Shambhavi Kotwalia profile photo 1 on Tal

Shambhavi Kotwalia

Product | AdTech | Fintech | Product, Engagement, Analytics, Revenue | Ex - Pocket FM | IIM-K

India

8+ years of work experience

Cheggout
Nov 202511 mosPresent

India

I’m a product-lead working at the intersection of Product, Business, Sales, Integrations, and Analytics — building and scaling user engagement & gratification ecosystems. Currently, I own products that power the engagement layer of consumer platforms through: • Scratch Cards & Rewards • Post-transaction Ads & Engagement Journeys • Cross-selling ecosystems via Hot Deals My role spans the complete lifecycle — from pitching solutions to publishers and enterprise clients during pre-sales, to solutioning integrations, working closely with engineers on SDK/API implementations, and ensuring smooth go-lives across platforms. I collaborate cross-functionally with Business, Sales, Product, Ops, and Tech teams to: • Drive partner integrations • Optimize engagement funnels • Improve monetization & retention • Scale revenue through data-backed product decisions I enjoy solving 0→1 and scale problems, especially where product thinking meets business impact.
Career Break
Jan 202510 mosOct 2025

Took a break to pursue Mountaineering & Rock Climbing Course (did some alpine style treks in upper Himachal area and Nepal) and rock climbing in Aravali Range
Pocket FM
Jan 20241 yrDec 2024

Responsible for understanding apt-audience and drove re-engagement metrics for audio streaming through 25+ A/B experiments, optimizing product fit and user retention. • Revamped the landing page, using a data-driven approach to optimize story selection flow - from redesigned thumbnails to improved story grouping - resulting in an ~8% increase in user activation • Boosted "next" story read rate by 5% by implementing an ML-driven recommendation system, promoting the ideal follow-up story within the rear episodes of the current series • [Market Expansion] Designed the GTM strategy & accelerated LATAM market entry with minimal tech adjustments by collaborating with the CMS team, implementing i18n support, and creating a playbook to streamline future international launches • Resolved a ~2% error rate in show resumption by collaborating with the data analytics team to create dashboards and analyze data, identifying whether the issue was session or device-specific, ultimately reducing errors to 0.1%
Pocket FM
Jan 20231 yrDec 2023

Reporting to AVP of re-engagement pod & responsible for cross-functional PRDs • Boosted ad revenue from binge listeners by analyzing listening patterns and strategically placing ads within continuous story sessions, balancing monetization with user experience, resulting in increased revenue without compromising user satisfaction. • Developed a strategic roadmap for an ad-driven revenue model for free audio content, drawing insights from competitive analysis of successful implementations by leading Chinese platforms. • Conducted an experiment to evaluate the effect of 'pinned' comments on story engagement. By using AI tools, we achieved a 2% increase in engagement and developed an automated process for future implementations.
Pocket FM
Jan 20212 yrsDec 2022

Bangalore Urban, Karnataka, India

Led end-to-end UX ownership, collaborating with cross-functional teams to align design solutions with product vision and business objectives, ensuring high-quality implementations. • Enhanced the user experience for story writers by streamlining the publishing process, resulting in a 30% increase in first-time authors successfully publishing their stories. • Designed the Novels Explore feature to address discovery challenges on the platform, driving an 18% increase in new readers on the Android app and effectively reducing user overwhelm by the paradox of choice. • Conducted user interviews and competitor analysis, developing information architecture to uncover pain points and opportunities for ongoing product enhancements. (Streamlined payment process, Automatic thumbnail generator, Onboarding video in Hindi 60sec) • Designed and shared user flows, wireframes, and specifications with stakeholders, using a data-driven approach to refine the product until success metrics were achieved.
Thrillophilia.com
May 20206 mosOct 2020

Jaipur, Rajasthan, India

• Designed a B2B platform for vendors to showcase travel packages, aligning product outcomes with user goals through research-driven solutions. • Mapped intuitive information architecture and user journeys, delivering end-to-end designs from wireframes to polished UI, ensuring seamless navigation and high-quality user experiences.
Systweak Software
Feb 20182 yrs 4 mosMay 2020

Jaipur Area, India

• Drove sales growth by designing Google Ads that significantly boosted revenue and conversions while integrating SEO and SMM insights to enhance performance across digital products. • Managed end-to-end design for 7+ websites and mobile apps, leading UI/UX initiatives and establishing design guidelines, culminating in a Certificate of Appreciation for excellence in contributions. • Earned a Certificate of Appreciation in 2019 for impactful contributions.

Shambhavi’s AI Stack

github copilot
github copilot

Education

Indian Institute of Management, Kozhikode

Executive MBA, Finance | Marketing

Indian Institute of Management, Kozhikode

20251 yr2026

COMMERCIAL ARTS, Graphic Design, Branding, Photography

GWPC, Jaipur

20133 yrs2016

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Headline

Product | AdTech | Fintech | Product, Engagement, Analytics, Revenue | Ex - Pocket FM | IIM-K

