Headline

Helping businesses raise capital | Deal Advisory | Strategic Storytelling

About

Businesses don't raise capital because they have great ideas. They raise capital because they can articulate a compelling investment opportunity backed by strategy, data, and execution. That's where I come in. With over 13 years of professional experience, my career has evolved from strategic planning and media consulting to investment advisory and fundraising. Today, I work closely with startups and growth-stage businesses, helping them navigate the fundraising journey by developing investment narratives, preparing investor-ready collateral, identifying the right investors, and supporting deal execution. Before transitioning into the startup ecosystem, I spent over a decade with organizations including Sony Pictures Networks India, MediaCom (GroupM), Red FM, and Hindustan Times, leading strategic planning, business development, revenue strategy, market intelligence, and commercial planning. Working across diverse industries strengthened my ability to understand businesses, identify growth opportunities, and translate complex business models into clear strategic narratives. Today, I leverage that foundation to help founders communicate their vision with clarity and confidence. My areas of focus include: • Fundraising & capital advisory • Investment banking support • Deal advisory & investor readiness • Strategic storytelling & investment narratives • Investor mapping & outreach • Market & commercial due diligence • Business valuation & financial modelling • Pitch decks & Information memorandums I enjoy partnering with founders, investors, and business leaders to transform promising companies into compelling investment opportunities.

Location

Greater Bengaluru Area

AI stack

claude

gemini

openai

ChatGPT

Fireflies.ai

Genspark

Work experience

Director - Investment Banking at Gryt Capital, Jul 2026 - Present · 4 mos, Bengaluru, Karnataka, India

Head - Strategy and Deal Advisory at SlydS- Pitch Deck & Investment Services, Apr 2024 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, Aiding startups in fundraising with services like Investment Pitch Decks, Market Research, Competition Analysis, Business Plan Consulting, and Financial Analysis.

Manager, Strategic Planning & Research at Sony Pictures Networks India, May 2022 - Mar 2024 · 1 yr 11 mos, Mumbai, Maharashtra, India, 1. Annual and mid-term planning on revenue budgeting, channel benchmarks in terms of CPRP and ER. Regular tracking and forecasting of revenues for the broadcast channels of Sony network. 2. Generating weekly snapshots, monthly, quarterly reports based on the sales reviews. Providing insights to the sales team in terms of various reports and analyses eg. FCT, yield per GRP, market intelligence, power ratio etc. 3. Liaise with agencies to manage the monthly revenues for clients like HUL and Emami. 4. Understand the market dynamics and devise the pricing patterns & benchmarks for competition and Sony channels. Decipher client media buying & planning strategies and carve out solves on the business problems. Also, work on new client acquisition pitch presentations. 5. Identify revenue gaps, analyze media trends, and assist the national sales team to develop strategies to bridge the gap. 6. Conducting regular training and knowledge sharing sessions on day-to-day activities, market trends and forecasting, monthly reviews, upcoming tentpoles and their performances etc. 7. Develop tools / automation software to improve the effectiveness of the sales team and drive business objective.

Investment Director at MediaCom, Oct 2021 - May 2022 · 8 mos, Mumbai, Maharashtra, India, Prior to Dec'21: Traditional Media Buying for Non-P&G set of accounts with Mediacom (HRI, Future Group, Parle Agro, NPCI, Bosch, Lionsgate, Piaggio etc..) Dec'21 - May'22: Managing TV Media buying for P&G Portfolio

Business Group Head at MediaCom, Aug 2018 - Sep 2021 · 3 yrs 2 mos, Mumbai Metropolitan Region, Media Buying across Non-P&G set of accounts

Deputy Manager at Digital Radio Mumbai Broadcasting Ltd (93.5 Red FM), Jul 2015 - Aug 2018 · 3 yrs 2 mos, Mumbai Metropolitan Region,  Preparing client proposals, presentations as per the brand communication for radio campaigns.  Plan weekly sales cycle and schedule client meeting accordingly  Generate ideas for clients based on the brand requirement. Also, exploring various avenues through customised and integrated brand content on radio so that it creates a buzz in the market and has a brand recall.  Market Information  Preparing client and market mapping reports for my industry  Reports on client spends at a brand level  Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment  Conducting competition tracking and monitoring on a daily basis.  Media Tracking to generate prospects  Preparing sales and sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc  Plan and budget revenue generation for the week and month  Provide written brief to programming for the spot / commercial based on inputs from client / agency  Ensure that ROs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)  Contribute to sales strategy and generate ideas for revenue maximization  Develop and sell specials and events  Maintain strong relationships with clients and agencies in the person’s portfolio

Assistant Manager at HT Media Ltd, Apr 2013 - Jul 2015 · 2 y 3 mo, Mumbai, Media Marketing

Education

Master of Business Administration (MBA), Marketing, School of Inspired Leadership

Bachelor of Engineering (B.E.), Electronics, M.H. Saboo Siddik College Of Engineering