Headline

AI-First Product Designer | UX Strategy & AI Assisted Design | IBM PM Certified

About

I didn't start as a designer. I started as a photographer at a baking academy in Delhi and somewhere between shooting food and watching people struggle with a poorly built website, I realized I cared more about how things worked than how they looked. That curiosity turned into a career. Over the last 6 years, I've designed across eCommerce, physical kiosks, POS systems, and national government platforms. I've rebuilt design systems from scratch, cut cart abandonment from 85% to 32%, helped a brand go from no identity to 25% returning customers, and right now I'm leading the UX for a platform that connects millions of Indian farmers to agricultural scientists across the country. What I bring to a product team isn't just design skills. It's the ability to walk into a broken product, understand why it's broken, and rebuild it in a way that works for real people and not just on Figma. I care about users who don't look like me, don't speak my language, and have never read a UX article in their life. Designing for them has made me a sharper, more honest designer. If you're building something that actually needs to work for people, I'd love to be part of that team.

Location

Greater Bengaluru Area

AI stack

claude code

claude

elevenlabs

grok

midjourney

notion

Work experience

User Experience Designer at Bellurbis, Oct 2024 - Present · 2 yrs 1 mo, Noida, I am leading the UX for Kisan Sarathi, a national platform connecting farmers across India to scientists and agricultural knowledge centres. The platform already serves 1,000+ KVKs and 2,000+ ICAR scientists. I came in and rebuilt its entire identity from scratch, working within strict government accessibility guidelines. Alongside that, I contribute to the UX4G Design System, a Digital India initiative by MeitY that is slowly but actively replacing frustrating, outdated government websites with ones that actually work for people. 89+ workshops, 6,600+ attendees, and growing. The work itself has been the steepest learning curve of my career: - Managing feedback from 8+ contributors and multiple stakeholders simultaneously. - Learning to balance what stakeholders want with what users actually need. - Relearning accessibility; not as a checklist, but as the foundation of the design. - Cross-team communication across functions and decision-makers at a national level. I am not just designing screens anymore. I am part of something that is quietly changing how billion people experience their own government.

User Experience Designer at Cyntra, Aug 2023 - Jul 2024 · 1 yr, Noida, Coming from eCommerce, I thought I understood users under pressure. Kiosk design proved me wrong and then rebuilt how I think about UX from the ground up. At Cyntra, I designed across three products: BREEZ (self-ordering kiosks), LEAP (POS systems), and SIGNA (digital signage). The kiosk work alone; covered 6 brands including Decathlon, Delhi Haat INA, and Kathi Roll Waala, each adapted from a base design system I built from scratch. The real challenge wasn't visual. It was human. Kiosk users are standing, holding things, with a queue behind them. No second chances, no help button. Every small confusion that a website absorbs quietly gets amplified at a kiosk counter. That pushed me to think differently: - Users don't explore on a kiosk. They need to see what to do instantly. - A failed payment at a counter isn't just a bug. It creates embarrassment, confusion, and lost trust. - The physical side matters as much as the screen. Screen glare, button size, card tap timing, receipt output, all of it is part of the experience. - Accessibility can't be an afterthought. It has to work for everyone, in the primary flow, without adjustments. Also introduced regular sprint check-ins with stakeholders, which helped the team stay aligned and improved delivery speed by 20%. This role didn't just add a new product type to my portfolio. It changed how I think about what "easy to use" actually means.

User Experience Designer at Transformative Ventures, Mar 2022 - Jul 2023 · 1 yr 5 mos, Gurugram, Joined an edtech company mid-growth, by the time I left, it had expanded into 5 subsidiary eCommerce brands. The design problem was foundational: no consistent identity across the website, social media, or marketing collaterals. I audited the design system, rebuilt the visual language, and aligned it across every touchpoint: - Cart abandonment dropped from 85% → 32% - Visitor-to-customer retention improved from near-zero to 25% - Collaborated with creative, marketing, and product teams across India, USA, Italy, and France - Weekly CEO syncs in an Agile setup, where I learned to communicate design decisions fast and across contexts TLS taught me that good design isn't just craft. It's coordination.

User Experience Designer at Truffle Nation, Jan 2020 - Jan 2022 · 2 yrs 1 mo, Delhi, India, Truffle Nation was my entry point into UX, and honestly, I came in through the back door. I joined as a photographer, spent seven months shooting, editing, and doing whatever my stakeholders needed. But somewhere in that process, I started noticing things. How people landed on the website. Where they dropped off. What the brand was saying versus what users actually needed to hear. So I took ownership. I moved from visuals to the website itself, rebuilt it on WordPress with a focus on conversion and SEO, not just aesthetics. That shift taught me something I still carry: empathy isn't just a UX buzzword, it's the thing that tells you why a page isn't working before you even open a heatmap. By the time I left, the work had driven a 40% boost in online engagement, but more than the number, I left knowing what kind of designer I wanted to be.

Education

M.Tech, Biotechnology, Amity University, noida

Postgraduate Degree, Graphic Design, AND Academy

Public links

shankerseetharaman.netlify.app: https://shankerseetharaman.netlify.app/