About

At Cheggout, I’m a product-lead working at the intersection of Product, Business, Sales, Integrations, and Analytics. Building and scaling user engagement & gratification ecosystems. Currently, I own products that power the engagement layer of consumer platforms through: • Scratch Cards & Rewards • Post-transaction Ads & Engagement Journeys • Cross-selling ecosystems via Hot Deals My role spans the complete lifecycle from pitching solutions to publishers and enterprise clients during pre-sales, to solutioning integrations, working closely with engineers on SDK/API implementations, and ensuring smooth go-lives across platforms. I collaborate cross-functionally with Business, Sales, Product, Ops, and Tech teams to: • Drive partner integrations • Optimize engagement funnels • Improve monetization & retention • Scale revenue through data-backed product decisions I enjoy solving 0→1 and scale problems, especially where product thinking meets business impac

Location

India

AI stack

github copilot

Work experience

Product Growth Manager (AdTech) at Cheggout, Nov 2025 - Present · 11 mos, India, I’m a product-lead working at the intersection of Product, Business, Sales, Integrations, and Analytics — building and scaling user engagement & gratification ecosystems. Currently, I own products that power the engagement layer of consumer platforms through: • Scratch Cards & Rewards • Post-transaction Ads & Engagement Journeys • Cross-selling ecosystems via Hot Deals My role spans the complete lifecycle — from pitching solutions to publishers and enterprise clients during pre-sales, to solutioning integrations, working closely with engineers on SDK/API implementations, and ensuring smooth go-lives across platforms. I collaborate cross-functionally with Business, Sales, Product, Ops, and Tech teams to: • Drive partner integrations • Optimize engagement funnels • Improve monetization & retention • Scale revenue through data-backed product decisions I enjoy solving 0→1 and scale problems, especially where product thinking meets business impact.

Travel at Career Break, Jan 2025 - Oct 2025 · 10 mos, Took a break to pursue Mountaineering & Rock Climbing Course (did some alpine style treks in upper Himachal area and Nepal) and rock climbing in Aravali Range

Product Manager (Re-engagement) at Pocket FM, Jan 2024 - Dec 2024 · 1 yr, Responsible for understanding apt-audience and drove re-engagement metrics for audio streaming through 25+ A/B experiments, optimizing product fit and user retention. • Revamped the landing page, using a data-driven approach to optimize story selection flow - from redesigned thumbnails to improved story grouping - resulting in an ~8% increase in user activation • Boosted "next" story read rate by 5% by implementing an ML-driven recommendation system, promoting the ideal follow-up story within the rear episodes of the current series • [Market Expansion] Designed the GTM strategy & accelerated LATAM market entry with minimal tech adjustments by collaborating with the CMS team, implementing i18n support, and creating a playbook to streamline future international launches • Resolved a ~2% error rate in show resumption by collaborating with the data analytics team to create dashboards and analyze data, identifying whether the issue was session or device-specific, ultimately reducing errors to 0.1%

Associate Product Manager - (Re-engagement) at Pocket FM, Jan 2023 - Dec 2023 · 1 yr, Reporting to AVP of re-engagement pod & responsible for cross-functional PRDs • Boosted ad revenue from binge listeners by analyzing listening patterns and strategically placing ads within continuous story sessions, balancing monetization with user experience, resulting in increased revenue without compromising user satisfaction. • Developed a strategic roadmap for an ad-driven revenue model for free audio content, drawing insights from competitive analysis of successful implementations by leading Chinese platforms. • Conducted an experiment to evaluate the effect of 'pinned' comments on story engagement. By using AI tools, we achieved a 2% increase in engagement and developed an automated process for future implementations.

User Experience Researcher and Designer at Pocket FM, Jan 2021 - Dec 2022 · 2 yrs, Bangalore Urban, Karnataka, India, Led end-to-end UX ownership, collaborating with cross-functional teams to align design solutions with product vision and business objectives, ensuring high-quality implementations. • Enhanced the user experience for story writers by streamlining the publishing process, resulting in a 30% increase in first-time authors successfully publishing their stories. • Designed the Novels Explore feature to address discovery challenges on the platform, driving an 18% increase in new readers on the Android app and effectively reducing user overwhelm by the paradox of choice. • Conducted user interviews and competitor analysis, developing information architecture to uncover pain points and opportunities for ongoing product enhancements. (Streamlined payment process, Automatic thumbnail generator, Onboarding video in Hindi 60sec) • Designed and shared user flows, wireframes, and specifications with stakeholders, using a data-driven approach to refine the product until success metrics were achieved.

User Experience Designer | Researcher at Thrillophilia.com, May 2020 - Oct 2020 · 6 mos, Jaipur, Rajasthan, India, • Designed a B2B platform for vendors to showcase travel packages, aligning product outcomes with user goals through research-driven solutions. • Mapped intuitive information architecture and user journeys, delivering end-to-end designs from wireframes to polished UI, ensuring seamless navigation and high-quality user experiences.

UI/UX Designer at Systweak Software, Feb 2018 - May 2020 · 2 yrs 4 mos, Jaipur Area, India, • Drove sales growth by designing Google Ads that significantly boosted revenue and conversions while integrating SEO and SMM insights to enhance performance across digital products. • Managed end-to-end design for 7+ websites and mobile apps, leading UI/UX initiatives and establishing design guidelines, culminating in a Certificate of Appreciation for excellence in contributions. • Earned a Certificate of Appreciation in 2019 for impactful contributions.

Education

Executive MBA, Finance | Marketing, Indian Institute of Management, Kozhikode

COMMERCIAL ARTS, Graphic Design, Branding, Photography, GWPC, Jaipur