figuring out that I didn't want to continue in IT. I chose it because the company was working in CSR and driving change at the grassroots level. As I learned more about marketing on the job, my work expanded across social, email marketing, SEO and content. It gave me my foundation in marketing and became a springboard for what came next.

Associate SAP Consultant at HT Media Ltd, May 2014 - Jan 2015 · 9 mos, Gurugram