--- title: "Shanker Seetharaman - User Experience Designer in Greater Bengaluru Area | Tal" description: "Meet Shanker Seetharaman, AI-First Product Designer | UX Strategy & AI Assisted Design | IBM PM Certified based in Greater Bengaluru Area. AI stack includes claude code, claude, and elevenlabs. Explore public work links including shankerseetharaman.netlify.app." image: "https://tal.club/meet/shanker-seetharaman/share-image" --- # Shanker Seetharaman on Tal ## Headline AI\-First Product Designer \| UX Strategy & AI Assisted Design \| IBM PM Certified ## About I didn't start as a designer\. I started as a photographer at a baking academy in Delhi and somewhere between shooting food and watching people struggle with a poorly built website, I realized I cared more about how things worked than how they looked\. That curiosity turned into a career\. Over the last 6 years, I've designed across eCommerce, physical kiosks, POS systems, and national government platforms\. I've rebuilt design systems from scratch, cut cart abandonment from 85% to 32%, helped a brand go from no identity to 25% returning customers, and right now I'm leading the UX for a platform that connects millions of Indian farmers to agricultural scientists across the country\. What I bring to a product team isn't just design skills\. It's the ability to walk into a broken product, understand why it's broken, and rebuild it in a way that works for real people and not just on Figma\. I care about users who don't look like me, don't speak my language, and have never read a UX article in their life\. Designing for them has made me a sharper, more honest designer\. If you're building something that actually needs to work for people, I'd love to be part of that team\. ## Location Greater Bengaluru Area ## AI stack claude code claude elevenlabs grok midjourney notion ## Work experience User Experience Designer at Bellurbis, Oct 2024 \- Present · 2 yrs 1 mo, Noida, I am leading the UX for Kisan Sarathi, a national platform connecting farmers across India to scientists and agricultural knowledge centres\. The platform already serves 1,000\+ KVKs and 2,000\+ ICAR scientists\. I came in and rebuilt its entire identity from scratch, working within strict government accessibility guidelines\. Alongside that, I contribute to the UX4G Design System, a Digital India initiative by MeitY that is slowly but actively replacing frustrating, outdated government websites with ones that actually work for people\. 89\+ workshops, 6,600\+ attendees, and growing\. The work itself has been the steepest learning curve of my career: \- Managing feedback from 8\+ contributors and multiple stakeholders simultaneously\. \- Learning to balance what stakeholders want with what users actually need\. \- Relearning accessibility; not as a checklist, but as the foundation of the design\. \- Cross\-team communication across functions and decision\-makers at a national level\. I am not just designing screens anymore\. I am part of something that is quietly changing how billion people experience their own government\. User Experience Designer at Cyntra, Aug 2023 \- Jul 2024 · 1 yr, Noida, Coming from eCommerce, I thought I understood users under pressure\. Kiosk design proved me wrong and then rebuilt how I think about UX from the ground up\. At Cyntra, I designed across three products: BREEZ \(self\-ordering kiosks\), LEAP \(POS systems\), and SIGNA \(digital signage\)\. The kiosk work alone; covered 6 brands including Decathlon, Delhi Haat INA, and Kathi Roll Waala, each adapted from a base design system I built from scratch\. The real challenge wasn't visual\. It was human\. Kiosk users are standing, holding things, with a queue behind them\. No second chances, no help button\. Every small confusion that a website absorbs quietly gets amplified at a kiosk counter\. That pushed me to think differently: \- Users don't explore on a kiosk\. They need to see what to do instantly\. \- A failed payment at a counter isn't just a bug\. It creates embarrassment, confusion, and lost trust\. \- The physical side matters as much as the screen\. Screen glare, button size, card tap timing, receipt output, all of it is part of the experience\. \- Accessibility can't be an afterthought\. It has to work for everyone, in the primary flow, without adjustments\. Also introduced regular sprint check\-ins with stakeholders, which helped the team stay aligned and improved delivery speed by 20%\. This role didn't just add a new product type to my portfolio\. It changed how I think about what "easy to use" actually means\. User Experience Designer at Transformative Ventures, Mar 2022 \- Jul 2023 · 1 yr 5 mos, Gurugram, Joined an edtech company mid\-growth, by the time I left, it had expanded into 5 subsidiary eCommerce brands\. The design problem was foundational: no consistent identity across the website, social media, or marketing collaterals\. I audited the design system, rebuilt the visual language, and aligned it across every touchpoint: \- Cart abandonment dropped from 85% → 32% \- Visitor\-to\-customer retention improved from near\-zero to 25% \- Collaborated with creative, marketing, and product teams across India, USA, Italy, and France \- Weekly CEO syncs in an Agile setup, where I learned to communicate design decisions fast and across contexts TLS taught me that good design isn't just craft\. It's coordination\. User Experience Designer at Truffle Nation, Jan 2020 \- Jan 2022 · 2 yrs 1 mo, Delhi, India, Truffle Nation was my entry point into UX, and honestly, I came in through the back door\. I joined as a photographer, spent seven months shooting, editing, and doing whatever my stakeholders needed\. But somewhere in that process, I started noticing things\. How people landed on the website\. Where they dropped off\. What the brand was saying versus what users actually needed to hear\. So I took ownership\. I moved from visuals to the website itself, rebuilt it on WordPress with a focus on conversion and SEO, not just aesthetics\. That shift taught me something I still carry: empathy isn't just a UX buzzword, it's the thing that tells you why a page isn't working before you even open a heatmap\. By the time I left, the work had driven a 40% boost in online engagement, but more than the number, I left knowing what kind of designer I wanted to be\. ## Education M\.Tech, Biotechnology, Amity University, noida Postgraduate Degree, Graphic Design, AND Academy ## Public links - shankerseetharaman\.netlify\.app: https://shankerseetharaman\.netlify\.app/ [View the original profile](https://tal.club/meet/shanker-seetharaman) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/shanker-seetharaman#person", "name": "Shanker Seetharaman", "url": "https://tal.club/meet/shanker-seetharaman", "image": "https://tal.club/meet/shanker-seetharaman/profile-photo.jpg", "description": "Meet Shanker Seetharaman, AI-First Product Designer | UX Strategy & AI Assisted Design | IBM PM Certified based in Greater Bengaluru Area. AI stack includes claude code, claude, and elevenlabs. 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